Ethical Standards

We comply with the spirit and letter of all laws, regulations and rules in Japan and other countries, respect human rights and other international standards, and base our conduct on the highest ethical standards.

As a business that fulfills important roles in the mobile communications industry, we take a customer-first approach to providing commodities and services that are safe and full of value.

We respect the human rights of our customers and spare no effort to manage and safeguard their personal information appropriately.

We acknowledge the importance of corporate proprietary and confidential information and take thorough precautions for sound management and protection of such information.

We disclose our company information in a timely and precise manner to a wide range of stakeholders in Japan and overseas to enhance the transparency of our business activities.

We always trade and compete fairly, openly and freely in the Japanese and overseas markets.

We are always mindful that we are a member of international society and actively participate in social activities as a good corporate citizen while contributing to creating a safe and secure society.

We maintain compatibility between our business activities and environmental preservation by creating a world that is easier for people to live in. In addition, we help preserve the environment and contribute to building a sustainable society that supports human activities into the future.

We respect the rights and individuality of each one of our employees and aim to realize a working environment that allows them to develop their respective abilities and personalities.

We properly recognize our role in implementing the NTT DOCOMO Group Code of Ethics. The company's senior management is dedicated to maintaining the Group's ethics system and fostering an awareness of ethical standards and principles among all employees throughout the Group.