Under its philosophy of "creating a new world of communications culture," DOCOMO is expanding its core business centered on FOMA 3G and Xi LTE services, as well as developing more diverse mobile multimedia services both for daily life and business. DOCOMO also is taking steps to maximize its corporate value to heighten the trust and value that shareholders and customers place in the company.

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Corporate Philosophy

Creating communications culture, satisfying customers and utilizing human resources.

Corporate Philosophy

Brand Vision

Committing to customer satisfaction in today's user-driven mobile market.

Brand Vision

Corporate Vision

Leveraging innovation to address the fast-changing needs of mobile society.

Corporate Vision

Medium-term Strategy

Competitive devices, services and networks, and more revenue from new businesses.

Medium-term Strategy

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