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About DOCOMOCorporate Social ResponsibilityNTT DOCOMO Group CSR ReportCreating a Better Work EnvironmentFY2010 Highlights
Respecting Employee Individuality and Working Styles for a More Rewarding Workplace
Every employee at DOCOMO has an important role to play in our business and CSR activities. At DOCOMO, we believe that creating a working environment for employees to actively perform leads directly to helping create a more sustainable society.
Based on this thinking we strive to develop meaningful, rewarding workplaces by 1) providing career support for women, 2) encouraging work-life balance, which means helping employees balance their jobs with their private lives, and 3) promoting diversity, which entails respecting people of different genders, ages and nationalities and respecting different sets of values. Our personnel programs and systems also reflect this thinking. We try to bring out the best in our employees—in terms of their abilities and their motivation—by putting the right people in the right positions, helping employees develop their professional skills and ensuring that performance is evaluated appropriately.
Topic #1
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docomo.com provides consulting and research on the mobile content business. My tenure as president of the company began in 2008, but before taking up the post I had no experience in the content business. I was grateful for the opportunity to take on a new challenge, and I focused on accentuating the company's strengths with my knowledge and experience in sales and marketing. In order to make the company a place where motivated employees are free to excel, we worked to improve a workplace and foster a corporate culture of mutual cooperation. More importantly, we endeavored to convey the goals of the company and the roles of each employee to our workforce with a strong sense of expectation in order to put the company's growth and employee growth on the exact same track. There were actually many times however when I was pushed and motivated by my own employees, and I learned a great deal. Looking ahead, we hope to help create new mobile cultures and markets together with employees and outside partners. |
Topic #2
I joined DOCOMO after leaving my home country of China and completing a graduate degree program in Japan. Since then I have been involved in research and development on antennas installed at base stations. I have also started a family and have been taking advantage of the Working from Home program since April 2010. Before, it was difficult to balance my job with my family responsibilities. I would sometimes have to go home early from work and I was unable to take part in events at my children's school. However, working at home has eliminated commuting time, which I fill with taking care of my children. This has also improved the efficiency of my work. Before starting on the program, my manager and I made sure we had the same understanding of my specific tasks and goals, and I regularly report the results of my work. I now have a more accurate understanding of how much I can accomplish in a given amount of time. The Working from Home program is a kind of safety net for fulfilling responsibilities to family and community while continuing to work. I plan to set firm long-term goals and further develop my own career while continuing to effectively utilize this program.
