Helping Protect the Environment

DOCOMO co-sponsors the Promoting World Heritage Education in Japan with UNESCO. This program teaches elementary school students about the importance of environmental protection and the significance of the world's natural heritage. We run the world's only UNESCO-approved mobile site, UNESCO Kids.
The UNESCO Kids site teaches students about the environment with over 700 videos, photos and audio clips, including video depicting the beauty of nature and audio of animal calls. The site makes learning about the world's natural heritage fun and engaging. We hope the site encourages parents and their children to talk about environmental issues and conveys to children the importance of the environment.
In fiscal 2010 we added new content, such as Animal Face Analysis, and conducted special hands-on classes at Okinawa Churaumi Aquarium, Shiretoko National Park and Asahiyama Zoo. As of March 31, 2011, 59,000 people had registered as site members.
Going forward, we will work to help kids learn about the environment while having fun in the process.

(Open this content in a new window)UNESCO Kids

We collect used handsets from Group employees and family members.
In fiscal 2010, we called on DOCOMO Group companies around the country as well as the NTT Group to participate in the program, and as a result collected 6,583 mobile phones, 5,848 batteries and 2,871 battery chargers. Just like mobile phones collected from customers, these products will be recycled into valuable resources.
DOCOMO plans to continue this activity with the help of the NTT Group in fiscal 2011 as well.

DOCOMO Group company DOCOMO Systems, Inc. has been involved in cleanup activities on Mt. Fuji together with Fujisan Club, an environmental NPO since 2001. Participation was originally on a volunteer basis, but since 2004 the cleanup has been a part of new employee training.
We also began recruiting DOCOMO Group employees and family members in 2004 to participate in a biannual Mt. Fuji Eco Tour. In fiscal 2010, trees were planted in June, invasive alien species were removed in July and a cleanup was conducted in October. The tour has been involved in a total of 25 cleanups and similar activities as of fiscal 2010 and a total of 1,987 people have participated. The total amount of garbage collected comes to 11,885 kilograms. We intend to continue these initiatives in fiscal 2011 as well.

Eco-mode club is a point system structured to promote environmental protection and social contribution activities by employees. Points are earned when employees and family members take part in environmental or social contribution activities and report them on "eco-mode club," a special intranet site. Eco activities may include using reusable chopsticks, using reusable bottles or cups from home, or refraining from using plastic bags, while social contribution activities may include making donations, giving blood or volunteering.
To promote employee participation, raffles are held every month for eco-friendly goods and free trade products depending on the number of points earned. As of the end of fiscal 2010, 22,525 employees have registered with the eco-mode club.
Accrued points are tallied each fiscal year and a monetary amount based on the number of points earned by all members is donated to environmental non-profits and other organizations. In fiscal 2010, 2,770,530 yen was donated to Fujisan Club, the Japan Philanthropic Association and the Japan Committee for UNICEF.
In order to further promote the club among employees, we plan to raise awareness within the company, review point application categories and conduct campaigns that allow members to proactively get involved in environmental activities and social contributions.