Major Initiatives of DOCOMO Regional Offices

At the Hokkaido Regional Office, employees participate in the Kita Ichijo-Dori Office Association Clean Campaign, a biannual volunteer initiative sponsored by the City of Sapporo featuring participation by some 60 corporations and associations that line Kita Ichijo-Dori in downtown Sapporo.
In fiscal 2010, a total of 490 employees participated in June and October and picked up trash primarily on sidewalks near the office.

The Tokai Regional Office Group ran a campaign from the end of 2010 through the beginning of 2011 that involved collecting pull tabs and plastic bottle caps from home. The campaign generated 3.3 kilograms of pull-tabs and 20.6 kilograms of bottle caps, which were donated to non-profit organizations through the employee union.
Money raised by recycling the pull-tabs and bottle caps goes to fund wheelchair donations and polio vaccines for developing countries.

The Tokai Regional Office established a mobile phone recycling area near the entrance to the venue for Nagoya City Marathon 2010, held in November 2010, and collected approximately 200 unneeded mobile phones from customers.

The Hokuriku Regional Office has participated in the Clean Beach Ishikawa cleanup campaign since 2004, which involves cleaning up a 538-kilometer stretch of shoreline in Ishikawa Prefecture. In fiscal 2010, 251 employees affiliated with the Hokuriku Regional Office Group and their family members participated in the May cleanup, and conducted cleanup activities along the Senkoji Beach in Kanazawa.

At the Hokuriku Regional Office, lunch breaks are used to conduct cleanup around the DOCOMO Kanazawa Seito Building. In fiscal 2010, lunchtime cleanups were conducted in November and March 2011, with a total of 307 Hokuriku Group employees and others participating.

The Fukui Branch picks up trash along the riverbanks of the Arakawa River near the branch's offices. In fiscal 2010, cleanup was conducted four times with other Group companies.

The docomo Yamato Mahoroba Forest established in March 2007 is a valuable wetlands that is habitat to clouded salamanders, peat moss and other species designated by Nara Prefecture as near extinction.
The Kansai Regional Office regularly removes mud that flows into the wetlands in order to protect it and restore the environment that existed 40 or 50 years ago. Clouded salamander eggs were discovered in the wetlands in June 2011.

Since 2004 the Chugoku Regional Office Group has participated in the Trash-Zero Clean Walk sponsored by the Beautiful Hiroshima Citizens Urban Development Council in order to keep the streets of Hiroshima clean and trash free. In 2011, 324 employees and their family members participated, picking up trash off the sidewalks and cleaning the streets.

Ocean Conservancy, a U.S.-based marine environment protection organization, calls on citizens and groups around the world to participate in the International Coastal Cleanup campaign. The campaign strives to rid the seas of trash by publicizing the types and amount of marine debris picked up on shorelines. It is conducted in various regions of Japan as well.
The Chugoku Regional Office participates in the campaign and since 1999 has conducted cleanup activities at Bayside Beach Saka in Saka Town, Hiroshima Prefecture. Many employees and family members participate every year. In fiscal 2010, the cleanup was held in May, and a total of 150 employees and family members took part.

The Shikoku Regional Office participates in the Yashima Clean Campaign, which is promoted by the city of Takamatsu to create conditions for preventing illegal dumping. In fiscal 2010, a total of 56 employees and family members from affiliated companies in the Kagawa region participated in a cleanup in March 2011 in the Yashima area of eastern Takamatsu.
In addition, companies affiliated with the Shikoku Regional Office in the Kochi area participate in the Early Summer City Beautification Campaign, which is a part of environment beautification activities sponsored by the city of Kochi. In fiscal 2010, the event was held in June and 55 employees participated. The cleanup took place in the downtown area of Kochi.

The Kyushu Regional Office has participated in Love Earth Cleanup since fiscal 2002. Community members, corporations and government agencies participate together in this campaign to restore beauty to the environment by picking up trash at beaches, rivers and mountains. In fiscal 2010, employees in the Kyushu region, employees of affiliated companies, and family members—a total of 520 people—participated in a June cleanup at Ohori Park in Fukuoka's Chuo Ward.