Eco-Products is Japan's largest environmental convention. DOCOMO has been exhibiting at the convention since 2005 to widely publicize its environmental initiatives.
Eco Products 2010 was held at Tokyo Big Sight in December 2010. DOCOMO presented its environmental initiatives in four categories, products, services, recycling, and nature preservation. The overall theme of the exhibit was "What mobile phones can do for the Earth." We publicized a range of product and service initiatives, including TOUCH WOOD SH-08C, a mobile phone partially made from domestic cypress trees, solar chargers, bicycle-sharing, which is an environmentally sensitive mode of transport, the environment sensor network, which uses sensors installed at base stations to collect atmospheric data and send it to mobile phones, and the docomo energy-saving support service, which makes electricity consumption by home appliances viewable using mobile phones. We also introduced our efforts to recycle mobile phones no longer needed as well as reforestation being conducted at docomo Woods and in the Philippines.
We also held workshops that involved making a mini solar panel, created T-shirts printed with hand-drawn illustrations, sent support messages from Japan to people involved in reforestation in the Philippines, and distributed take-home cards for elementary school students to study the information provided in the exhibit. These programs were intended to help children learn about environment issues.
During the three-day event, some 24,000 people visited DOCOMO's booth, 4,000 more than the previous year, and further improved their understanding of our environmental activities. A questionnaire was given to visitors on their impressions of DOCOMO's eco activities, and over 90% of respondents—general visitors and elementary school students—indicated they received a positive impression.
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