Environmental Targets

DOCOMO has three Expert Committees dedicated to different areas, the Eco Network Equipment Expert Committee, Eco Customer Channel Expert Committee and Eco Management Expert Committee. Each Expert Committee identifies environmental issues and then sets and manages interim and annual targets and action plans. The targets identified by each Committee apply to the Group-wide goals and cross-organizational efforts to reduce global environmental impact.

To achieve the fiscal 2010 target of reducing greenhouse gas emissions to less than 1.17 million tons-CO₂, we actively installed power-saving devices, instituted new technologies verified at the Tachikawa ICT Ecology Center, and conducted a variety of other measures. We met the target as a result, lowering emissions to 1.108 million tons-CO₂.
(Emissions coefficient: 0.378kg-CO₂/kWh)
The following targets and action plans have been established for fiscal 2011.

Eco Network Equipment Expert Committee
FY2011 targets	Main action plans for targets
Continue promoting individual environmental initiatives to reduce greenhouse gas emissions	Actively install high-efficiency, low-power consumption equipment to make network facilities more environmentally sensitive
	Reduce conversion loss by installing high-efficiency power supplies and air conditioning systems
	Introduce new highly environmentally efficient technology
	Install solar power systems
Continue promoting individual environmental initiatives to reduce the final disposal ratio for waste	Continue recycling programs for industrial waste from our network facilities and increase our construction waste recycling efficiency by contracting with companies with high recycling rates for construction waste

We worked to develop and provide environmentally sensitive products and reduce the number of marketing tools to be disposed, launching the TOUCH WOOD phone and reducing the number of disposing marketing tools stored in storehouses.
The following targets and action plans have been established for fiscal 2011.

Eco Customer Channel Expert Committee
FY2011 targets	Main action plans for targets
Plan and provide products that enable customers to perceive and experience "eco" firsthand	Develop and offer environmentally-friendly products
Increase awareness of used mobile phone recycling to at least 83%	Adequately explain disposal methods for unwanted mobile phones to customers
	Participate in events and create promotional tools to raise awareness
Collect at least 4.41 million used mobile phones	Inform customers switching from mova to FOMA of our mobile phone recycling initiatives
	Create recycling opportunities
Actively develop mobile solutions to increase customer business efficiency and reduce environmental impact	Track CO2 reduction resulting from provision of FOMA ubiquitous modules
Reduce general catalog disposing volume	Limit inventory disposal to less than 5% of total produced
Reduce user guide disposing volume	Limit inventory disposal to less than 15% of total produced
Promote closed-loop recycling and increase marketing tools printed on closed-loop recycled paper to seven types	Increase quantity of non-regular publications printed on closed-loop recycled paper
Effectively utilize various media and strengthen accountability for environmental initiatives	Develop our environmental communications
	Communicate our environmental information (CSR Reports) outside the company
	Utilize mobile phone recycling to help preserve biodiversity

With respect to the fiscal 2010 target of providing ICT services to make an environmental contribution equivalent to 5.3 million tons-CO₂, we worked to promote and popularize ICT services, and as a result were able to help reduce society's overall CO₂ emissions by 8.221 million tons-CO₂.
The following targets and action plans have been established for fiscal 2011.

Eco Management Expert Committee
FY2011 targets	Main action plans for targets
Promote initiatives for reducing greenhouse gas emissions at offices	Calculate and manage office totals to reduce greenhouse gas emissions
	Partner with the NTT Group to promote use of renewable energy sources
	Promote use of low-pollution vehicles (electric and hybrid vehicles)
	Promote installation of LED lighting
Use environmental communications to increase the DOCOMO group's awareness and understanding of environmental issues	Implement policies to raise environmental awareness through the "eco-mode club"
	Conduct educational activities through distribution of the CSR Report (printed and Web-based)
	Conduct environmental education for all employees
Help society reduce overall greenhouse gas emissions by providing ICT services	Promote measurement of ICT effect
	Promote practical application of research on environmental technologies
Continue to promote environmental contributions and help preserve biodiversity through forest maintenance activities at nationwide docomo Woods	Promote forest maintenance
Promote initiatives for reducing the final disposal ratio for office waste	Raise the recycling rate by contracting disposal companies with high recycling rates