Basic Philosophy

DOCOMO established its new "Pursuing Smart Innovation: HEART" corporate vision in July 2010 with the goal of generating further growth and new social value in light of ongoing social change. In December 2010 we revised the DOCOMO Global Environmental Charter, originally established in June 2007 as a set of guidelines for promoting environmental protection activities, as a part of efforts to contribute to the development of a fulfilling society for all, one of the goals of "HEART."
Given the international consensus on the importance of preserving biodiversity, one of the basic policies of our new Global Environmental Charter is understanding the impact of our business activities on biodiversity and leaving future generations an environment rich in biodiversity. In addition, the charter clarifies our commitment to helping solve global environmental problems by providing ICT services. DOCOMO intends to continue conducting environmental protection activities at the Group level under the Global Environmental Charter.

The NTT DOCOMO Group views global environmental problems as important issues to be addressed by management and will work to reduce the environmental impacts of its business activities. By developing and providing services centered on the mobile phone, we will stimulate innovation in diverse aspects of lifestyle and business, and work with customers to support society's efforts to protect the environment.

• Actively promote environmentally sensitive business activities through provision of ICT services.
• In all business activities, curb emissions of greenhouse gases, conduct proper management of hazardous materials, and encourage resource conservation by promoting the "three Rs" (Reduce, Reuse, and Recycle).

• Comply with all environmental laws and regulations, and through environmental management systems avoid risk and continuously improve performance.

• Promote environmental activities in cooperation with business partners, throughout all processes: procurement, research and development, sales, and after-sales services.
• Disclose accurate environmental information to help others understand the DOCOMO Group's environmental activities, and use feedback received to improve these activities.
• Enhance environmental awareness through the environmental education of employees and communication among all corporate levels and departments.

• Understand the relationship between biodiversity and our business activities and promote initiatives to preserve biodiversity for future generations.

In January 2011 we established "SMART for GREEN 2020," the DOCOMO Group's environmental vision for fiscal 2020, with the goal of helping to achieve a sustainable society by further reducing CO₂ emissions through the ICT business.
Previously, DOCOMO had set medium-term environmental targets for fiscal 2010 and carried out environmental protection activities under the DOCOMO Global Environmental Charter. The targets were achieved according to plan by the end of fiscal 2010.
"SMART for GREEN 2020" was established based on "THE GREEN VISION 2020," the environmental vision for fiscal 2020 of the NTT Group. It stipulates policies and goals for DOCOMO's environmental initiatives leading up to fiscal 2020. Preserving biodiversity is included as a new priority area.
In addition, we also established a new corporate vision, "Pursuing Smart Innovation: HEART," under which we will strive to generate future growth and new social value in light of ongoing social change. Our environmental vision therefore also represents initiatives in the area of the environment to fulfill our corporate vision. Going forward, under "SMART for GREEN 2020," we will take on creation of a low-carbon society, formation of a sustainable society, and preservation of biodiversity—the three Themes on environment—through the three Actions, which are Green of ICT, Green by ICT, and Green with Team NTT DOCOMO.