Through three Actions in three Themes on environment, DOCOMO will contribute to ongoing betterment of people's lives and the sustainable development of society as a whole.

In January 2011, DOCOMO formulated a medium- and long-term environmental vision for FY2020 called "SMART for GREEN 2020." In order to contribute to ongoing betterment of people's lives and the sustainable development of society as a whole, we will actively apply the "Three Actions"—Green of ICT, Green by ICT, and Green with Team NTT DOCOMO—to the "three Themes on environment": creation of a low-carbon society, formation of a sustainable society, and preservation of biodiversity.

Three Actions

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Three Themes on Environment

Creation of a Low-Carbon Society

Reduce Our Own CO2 Emissions

In Japan we will reduce CO2 emissions by 689,000 tons-CO2 more than the projected figures based on continuing the same initiatives as fiscal 2008 and reduce total emissions by more than 10% (120,000 tons) compared to fiscal 2008.

Reduce the CO2 Emissions of Society as a Whole

We will help reduce the CO2 emissions of society as a whole by at least 10.0 million tons through utilization of ICT services.

Image of Reductions of CO2 Emissions by FY2020

Main Initiatives

Green of ICT
  • Increase energy efficiency of communications facilities and base stations, etc.
  • Promote installation of solar power systems
  • Promote deployment of low-pollution vehicles (hybrids, electric cars, etc.)
Green by ICT
  • Promote transparency of CO2 reductions with ICT services
Green with Team NTT DOCOMO
  • Promote "eco-mode club," a social contribution activity with employee participation

Formation of a Sustainable Society

Reduce Waste

We will reduce the final disposal volume to 2% or less of total waste and continue "zero emissions (final disposal of 1% or less)" for waste from dismantled communications facilities.

Image of Reduction in Final Disposal Volume by FY2020

Reduce Paper Use

We will reduce total paper volume used for promotional tools by at least 25% compared to FY2008 (total volume of 9,500 tons).

Image of Reduction in Paper Used for Promotional Tools by FY2020

Main Initiatives

Green of ICT
  • Promote reuse and recycling of waste from communication facilities, etc.
  • Reduce paper use and promote effective use by converting promotional tools to digital books and promoting closed-loop recycling
Green by ICT
  • Provide services and total mobile solutions for reducing CO2 emissions by our customers and the society
Green with Team NTT DOCOMO
  • Mobile phone recycling activities
  • Participate in resource sorting/collection and local cleanup activities

Preservation of Biodiversity

Basic Policies

We will understand the relationship between biodiversity and our business activities and promote initiatives to preserve biodiversity for future generations.

Through Business Activities

All activities on the earth are interconnected and are deeply related to biodiversity, so we will monitor the scope of our impact on biodiversity inside and outside Japan and continue to conduct preservation initiatives that are recognized as effective.

Through Social Contributions

We will promote initiatives aimed at biodiversity protection with stakeholders and disclose accomplishments regardless of their relation to our business.

Forest Maintenance Activities in "docomo Woods"

Image of Nature class in progress

The "docomo Woods" program started in fiscal 1999. One new location was established in fiscal 2010, putting "docomo Woods" in each of Japan's 47 prefectures. We also began holding Nature Classes in fiscal 2010 to convey the riches found in forests and the importance of environmental protection to children by giving them a hands-on experience in nature.

Main Initiatives

Green of ICT
  • Continue to promote monitoring of the scope and impact of activities inside and outside of Japan based on business characteristics and promote initiatives that has effects on preservation
Green by ICT
  • Promote tree-planting activities and biodiversity preservation with overseas companies
Green with TEAM NTT DOCOMO
  • Conduct forest maintenance activities in "docomo Woods" nationwide

Our Initiatives

"Tachikawa ICT Ecology Center" Helping to Increase Energy Efficiency of Communications Facilities

Green of ICT & Creation of a Low-Carbon Society Daita Takeuchi Core Network Development Department (currently NTT FACILITIES, INC )

To increase the energy efficiency of communications facilities, we are steadily applying measures taken at the "Tachikawa ICT Ecology Center" to facilities in commercial operation. And, with a view to further save energy, we are testing DC-compatible ICT devices that consume power at different rates depending on the load and intelligent air conditioning systems that precisely control air conditioning in line with the fluctuating power consumption patterns of ICT devices.

Promoting Oil Processing from the Plastics Used in Mobile Phones

Green by ICT & Formation of a Sustainable Society Hiroki Sugiyama Frontier Services Department

With the goal of making mobile phone recycling even more effective, in fiscal 2010 we worked to develop technology to thermally decompose plastics used in mobile phones to refine oil, and recover gold and silver from scraps left after refinement. As a result, we found that it is possible to refine fuel oil equivalent to Bunker A from plastic and are currently considering the feasibility of commercialization.

"docomo Woods" Programs Protect Woodland Landscapes and Ecosystems

Green with Team NTT DOCOMO & Preservation of Biodiversity Yoshikazu Iwata Assistant Manager, General Affairs Department, Kansai Regional Office

"docomo Woods" are located in every prefecture in Japan. The Kansai region in particular is home to woodlands close to where people live that have traditionally supported people's lives. In order to restore the landscapes of degraded woodlands and ensure they continue to function as a habitat for diverse plant and animal life, we promote protection activities together with the help of employees and their families. In fiscal 2010 we conducted a total of 14 activities at six locations that included thinning trees and clearing underbrush.

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