Services and Initiatives in Medical/Health Field

DOCOMO provides the "i Bodymo" health support service, which helps customers keep tabs on their health and engage in healthy behavior using their mobile phones. Using a mobile phone application, users can register their daily exercise and meals and then view the registered data. Depending on how the service is used, medals can be earned and exchanged for prizes and usage history and rankings can also be displayed, which helps keep managing your health enjoyable.
"i Bodymo" went into service in May 2010 and as of February 2011 subscriptions topped one million. We further enhanced the service in June 2011, adding functionality to allow exercise and meal data registered by the customer to be used with services offered by i-mode content providers, and making it possible for medals that have been earned to be exchanged for docomo Points.

In April 2010 DOCOMO began providing the "MD+" members-only information service for medical practitioners to assist in lifelong learning endeavors.
The service distributes medical content in an e-learning format, including medical lectures by frontline doctors and medical practitioners in Japan, case studies based on actual clinical testing, and drug information. It can be used with a smartphone or regular computer. In addition, medical institutions and academic medical organizations are able to establish private communities on the MD+ website and use the service to provide e-learning and other information for the community's members. Moreover, pharmaceutical companies and medical device manufacturers are able to provide information tailored to MD＋ members involved in different specialties.
We have received the following kind of feedback from members who use the actual MD+ service: "There is a lot of interesting, informative content. Members are not anonymous, so high-quality communication is possible." "This is truly innovative. It is much easier to listen to a medical paper than read the text. I think it will raise the overall level of the medical profession." "The lectures and medical case quizzes are interesting. I learn a lot, including about other specialties. I will recommend it to my physician colleagues."
DOCOMO will continue to provide highly reliable medical content and communities to busy medical practitioners and strive to bring about a healthcare environment that gives peace of mind to all.

In working to bring about a society in which everyone receives safe and reliable medical care, it is all the more important to share the latest medical information and to conduct medical practices rooted in scientific evidence.
Therefore, in order to transmit timely medical information and eliminate the digital divide, DOCOMO has partnered with IMS Japan, a provider of pharmaceutical information, to begin providing services and applications for medical practitioners that utilize mobile ICT.
Specifically, we developed a smartphone application for "Anshin Shoho Infobox®," a search site for pharmaceutical safety information (adverse reactions and drug interactions) provided by IMS Japan for regular computers. The mobile service has been available since April 2011. "Anshin Shoho Infobox®" for smartphones can be used for free in combination with MD+, DOCOMO's members-only information service for doctors, and makes it possible to gather a wide variety of medical and pharmaceutical information.
We will continue to consider new services that combine DOCOMO's wide-ranging customer base and mobile ICT expertise with IMS Japan's pharmaceutical information and analysis.

DOCOMO has joined forces with the University of Tokyo Hospital and established the Department of Ubiquitous Health Informatics, a social collaboration department1, at the hospital's 22nd Century Medical and Research Center. The department conducts joint research on new medical and integrated patient support platforms that use mobile ICT.
In fiscal 2010, we conducted research on diabetes management systems using mobile ICT, mobile 12-lead electrocardiogram transmission, medication support systems that integrate prescription information and drug information, and outpatient guidance systems using mobile phones, and actively publicized these initiatives at academic conferences and other venues. In fiscal 2011, we will continue to conduct applied research in these same areas, and will focus on turning research into viable services and broadly promoting our findings.
Through joint research, we will work to develop and popularize innovative technologies for health information systems, train professionals in the field and thereby contribute to the promotion of good health and the development of society.

• 1 Social collaboration departments are departments managed with joint research funds received from private-sector institutions that wish to conduct joint research on subjects of a highly public nature with the University of Tokyo. These sponsored studies are different from any others that have been conducted in the past.