Accurate and Clear Advertising

In November 2007 DOCOMO was warned by the Japan Fair Trade Commission regarding its advertising for mobile phone discount services. In response, that same month we launched a project team to consider measures to prevent similar problems in the future and strengthen our system for checking advertising.
Additionally, we now have certified Customer Specialists to check advertising from the customer's perspective to prevent misleading statements and fully ensure the appropriateness of our advertising.

As of April 1, 2011, 280 employees of the DOCOMO Group have acquired Customer Specialist certificate who help incorporate customers' perspective into our management.
Efforts are made to ensure accurate advertising and make service improvements by incorporating the findings of reviews done by employees with Customer Specialist certificate of advertisements and various tools and their proposals on products and services. We will continue utilizing the customer-oriented ideas of our employees in business activities to further raise customer satisfaction.