You are here : Home
About DOCOMOCorporate Social ResponsibilityNTT DOCOMO Group CSR ReportCustomer ServicePromoting Universal DesignBasic Approach to Universal Design
docomo Hearty Style Takes the Customer to Heart
DOCOMO carries out activities under the banner "docomo Hearty Style" based on the universal design concept, which seeks to make products and services easy to use for all people. The activities promote universal design from the three standpoints of products, support and services.
| docomo Hearty Style Initiatives | |
| Products | Expansion of offered mobile phones that incorporate universal design principles |
| Support | More barrier-free shops, videophone-based customer support (sign language), Hearty Style improvement training, docomo Hearty Plaza (Marunouchi, Umeda) |
| Services | Hearty Discounts, Braille phone charge statements, Braille and audio user manuals (Raku-Raku PHONE series), classes in phone use for seniors and persons with disabilities, participation in exhibitions for seniors and people with disabilities |
Raising Employee Awareness of Universal Design
In promoting docomo Hearty Style, it is important that each and every employee involved in product design and development or in customer service is fully aware of universal design principles. We therefore regularly hold universal design training to further raise the awareness of employees in departments involved in universal design.
In fiscal 2010, 16 people participated in the training, primarily members of the Universal Design Promotion Working Group. In order to facilitate understanding of people with visual impairments, a program was held in which participants engaged in daily activities and experienced a team workshop in the dark. Another program involved directly listening to the stories and experiences of people with disabilities. We plan to continue providing opportunities to raise employee awareness on universal design.
[Topic] DOCOMO Awarded Excellence Award at IAUD Award for Promotion of Hearty Style
DOCOMO received an Excellence Award at the IAUD Award 2010 held by the International Association for Universal Design, of which we are a member, for our docomo Hearty Style initiative, which is promoted in three main pillars, i.e. products, customer support and services.
The award is given to individuals and organizations that make exceptional contributions or conduct exceptional activities to help bring about a highly livable universal design society for as many people as possible, a society in which people do not feel inconvenienced in their day-to-day living regardless of their culture, nationality, gender, age, ability or other characteristics. DOCOMO received the award this year for comprehensively promoting customer service improvements based on docomo Hearty Style, including making docomo Shops barrier-free and improving the quality of customer support provided by docomo Shop staff. Going forward, we will work to further spread the universal design concept as a member of the IAUD and work to further develop products, shops and services that are even easier to use.
