Three Principles of Disaster Preparedness
Mobile phones play a particularly important role during disasters and emergencies. They are critical tools for people directly in harm's way as well as workers involved in relief and recovery. DOCOMO has established the Three Principles of Disaster Preparedness to be ready in the event of an emergency. They are: enhancing system reliability, ensuring essential communications, and rapidly restoring communications services. We continuously work to improve network reliability on this basis.
| Three Principles of Disaster Preparedness | ||
| Guidelines | Initiatives | |
| Principle 1 Enhance system reliability |
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| Principle 2 Ensure essential communications |
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| Principle 3 Rapidly restore communications services |
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Emergency Disaster Information Provided Simultaneously via "Area Mail"
"Area Mail Disaster Information Service," a free service provided by DOCOMO since 2007, enables information to be distributed to mobile phones within a given geographic area wherein it is anticipated to be hit by earthquake which seismic intensity is 4 or above forecasted by the Japan Meteorological Agency.
The service utilizes a technology called Cell Broadcast Service that allows these important messages to bypass mail networks and cut through normal network traffic. In addition to Earthquake Early Warnings, local governments can also use Area Mail as a public announcement tool to issue evacuation orders or other emergency information during times of disaster.
"Area Mail" was first adopted by the city of Hanno, Saitama Prefecture in 2008, and as of March 31, 2011, it is being used by 49 municipal governments. It has earned high marks from the municipalities for allowing them to send out information that greatly impacts the lives of citizens quickly, and for easing the administrative burden on city officials due to its simple operating procedures.
In fiscal 2010, Area Mail (for Earthquake Early Warnings) was adopted as the transmission method for the Earthquake and Tsunami Warning System (ETWS), a system that makes it possible to send out information even faster. We worked to strengthen Area Mail's functionality and developed a way to issue the warnings at the district level in major cities. Such cities have relatively large populations and land area, so if Area Mail is sent to the entire city, it is possible that some citizens will receive information that is not necessarily relevant to them. Distributing information at the district level makes the service more effective.
Moreover, we have waived the sender's Area Mail usage charges (for disaster and evacuation information) as of fiscal 2011, one of the new disaster preparedness prompted by the Great East Japan Earthquake, and are promoting further utilization of the service for the safety and well-being of local communities.
We will continue to strive to maintain and improve the stability and reliability of systems that support Area Mail. We will work to shorten transmission times and provide rapid, reliable disaster and evacuation information.

New Simultaneous Transmission Service for Wide Areas and Multiple Sites
The Simultaneous Transmission Service was launched in July 2010 for government agencies and municipalities working to ensure a means of communication during emergencies and corporate customers in need of large-scale group communications.
This service enables information to be shared rapidly across a wide area and through multiple measures such as voice, fax and email, using FOMA, Widestar and other services, which were not possible with conventional group communication services.
When the service was first launched, up to 20 people could participate in group communications using their mobile phones, but we have increased capacity significantly in January 2011 so that now a maximum of 200 users can use the service. As of March 31, 2011 it had been introduced by government agencies, local municipalities, medical institutions, shipping companies, financial institutions, insurance companies and educational institutions. Customers have commented that videoconferencing with multiple sites has become easier to set up and that the service helps expedite emergency meetings.
Service installation does not require special voice terminals, and the required platform is built by DOCOMO, so the customer does not need to construct a dedicated system. It can be launched in a short period of time and keeps both initial costs and operating costs down.
Going forward DOCOMO will continue working to ensure the stability of the service and further enhance its functionality so that it is more convenient and can be used with greater confidence.

Disaster Message Board Service for Smartphones
When a major earthquake or other large-scale disaster occurs, mobile phones often have a difficulty on connecting because large numbers of people call others in the disaster zone to confirm their safety and well-being. DOCOMO offers the Disaster Message Board Service at such times to enable people to register their own status or confirm the safety of others with their mobile phones. The service was also made available to smartphones on sp-mode starting in March 2011.
The Disaster Message Board Service is a dedicated disaster service. When an earthquake with a seismic intensity of over 6-lower, or other major disaster occurs, customers in the disaster area are able to use the service to register their status with their DOCOMO mobile phones or smartphones, and the safety information they registered can be viewed by people all over the world via the Internet or other means. The service can also be set up to send mail notifications to family and friends designated in advance when you registered to the Disaster Message Board Service or used to ask people in the disaster area to register information on their safety with the service.
Disaster Message Board Services had been provided separately by different mobile phone and PHS service providers, but DOCOMO and four other mobile operators worked together to develop a function that allows the different message boards to be cross-searched given their importance as an emergency communication tool during disasters. This feature has been available since March 2010.
The Great East Japan Earthquake that occurred on March 11, 2011 resulted in the service being used 4.47 million times during the period from the day of the earthquake to June 30.
Widestar II Satellite Phone Service
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Followed by our Widestar satellite phone service, the next-generation service Widestar II was launched in April 2010.
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Disaster Preparedness Booklet Provides Valuable Information
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In order to promote understanding of disaster preparedness initiatives among even larger numbers of people, DOCOMO distributed a booklet entitled "Moshimo ni Sonaete" (Preparing for disasters), which compiles our cumulative expertise on disaster preparedness and response, to people participating in municipal disaster response drills and other disaster preparedness and response events. The booklet is illustrated and written in a highly accessible style to convey helpful information for disaster preparedness, including details on how to use the Disaster Message Board Service and an overview of the Area Mail Disaster Information Service. |
Deploying Mobile Power Generators and Satellite-Entrance Mobile Base-Station Vehicles with Satellite Link
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We deploy 70 mobile power generators throughout the country to provide base stations with power during outages. We deployed two additional mobile power generators in fiscal 2010, bringing the total to 72. |
Disaster Preparedness Plan Established
DOCOMO has established a disaster preparedness plan to facilitate the implementation of preparedness and response measures with specified public bodies in accordance with Japan's Disaster Measures Basic Law. We are working to promote disaster preparedness on the basis of this plan.
Signing Mutual Cooperation with Self-Defense Forces When Disaster Strikes
DOCOMO has signed an agreement with Japan's Ground Self-Defense Forces on cooperating with local units in disaster preparedness.
DOCOMO will lend the Ground Self-Defense Forces mobile phones for use in disaster recovery and the Self-Defense Forces will rapidly transport our disaster preparedness equipment and other cargo to the affected areas.
Cooperative action based on the agreement was conducted for the Great East Japan Earthquake, which occurred on March 11, 2011.
General Disaster Response Drill Held
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Every year DOCOMO conducts a disaster response drill that simulates a major natural disaster. |
Security & Safety Trade Expo 2010
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The Security & Safety Trade Expo 2010, a major exhibition for crisis management products, technologies and services, was held at Tokyo Big Sight in October 2010. |






