Addressing the Impact on Children

Mobile Phone subscribers in Japan totaled approximately 120 million as of March 31, 2011, which is close to one per person. Many children are using mobile phones because they allow parents to communicate with their kids at anytime and vice versa. However, there has also been a rise in instances of children coming into contact with inappropriate information or encountering various kinds of trouble.
Given the increasing popularity of smartphone in recent years, the Access Restriction Service provided on i-mode has also been made available on sp-mode since fiscal 2010.
We will continue and strengthen similar initiatives going forward to ensure even greater levels of safety and security when mobile phones are used by children.

Mobile phones are now used in just about every aspect of life, so using them safely and securely and following the proper rules and etiquettes are important concerns. In addition, recently, there has been an increase in children encountering crime and other troubles associated with mobile phones, such as inappropriate dating sites and fictitious bills.
In light of this, DOCOMO has held Mobile Phone Safety Classes since 2004 to raise awareness of rules and etiquette for mobile phone use and how to deal with crime and other troubles. Instructors are sent to schools and organizations around the country to hold the classes. In fiscal 2010, approximately 5,200 classes were held and participants numbered around 850,000 people. On a cumulative basis, the classes have been held around 19,300 times and roughly 3.12 million people have attended.
The textbooks used in Mobile Phone Safety Classes incorporate the latest information and examples. The text for elementary school children received a prize for excellence at the 7th Consumer Education Materials Awards (for corporations and industry associations) held by the National Institute on Consumer Education and announced on March 23, 2010. DOCOMO will continue to improve the curriculum and texts and work to create an environment where mobile phones can be used safely and securely.

We create an educational video (DVD) based on the Mobile Phone Safety Classes for teachers who want to teach students about how to use mobile phones safely and securely.
The DVD includes a beginner's edition that explains how to use mobile phones safely and securely as well as basic rules and etiquettes for mobile phone use. It is intended for children how have just started using mobile phones or will use them in the future. There is also a practical edition that uses concrete examples from the perspectives of both perpetrators and victims to go over how to use mobile phones safely and securely, rules and etiquette for mobile phone use, online communication and privacy issues including the personal information leakage. It is intended for children who already have experience with mobile phones. There is also an edition for guardians and teachers that look into the relation between children and online world. A teacher's guide was also included with the fiscal 2010 version of the video. It contains teaching tips and class curriculum samples.
The video allows teachers to conduct a Mobile Phone Safety Class by just pressing the "Play" button. It is currently utilized at many schools in homeroom classes, special safety classes and meetings with parents and guardians.
In fiscal 2010 we again consulted with school boards in all Japan's prefectures and distributed the video free of charge to 32,000 elementary and junior high schools around the country. We also began holding a new seminar for teachers and school officials to provide information on how to effectively utilize the video and how to develop classes based on it.

DOCOMO provides the Access Restriction Service (filtering service) to block access to online dating sites and other inappropriate websites before any problems occur. There are filtering services intended for younger elementary school students, older elementary school students, junior high school students and high school students. We have also made available an access restriction customizer that enables the customer to individually set access restrictions for certain sites or categories of sites. Along with a time settings feature, which allows access to be restricted at one-hour intervals for each day of the week depending on the child's usage patterns, in fiscal 2010 we improved the service by allowing the customer to enable or disable i-mode Mail during restricted time periods. Moreover, given the recent increasing popularity of smartphones, the Access Restriction Service and Access Restriction Customizer feature have also been made available on sp-mode. In an effort to encourage use, information introducing these features is included in invoices and mobile phone catalogs so that children can use our products safely and securely.
Underage customers subscribing to i-mode for the first time are enrolled in mail filtering, in principle, under the Youth Internet Environment Development Act1 of April 2009.

• 1 The formal name of the law is the "Act on Establishment of Enhanced Environment for Youth's Safe and Secure Internet Use."

	Types of Access Restriction Services	Site Filtering		【Apply for Added Feature】 Access Restriction Customizer
		i-mode Menu Sites	General Sites
For Younger Elementary School Students	Web Restriction2 Restricts access to websites and permits only voice calls and mail.	Excluding a portion of websites provided by DOCOMO		Site Settings Allows access to individual sites otherwise subject to access restriction. Category Settings Allows changes to categories of sites subject to access restriction. Time Settings Restricted access times for websites can be customized. i-mode mail filtering can be toggled in relation to restricted access times for websites (calls can still be made)
For Older Elementary School Students	Kids' i-mode Filter Allows access to i-mode menu sites except bikini model sites and community sites, etc. General sites cannot be accessed.	i-mode menu sites other than those below	All sites other than i-mode menu sites
		Websites that fall under a restriction category, such as bikini model sites and social networking sites3
For junior high / high school students	i-mode Filter Allows access to i-mode menu sites and regular sites, except sites in access restricted categories　and EMA4 certified sites.	Websites other than those below, sites set up by the EMA4
		Websites that fall under a restriction category3

• 2 Category settings on access restriction customizer cannot be used with the web restriction service.
• 3 Access restriction categories are as follows:
  Illegal (actions deemed illegal, drugs deemed illegal, inappropriate use of drugs); Inappropriate advocacy (military/terrorism/extremism, weapons, accusations/libel, suicide/runaway, general); Adult (sexual acts, pornographic images, adult entertainment, adult search engines/link sites); Security (hacking, inappropriate code distribution, public proxies); Gambling (general gambling); Dating (dating/matchmaking, marriage agencies); Grotesque (grotesque); Occult (occult); Communication (online chatting, message boards, IT message boards); Adult oriented (entertainment magazines, smoking, drinking, alcoholic products, swimwear/underwear/fetish images, erotic writing, cosplay (dress-up))
  Access to sites and applications that match the above categories are restricted based on URL information registered in the URL database provided by NetStar Inc. Access cannot be restricted based on individual content.
• 4 Abbreviation of the Content Evaluation and Monitoring Association.

The "docomo Anshin Hotline" (docomo Family Safety Hotline) responds exclusively to questions and concerns on trouble related to mobile phone use by children, phone etiquette, anti-spam email measures and other safety and security services provided by DOCOMO. In fiscal 2010 the hotline received approximately 330,000 inquiries on the Access Restriction Service, anti-spam email measures and other services.
Many customers who called the hotline commented that they wanted time settings on the Access Restriction Service to apply not only to online browsing but also to mail. Responding to this feedback, we improved the service to make it possible to restrict sending and receiving i-mode Mail. In addition, we made it easier to report information on spam email. Instead of having to enter the date received, sender and other information, customers with certain phone models launched in the winter and spring now only have to select Report Spam on the submenu of the inbox screen.

Recent years have seen an increasing number of incidents involving children on their way to and from school. This has grown into one of society-wide issues.
DOCOMO is working to do its part by registering docomo Shops as "Children's Emergency Service Shops." Our docomo Shops nationwide are available for children to seek protection when they feel endangered in any way.
Children's emergency service shops work to protect children based on specific rules established in accordance with operational rules for children's emergency services created by local governments. The rules stipulate that the protection is to be temporary and that the police and school authorities must be notified.