Leveraging Our Strengths as a Communications Infrastructure Company to Contribute to Society

DOCOMO is actively involved in contributing to society by leveraging our strengths as a mobile phone operator.
For example, for the past several years statistical data on population distribution and changes obtained from mobile communications network operational data—called mobile spatial statistics—has been used on a trial basis to help in the revitalization of local communities and establishment of disaster preparedness plans. In addition, we established the non-profit organization, Mobile Communication Fund (MCF), and award young researchers who have made the accomplishments in mobile communications through the DOCOMO Mobile Science Prize. This Fund also carries out a variety of programs such as grants to organizations involved in childhood education and social welfare initiatives in a regional level, and scholarships to students from Asian countries. Finally, this Fund takes other initiatives to deepen the social ties with regional communities wherein we have business offices.

Topic #1

Support for Disaster Regions Provided Through Charity Sites Kazuhiko Toyoda Assistant Manager, Corporate Citizenship Department

Image of The Charity Drive Website for Affected Areas

The charity drive website for affected areas was firstly launched in June 2010 to raise money for the foot-and-mouth disease epidemic in Miyazaki Prefecture followed by the one for the Great East Japan Earthquake. This site enables donations to be made through "docomo Keitai Soukin" (docomo Mobile Remittance) or through the purchase of various charity-related contents. Donations can also be made by applying docomo points and the payment with the DCMX credit card. The donation period has been extended, and money collected is donated on a rolling basis so that the goodwill of customers is directly and promptly transformed into support for the affected regions. A total of 1,022.38 million yen has been donated through this initiative as of August 5, 2011. We would like to sincerely thank all the customers who have donated for their generosity. As a member of the community we plan to continue such activities into the future.

Topic #2

Grant Programs Promote Healthy Child Development Noboru Hisa Assistant Manager, Corporate Citizenship Department

The MCF provides grants to civic organizations and other groups actively involved in helping children, who leads the next generation. In fiscal 2010, the fund gave a total of 24,483,020 yen to 54 organizations, including the non-profit organization, Child Chemo House, which provides support for children who fight against cancer with their families. We will continue to support activities that help society develop in a healthy, positive way.

Improving the Quality of Life of Children Fighting Against Cancer and Their Families Masami Hagihara NPO Child Chemo House

Funded by a grant from DOCOMO we held an awareness-raising event to improve the quality of life for everyone involved in childhood cancer. The event was based on the experience of my daughter and other children battling diseases, who talk to everyone about the true value of life. We hope to carry out more activities in the future to help improve the quality of life of everyone involved in childhood cancer.

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