Holding Youth Sports Schools to Healthy Development of Youth

DOCOMO holds a series of youth sports schools around the country that help young people develop in a healthy, positive way. Volunteers from our sports clubs teach the kids the basics of baseball, soccer, tennis, rugby and a number of other popular sports.
In fiscal 2010, a total of approximately 12,100 children participated nationwide. Comments from the children and their parents/guardians included: "A lot of practical things were taught, so I'm glad we participated," and "I learned the importance of good manners and communication." We plan to continue holding these locally rooted sports clinics.

NTT DOCOMO Soccer Clinics Held with Instructors from Omiya Ardija

DOCOMO partners with Omiya Ardija, a professional soccer team in the J-League's first division, to hold NTT DOCOMO Soccer Clinics for soccer teams affiliated with youth soccer associations. Volunteer coaches from DOCOMO's soccer club and Omiya Ardija give children practical instruction on kicking, passing and other skills. The importance of teamwork and communication is also taught through scaled down games.
In fiscal 2010, the classes were held a total of 20 times, in Saitama Prefecture, Gunma Prefecture, Tochigi Prefecture and Nagano Prefecture, and some 4,300 children participated. We plan to hold roughly the same number of classes in fiscal 2011 as well.

DOCOMO Future Museum Solicits Imaginative Views of Life in the Future

DOCOMO runs an art contest for children called DOCOMO Future Museum. Children are asked to imagine life in the future and draw a picture to express their ideas. The aim is to get kids thinking about the future and all its possibilities. Entries are accepted from children up to middle school age.
In fiscal 2010, the ninth contest, a record 101,451 entries were received. The grand prize winner and other award-winning entries were displayed on the DOCOMO Future Museum website, in newspapers that supported the contest and at exhibitions around the country. Award-winners and their parents and guardians made such comments as, "I am very grateful to have received this opportunity," and "Please continue this great program for expanding possibilities for children."
In fiscal 2011 the awards ceremony will be held in Tohoku in the hope of using the power of art to help lift people's spirits in the region.

Mobile Phone Shop Pavilion at KidZania Tokyo and KidZania Koshien

Image of Mobile Phone Shop pavilion at KidZania Tokyo

KidZania is an educational theme park that teaches children about jobs and services through role-play in a simulated work place. DOCOMO exhibits a Mobile Phone Shop Pavilion at KidZania Tokyo and KidZania Koshien as their official sponsor.
Kids can pay their hard-earned KidZos, the local currency, to rent a real mobile phone. Calling on the phones is free of charge and they can be used freely within KidZania to talk with friends or their parents or guardians.
DOCOMO updated its pavilion at KidZania Tokyo in June 2011. Two new menus were added, one that teaches children customer service skills and how to use a smartphone, then allowing them to experience the job of a mobile phone shop staff member who lends smartphones to customers, and another that gives children the opportunity to experience DOCOMO products and services, including e-book readers and the "Otayori-photo Service."

Unneeded Calendars Donated for Much Needed Education

Every year DOCOMO receives scores of calendars, day planners and other items from business partners that end up going unused. The calendars and other items are rounded up and donated to organizations such as social welfare councils, NGOs and NPOs that help people in need.
In 2010, we donated 1,441 2011 calendars and 364 organizers. In addition to being put to good use at nursing care and welfare facilities through social welfare councils and other organizations, those going to non-profit and non-governmental organizations are sold to raise money that is used to fund education for less fortunate children in the developing world.
The Japan National Council of Social Welfare, one of the donation recipients, tells us that people at the nursing care and welfare centers look forward to receiving the calendars every year. We plan to continue these activities into the future.

1GOAL Mobile Campaign to Improve Education Around the World

Image of Screen rendering of the 1GOAL Mobile Campaigns

DOCOMO believes that providing all children with the opportunity to receive an education is an important goal that all countries should work together to try to achieve. We therefore support the 1GOAL campaign being spearheaded by the non-profit Global Campaign for Education to "ensure that by 2015 children everywhere will be able to complete a full course of primary schooling," one of the Millennium Development Goalsnotice1 put forth by the United Nations, and conducted the 1GOAL Mobile Campaign from April 20 to July 12, 2010, which involved asking DOCOMO customers to express their support for 1GOAL.
The campaign made it possible to declare support for 1GOAL with just one click from a mobile site. Many customers made this declaration during the campaign period, and in September, we presented these calls for educating children around the world to the UN Summit through the GSM Association, the world's largest association of mobile communications providers.
1GOAL is one of the world's largest ever charitable campaigns and it has garnered some 18 million supporters on a worldwide basis, including those declared by the GSM Association. It has made it possible for over four million children to go to school.
DOCOMO will continue supporting 1GOAL through this campaign and help improve education around the world.

  • notice1 Goals adopted by the United Nations in 2000. There are eight in total and include the eradication of poverty and hunger and universal primary education.

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