Social Welfare Activities

"Koe-no-hanataba" (Bouquet of Voices) is a campaign run by the Japan Philanthropic Association involved in creating and distributing audio recordings of information otherwise only available in text. The recordings are used by people who have difficulty acquiring information through visual media due to visual impairment, age or disability.
With the help of employee volunteers from Group companies, DOCOMO makes audio recordings of texts used in Mobile Phone Safety Classes and provides the recordings on the association's website. In fiscal 2010, recordings were made for new texts created for Mobile Phone Safety Classes held during the year for elementary school students, middle and high school students, and parents/guardians and teachers.
The association commented on the campaign: "Bouquet of Voices is utilized not only by people with visual disabilities but also senior citizens and others, and the recordings have been met with enthusiasm. "We intend to continue our participation in this initiative in the years to come.

We work with our employee association to encourage all employees—full-time, part-time and temporary—to participate in blood drives.
In fiscal 2010, blood drives were held August 25-27 and January 5-7, 2011. A total of 899 people participated.

DOCOMO has participated in the Ecocap Movement since 2008. The Ecocap Movement donates vaccines to children in developing countries with income earned from collecting and recycling bottle caps. Vaccines for a single child can be provided by recycling just 800 bottle caps.
In fiscal 2010, 2,828,216 bottle caps were collected, which is the equivalent of vaccines for 3,535 people.

DOCOMO Concerts are held to provide people with highly enjoyable, high quality music. In fiscal 2010 the concerts were held in Tokyo, Osaka and Kitakyushu. Partnering with local FM radio stations, four environmentally sensitive concerts were held using green power1. Each concert drew more than 200 people and as many as approximately 5,000. DOCOMO's mobile phone recycling initiative was introduced at the venues and used mobile phones were collected. In fiscal 2010, we collected a total of 2,432 phones.

• 1 Power generated with renewable energies with low environmental impact. DOCOMO Concerts use power provided via Japan Natural Energy's Green Power Certification System.