Annual Operating Data

Full-year forecasts: As announced on April 27, 2012

Data is available in both PDF and Excel formats.

• (Open a PDF file)Annual Operating Data (PDF format: 81.1KB) 1 page
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[Unit]
Subscriptions, Net increase from previous period: thousands

(Consolidated basis)
			3/2008	3/2009	3/2010	3/2011	3/2012	3/2013 (Full-year forecasts)
Cellular subscriptions			53,388	54,601	56,082	58,010	60,129	62,930
	Xi		-	-	-	26	2,225	10,290
	FOMA1		43,949	49,040	53,203	56,746	57,905	52,640
		Communication module service (FOMA)	698	858	1,081	1,606	2,330	-
	mova2		9,438	5,560	2,879	1,239	0	-
		Communication module service (DoPa)	735	669	521	363	0	-
Prepaid subscriptions			40	38	37	21	256	-
Packet flat-rate services subscriptions			12,875	17,788	25,767	31,921	36,295	-
Market share34			52.0%	50.8%	50.0%	48.5%	46.9%	-
Net increase from previous period4			767	1,213	1,481	1,928	2,120	2,800
	Xi		-	-	-	26	2,199	8,070
	FOMA1		8,420	5,091	4,163	3,542	1,159	(minus5,270)
	mova		(minus7,653)	(minus3,878)	(minus2,682)	(minus1,640)	(minus1,239)	-
Churn rate4			0.80%	0.50%	0.46%	0.47%	0.60%	-
Number of handsets (Xi + FOMA + mova) sold5			25,739	20,129	18,037	19,055	22,089	-
i-mode subscriptions			47,993	48,474	48,992	48,141	42,321	34,170
sp-mode subscriptions			-	-	-	2,095	9,586	19,130
i-channel subscriptions			15,649	16,545	16,818	16,233	16,124	-
i-concier subscriptions			-	929	4,200	6,224	5,672	-
DCMX subscriptions6			5,640	8,980	11,260	12,321	12,949	13,480

• 1 Effective March 3, 2008, FOMA subscription became mandatory for subscription to "2in1" services, and those FOMA subscriptions are included in the number of FOMA subscribers.
• 2 mova service was terminated at the end of March 2012.
• 3 Source for subscriptions of other cellular telecommunications operators: Data announced by Telecommunications Carriers Association and/or each company.
• 4 Data are calculated including communication module services subscriptions.
• 5 Sum of new subscriptions, change of subscription from FOMA/mova to Xi, Xi/mova to FOMA, Xi/FOMA to mova, Xi handset upgrade by Xi subscribers, FOMA handset upgrade by FOMA subscribers and mova handset upgrade by mova subscribers
• 6 Inclusive of DCMX mini subscriptions

Cellular subscriptions (Xi + FOMA + mova) and Market share

Communication module services subscriptions

Packet flat-rate services subscriptions

Cellular churn rate

i-mode / sp-mode subscriptions and Ratio of subscription

[Unit]
ARPU: yen/month/contract
MOU: minutes/month/contract

(Consolidated basis)
		3/2008	3/2009	3/2010	3/2011	3/2012	3/2013 (Full-year forecasts)
ARPU
Aggregate ARPU (Xi + FOMA + mova)1		6,360	5,710	5,350	5,070	4,870	4,570
	Voice ARPU2	4,160	3,330	2,900	2,530	2,200	1,690
	Packet ARPU	2,200	2,380	2,450	2,540	2,670	2,880
	ARPU generated from international services3	70	80	80	90	90	90
Aggregate ARPU (FOMA)1		6,990	6,010	5,480	5,120	4,890	-
	Voice ARPU2	4,340	3,360	2,900	2,520	2,210	-
	Packet ARPU	2,650	2,650	2,580	2,600	2,680	-
	ARPU generated from international services3	90	90	80	90	90	-
Aggregate ARPU (mova)1		4,340	3,750	3,460	3,280	3,320	-
	Voice ARPU2	3,590	3,090	2,870	2,720	2,760	-
	Packet ARPU	750	660	590	560	560	-
	ARPU generated from international services3	10	10	0	0	0	-
MOU
MOU (Xi + FOMA + mova)4		138	137	136	134	126	-
MOU (FOMA)4		156	148	142	137	127	-
MOU (mova)4		82	63	51	44	38	-

• 1 Data are calculated excluding revenues and subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."
• 2 Inclusive of circuit-switched data communication
• 3 Inclusive of voice and packet communication
• 4 Data are calculated excluding subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."

Aggregate ARPU (Xi + FOMA + mova)

Aggregate ARPU (FOMA)

Aggregate ARPU (mova)

MOU

1. ARPU (Average monthly Revenue Per Unit) :

   • Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per subscription basis. ARPU is calculated by dividing various revenue items included in operating revenues from our wireless services, such as basic monthly charges, voice communication charges and packet communication charges, from designated services which are incurred consistently each month, by the number of active subscriptions to the relevant services. Accordingly, the calculation of ARPU excludes revenues that are not representative of monthly average usage such as activation fees. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations. This definition applies to all ARPU figures hereinafter.

2. MOU (Minutes of Use) : Average monthly communication time per subscription.

1. ARPU (Xi + FOMA + mova) :
   Aggregate ARPU (Xi + FOMA + mova) = Voice ARPU (Xi + FOMA + mova) + Packet ARPU (Xi + FOMA + mova)

   • Voice ARPU (Xi + FOMA + mova) :
     Voice ARPU (Xi + FOMA + mova) Related Revenues (basic monthly charges, voice communication charges) / Number of active subscriptions (Xi + FOMA + mova)
   • Packet ARPU (Xi + FOMA + mova) :
     Packet ARPU (Xi + FOMA + mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active subscriptions (Xi + FOMA + mova)

2. ARPU (FOMA) :
   Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)

   • Voice ARPU (FOMA) :
     Voice ARPU (FOMA) Related Revenues (basic monthly charges, voice communication charges) / Number of active subscriptions (FOMA)
   • Packet ARPU (FOMA) :
     Packet ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) / Number of active subscriptions (FOMA)

3. ARPU (mova) :
   Aggregate ARPU (mova) = Voice ARPU (mova) + Packet ARPU (mova)

   • Voice ARPU (mova) :
     Voice ARPU (mova) Related Revenues (basic monthly charges, voice communication charges) / Number of active subscriptions (mova)
   • Packet ARPU (mova) :
     Packet ARPU (mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active subscriptions (mova)

• Sum of Number of active subscriptions for each month ((Number of subscriptions at the end of previous month + Number of subscriptions at the end of current month) / 2) during the relevant period

• Subscriptions and revenues for communication module services, "Phone Number Storage" and "Mail Address Storage" services are not included in the ARPU and MOU calculations.

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