Operating data (consolidated basis) for each fiscal year, including the results of past fiscal years and forecasts for the current fiscal year, are available in figures and graphs.
Annual Operating Data
Full-year forecasts: As announced on April 26, 2013
Data is available in both PDF and Excel formats.
- (Open a PDF file)Annual Operating Data (PDF format: 57.7KB) 1 page
- (Open an Excel file)Annual Operating Data (Excel format: 52.0KB) 1 page
[Unit]
Subscriptions, Net increase from previous period: thousands
| (Consolidated basis) | ||||||||
| 3/2009 | 3/2010 | 3/2011 | 3/2012 | 3/2013 | 3/2014 (Full-year forecasts) |
|||
| Cellular subscriptions |
54,601 | 56,082 | 58,010 | 60,129 | 61,536 | 63,400 | ||
| Xi | - | - | 26 | 2,225 | 11,566 | 25,300 | ||
| FOMA |
49,040 | 53,203 | 56,746 | 57,905 | 49,970 | 38,110 | ||
| Communication module service |
858 | 1,081 | 1,606 | 2,330 | 3,169 | - | ||
| Prepaid subscriptions | 38 | 37 | 21 | 256 | 158 | - | ||
| Packet flat-rate services subscriptions | 17,788 | 25,767 | 31,921 | 36,295 | 38,704 | - | ||
| Market share |
50.8% | 50.0% | 48.5% | 46.9% | - | - | ||
| Net increase from previous period |
1,213 | 1,481 | 1,928 | 2,120 | 1,407 | 1,870 | ||
| Xi | - | - | 26 | 2,199 | 9,341 | 13,730 | ||
| FOMA |
5,091 | 4,163 | 3,542 | 1,159 | (minus7,935) | (minus11,860) | ||
| Churn rate |
0.50% | 0.46% | 0.47% | 0.60% | 0.82% | - | ||
| Number of handsets sold |
20,129 | 18,037 | 19,055 | 22,089 | 23,555 | - | ||
| i-mode subscriptions | 48,474 | 48,992 | 48,141 | 42,321 | 32,688 | 24,030 | ||
| sp-mode subscriptions | - | - | 2,095 | 9,586 | 18,285 | 27,160 | ||
| i-channel subscriptions | 16,545 | 16,818 | 16,233 | 16,124 | 13,815 | - | ||
| i-concier subscriptions | 929 | 4,200 | 6,224 | 5,672 | 8,868 | - | ||
| DCMX subscriptions |
8,980 | 11,260 | 12,321 | 12,949 | 13,845 | 14,623 | ||
1 Fiscal year ended March 31, 2009, 2010, 2011 and 2012 results include mova service which was terminated at the end of March 2012.
2 Effective March 3, 2008, FOMA subscription became mandatory for subscription to "2in1" services, and those FOMA subscriptions are included in the number of FOMA subscribers.
3 Source for subscriptions of other cellular telecommunications operators: Data announced by Telecommunications Carriers Association and/or each company.
4 Data are calculated including communication module services subscriptions.
5 Sum of new subscriptions, change of subscription from FOMA to Xi, Xi to FOMA, Xi handset upgrade by Xi subscribers, FOMA handset upgrade by FOMA subscribers
6 Inclusive of DCMX mini subscriptions
Cellular subscriptions and Market share
|
Communication module services subscriptions
|
Packet flat-rate services subscriptions
|
Cellular churn rate
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i-mode / sp-mode subscriptions and Ratio of subscription
|
[Unit]
ARPU: yen/month/contract
MOU: minutes/month/contract
| (Consolidated basis) | |||||||
| 3/2009 | 3/2010 | 3/2011 | 3/2012 | 3/2013 | 3/2014 (Full-year forecasts) |
||
| Aggregate ARPU |
5,710 | 5,350 | 5,070 | 5,140 | 4,840 | 4,570 | |
| Voice ARPU |
3,330 | 2,900 | 2,530 | 2,200 | 1,730 | 1,340 | |
| Packet ARPU |
2,380 | 2,450 | 2,540 | 2,590 | 2,690 | 2,720 | |
| Smart ARPU | - | - | - | 350 | 420 | 510 | |
| MOU |
137 | 136 | 134 | 126 | 117 | - | |
1 Data are calculated excluding revenues and subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."
2 With the introduction of "Smart ARPU" in the second quarter of the fiscal year ended March 31, 2013, "Aggregate ARPU"of the fiscal year ended March 31, 2012 results, the fiscal year ended March 31, 2013 results and the fiscal year ending March 31, 2014 forecasts contains "Smart ARPU". In addition, some elements (revenues from content etc.) included in conventional "Packet ARPU" of the fiscal year ended March 31, 2012 full-year results have been retroactively reclassified into "Smart ARPU". The impact of the reclassification is 80 yen.
3 Inclusive of circuit-switched data communication
4 Data are calculated excluding subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."
Please refer to the [Definition and Calculation Methods of ARPU and MOU] for the definition of ARPU and MOU, and an explanation of the methods used to calculate ARPU and the number of active subscriptions used in calculating ARPU, MOU and other indexes.
Aggregate ARPU
|
MOU
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Definition of ARPU and MOU
ARPU (Average monthly Revenue Per Unit) :
- Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per subscription basis. ARPU is calculated by dividing various revenue items included in operating revenues from our mobile communications services and a part of other operating revenues by the number of active subscriptions to our wireless services in the relevant periods. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations.
MOU (Minutes of Use) : Average monthly communication time per subscription.
ARPU Calculation Methods
Aggregate ARPU = Voice ARPU + Packet ARPU + Smart ARPU
- Voice ARPU :
Voice ARPU Related Revenues (basic monthly charges, voice communication charges) / No. of active subscriptions - Packet ARPU :
Packet ARPU Related Revenues (basic monthly charges, packet communication charges) / No. of active subscriptions - Smart ARPU :
A part of other operating revenues (revenues from content, collection of charges, mobile phone insurance service, advertising and others) / No. of active subscriptions
Active Subscriptions Calculation Methods
- Sum of No. of active subscriptions for each month ( (No. of subscriptions at the end of previous month + No. of subscriptions at the end of current month) / 2) during the relevant period
Subscriptions and revenues for communication module services, "Phone Number Storage" and "Mail Address Storage" services are not included in the ARPU and MOU calculations.
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