Annual Operating Data

Full-year forecasts: As revised on October 26, 2012

Data is available in both PDF and Excel formats.

• (Open a PDF file)Annual Operating Data (PDF format: 55.7KB) 1 page
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[Unit]
Subscriptions, Net increase from previous period: thousands

(Consolidated basis)
			3/2008	3/2009	3/2010	3/2011	3/2012	3/2013 (Full-year forecasts) (Revised)
Cellular subscriptions1			53,388	54,601	56,082	58,010	60,129	62,140
	Xi		-	-	-	26	2,225	11,720
	FOMA2		43,949	49,040	53,203	56,746	57,905	50,420
		Communication module service1	698	858	1,081	1,606	2,330	-
Prepaid subscriptions			40	38	37	21	256	-
Packet flat-rate services subscriptions			12,875	17,788	25,767	31,921	36,295	-
Market share34			52.0%	50.8%	50.0%	48.5%	46.9%	-
Net increase from previous period14			767	1,213	1,481	1,928	2,120	2,010
	Xi		-	-	-	26	2,199	9,490
	FOMA2		8,420	5,091	4,163	3,542	1,159	(minus7,480)
Churn rate4			0.80%	0.50%	0.46%	0.47%	0.60%	-
Number of handsets sold5			25,739	20,129	18,037	19,055	22,089	-
i-mode subscriptions			47,993	48,474	48,992	48,141	42,321	32,920
sp-mode subscriptions			-	-	-	2,095	9,586	19,000
i-channel subscriptions			15,649	16,545	16,818	16,233	16,124	-
i-concier subscriptions			-	929	4,200	6,224	5,672	-
DCMX subscriptions6			5,640	8,980	11,260	12,321	12,949	13,520

• 1 Fiscal year ended March 31, 2008, 2009, 2010, 2011and 2012 results are included mova service which was terminated at the end of March 2012.
• 2 Effective March 3, 2008, FOMA subscription became mandatory for subscription to "2in1" services, and those FOMA subscriptions are included in the number of FOMA subscribers.
• 3 Source for subscription of other cellular telecommunications operators: Data announced by Telecommunications Carriers Association and/or each company.
• 4 Data are calculated including communication module services subscriptions.
• 5 Sum of new subscriptions, change of subscription from FOMA to Xi, Xi to FOMA, Xi handset upgrade by Xi subscribers, FOMA handset upgrade by FOMA subscribers
• 6 Inclusive of DCMX mini subscriptions

Cellular subscriptions and Market share

Communication module services subscriptions

Packet flat-rate services subscriptions

Cellular churn rate

i-mode / sp-mode subscriptions and Ratio of subscription

[Unit]
ARPU: yen/month/contract
MOU: minutes/month/contract

(Consolidated basis)
		3/2008	3/2009	3/2010	3/2011	3/2012	3/2013 (Full-year forecasts) (Revised)
Aggregate ARPU12		6,360	5,710	5,350	5,070	5,140	4,850
	Voice ARPU3	4,160	3,330	2,900	2,530	2,200	1,710
	Packet ARPU2	2,200	2,380	2,450	2,540	2,590	2,740
	Smart ARPU	-	-	-	-	350	400
MOU4		138	137	136	134	126	-

• 1 Data are calculated excluding revenues and subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."
• 2 With the introduction of "Smart ARPU" in the second quarter of the fiscal year ending March 31, 2013, "Aggregate ARPU"of the fiscal year ended March 31, 2012 results and the fiscal year ending March 31, 2013 forecasts contains "Smart ARPU". In addition, some elements (revenues from content and cloud services etc.) included in conventional "Packet ARPU" of the fiscal year ended March 31, 2012 full-year results have been retroactively reclassified into "Smart ARPU". The impact of the reclassification is 80 yen.
• 3 Inclusive of circuit-switched data communication
• 4 Data are calculated excluding subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."

Aggregate ARPU

MOU

1. ARPU (Average monthly Revenue Per Unit) :

   • Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per subscription basis. ARPU is calculated by dividing various revenue items included in operating revenues from our wireless services and other services that accompany our wireless services by the number of active subscriptions to our wireless services in the relevant periods. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations.

2. MOU (Minutes of Use) : Average monthly communication time per subscription.

Aggregate ARPU = Voice ARPU + Packet ARPU + Smart ARPU

• Voice ARPU :
  Voice ARPU Related Revenues (basic monthly charges, voice communication charges) / No. of active subscriptions
• Packet ARPU :
  Packet ARPU Related Revenues (basic monthly charges, packet communication charges) / No. of active subscriptions
• Smart ARPU :
  Revenues from providing services that accompany our wireless services (revenues from content and cloud services, collection of charges, mobile phone insurance service, advertising and others) / No. of active subscriptions

• Sum of No. of active subscriptions for each month ( (No. of subscriptions at the end of previous month + No. of subscriptions at the end of current month) / 2) during the relevant period

• Subscriptions and revenues for communication module services, "Phone Number Storage" and "Mail Address Storage" services are not included in the ARPU and MOU calculations.

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