Annual Operating Data

Full-year forecasts: As revised on November 2, 2011

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[Unit]
Subscriptions, Net increase from previous period: thousands

(Consolidated basis)
			3/2007	3/2008	3/2009	3/2010	3/2011	3/2012 (Full-year forecasts) (Revised)
Cellular subscriptions			52,621	53,388	54,601	56,082	58,010	60,210
	Xi		-	-	-	-	26	1,330
	FOMA1		35,529	43,949	49,040	53,203	56,746	58,890
		Communication module service (FOMA)	277	698	858	1,081	1,606	-
	mova		17,092	9,438	5,560	2,879	1,239	-
		Communication module service (DoPa)	750	735	669	521	363	-
Prepaid subscriptions			45	40	38	37	21	-
Packet flat-rate services subscriptions2			-	12,875	17,788	25,767	31,921	-
Market share34			54.4%	52.0%	50.8%	50.0%	48.5%	-
Net increase from previous period4			1,477	767	1,213	1,481	1,928	2,200
	Xi		-	-	-	-	26	1,300
	FOMA1		12,066	8,420	5,091	4,163	3,542	2,140
	mova		(minus10,589)	(minus7,653)	(minus3,878)	(minus2,682)	(minus1,640)	(minus1,240)
Churn rate4			0.78%	0.80%	0.50%	0.46%	0.47%	-
Number of handsets (Xi + FOMA + mova) sold5			26,046	25,739	20,129	18,037	19,055	-
i-mode subscriptions			47,574	47,993	48,474	48,992	48,141	43,300
sp-mode subscriptions			-	-	-	-	2,095	9,450
i-channel subscriptions			10,580	15,649	16,545	16,818	16,233	-
i-concier subscriptions			-	-	929	4,200	6,224	-
DCMX subscriptions6			2,090	5,640	8,980	11,260	12,321	12,940

• 1 Effective March 3, 2008, FOMA subscription became mandatory for subscription to "2in1" services, and those FOMA subscriptions are included in the number of FOMA subscribers.
• 2 Sum of "Pake-hodai FLAT," "Pake-hodai double/double 2," "Pake-hodai simple," "Pake-hodai full," "Pake-hodai," "Biz-hodai," "Xi Data Plan Ninen," "Xi Data Plan," "Flat-rate data plan FLAT (includes Value)," "Flat-rate data plan Standard/Standard 2 (includes Value)," "Flat-rate data plan 64k (includes Value)" and "Flat-rate data plan HIGH-SPEED (includes Value)."
  (Number of subscriptions for the fiscal year ended March 31, 2010 includes subscriptions to "Biz-hodai double" and "Biz-hodai simple" in addition to the aforementioned plans.)
• 3 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
• 4 Data are calculated including communication module services subscriptions.
• 5 Sum of new subscriptions, change of subscription from FOMA/mova to Xi, Xi/mova to FOMA, Xi/FOMA to mova, Xi handset upgrade by Xi subscribers, FOMA handset upgrade by FOMA subscribers and mova handset upgrade by mova subscribers
• 6 Inclusive of DCMX mini subscriptions

Cellular subscriptions (Xi + FOMA + mova) and Market share

Communication module services subscriptions

Packet flat-rate services subscriptions

Cellular churn rate

i-mode / sp-mode subscriptions and Ratio of subscription

[Unit]
ARPU: yen/month/contract
MOU: minutes/month/contract

(Consolidated basis)
		3/2007	3/2008	3/2009	3/2010	3/2011	3/2012 (Full-year forecasts) (Revised)
ARPU
Aggregate ARPU (Xi + FOMA + mova)1		6,700	6,360	5,710	5,350	5,070	4,870
	Voice ARPU2	4,690	4,160	3,330	2,900	2,530	2,170
	Packet ARPU	2,010	2,200	2,380	2,450	2,540	2,700
	ARPU generated from international services3	50	70	80	80	90	90
Aggregate ARPU (FOMA)1		7,860	6,990	6,010	5,480	5,120	4,890
	Voice ARPU2	5,070	4,340	3,360	2,900	2,520	2,180
	Packet ARPU	2,790	2,650	2,650	2,580	2,600	2,710
	ARPU generated from international services3	80	90	90	80	90	90
Aggregate ARPU (mova)1		5,180	4,340	3,750	3,460	3,280	3,280
	Voice ARPU2	4,190	3,590	3,090	2,870	2,720	2,730
	Packet ARPU	990	750	660	590	560	550
	ARPU generated from international services3	20	10	10	0	0	10
MOU
MOU (Xi + FOMA + mova)4		144	138	137	136	134	-
MOU (FOMA)4		175	156	148	142	137	-
MOU (mova)4		104	82	63	51	44	-

• 1 Data are calculated excluding revenues and subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."
• 2 Inclusive of circuit-switched data communication
• 3 Inclusive of voice communication and packet communication
• 4 Data are calculated excluding subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."

Aggregate ARPU (Xi + FOMA + mova)

Aggregate ARPU (FOMA)

Aggregate ARPU (mova)

MOU

1. ARPU (Average monthly Revenue Per Unit) :

   • Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per subscription basis. ARPU is calculated by dividing various revenue items included in operating revenues from our wireless services, such as basic monthly charges, voice communication charges and packet communication charges, from designated services which are incurred consistently each month, by the number of active subscriptions to the relevant services. Accordingly, the calculation of ARPU excludes revenues that are not representative of monthly average usage such as activation fees. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations. This definition applies to all ARPU figures hereinafter.

2. MOU (Minutes of Use) : Average monthly communication time per subscription.

1. ARPU (Xi + FOMA + mova) :
   Aggregate ARPU (Xi + FOMA + mova) = Voice ARPU (Xi + FOMA + mova) + Packet ARPU (Xi + FOMA + mova)

   • Voice ARPU (Xi + FOMA + mova) :
     Voice ARPU (Xi + FOMA + mova) Related Revenues (basic monthly charges, voice communication charges) / Number of active subscriptions (Xi + FOMA + mova)
   • Packet ARPU (Xi + FOMA + mova) :
     Packet ARPU (Xi + FOMA + mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active subscriptions (Xi + FOMA + mova)

2. ARPU (FOMA) :
   Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)

   • Voice ARPU (FOMA) :
     Voice ARPU (FOMA) Related Revenues (basic monthly charges, voice communication charges) / Number of active subscriptions (FOMA)
   • Packet ARPU (FOMA) :
     Packet ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) / Number of active subscriptions (FOMA)

3. ARPU (mova) :
   Aggregate ARPU (mova) = Voice ARPU (mova) + Packet ARPU (mova)

   • Voice ARPU (mova) :
     Voice ARPU (mova) Related Revenues (basic monthly charges, voice communication charges) / Number of active subscriptions (mova)
   • Packet ARPU (mova) :
     Packet ARPU (mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active subscriptions (mova)

• Sum of Number of active subscriptions for each month ((Number of subscriptions at the end of previous month + Number of subscriptions at the end of current month) / 2) during the relevant period

• Subscriptions and revenues for communication module services, "Phone Number Storage" and "Mail Address Storage" services are not included in the ARPU and MOU calculations.

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