FY2001 (ended March 31, 2002) Quarterly Operating Data

[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites

		FY2001 4Q (Jan. thru March 2002)	FY2001 (to Mar. 31, 2002) Full-year Results	FY2000 (to Mar. 31, 2001) Full-year Results
Cellular
Subscribers		40,783	40,783	36,026
	FOMA	89	89	-
Market Share1		59.0%	59.0%	59.1%
Net Increase from previous period		1,148	4,757	6,669
Aggregate ARPU2		8,020	8,480	8,650
	Voice ARPU	6,430	6,940	7,770
	i-mode ARPU3	1,590	1,540	880
ARPU (FOMA)		8,430	8,750	-
MOU4		169	178	189
Churn Rate5		1.15%	1.18%	1.39%
i-mode
Subscribers		32,156	32,156	21,695
	503i	12,540	12,540	1,598
i-mode Subscription Rate		78.8%	78.8%	60.2%
Net Increase from previous period		1,974	10,461	16,092
iMenu Sites		2,994	2,994	1,620
	i-αppli	270	270	68
Independent Sites		53,534	53,534	41,093
Access Targets
	iMenu Sites	24%	23%	30%
	Independent Sites	26%	27%	31%
	Mail	50%	50%	39%
Access by Category
	Ringing tone / Screen	42%	37%	70%
	Game / Horoscope	19%	20%
	Entertainment Information	19%	21%
	Information	10%	12%	15%
	Database	5%	5%	5%
	Transaction	5%	5%	10%
ARPU generated only from i-mode		2,040	2,200	2,110
PHS
Subscribers		1,922	1,922	1,812
Market Share1		33.7%	33.7%	31.0%
Net Increase from previous period		12	110	371
ARPU		3,640	3,830	4,200
MOU		117	121	125
Data Transmission Rate (time)6		75.5%	72.50%	58.0%
Churn Rate5		3.71%	3.58%	3.81%

• 1 Source: Telecommunications Carriers Association
• 2 ARPU (Average monthly Revenue Per Unit)
  Aggregate ARPU = Cellular Phone Service ARPU (Voice ARPU) + i-mode ARPU
• 3 i-mode ARPU = ARPU generated purely from i-mode (Number of active i-mode subscribers / Number of active cellular phone subscribers)
  Number of active users = (Number of subscribers at end of previous quarter + number of subscribers of current quarter / 2 x number of active months)
• 4 MOU (Minutes of Usage) : Average communication time per month per subscriber
• 5 Annual Churn Rate:
  Total number of cancellations for one year / Sum of subscribers at the end of each month, from March in previous fiscal year to February in current fiscal year
  Q4:
  Total number of cancellations for Q4 / Total number of subscribers from end-December to end-February
• 6 Percent of data traffic in total outbound call time

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