FY2002 (ended March 31, 2003) Quarterly Operating Data

[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites

			FY2002 4Q (Jan. thru Mar. 2003)	FY2001 4Q (Jan. thru Mar. 2002)	FY2002 (to Mar. 31, 2003) Full-year Results	FY2003 (to Mar. 31, 2004) Full-year Estimates
Cellular
Subscribers			43,861	40,783	43,861	45,760
	FOMA		330	89	330	1,460
	i-shot compatible		8,825	-	8,825	-
Market Share1			58.0%	59.0%	58.0%	-
Net Increase from previous period			987	1,148	3,078	1,900
	FOMA		178	62	241	1,130
Aggregate ARPU (mova)2			7,990	8,020	8,120	7,810
	Voice ARPU3		6,120	6,430	6,370	5,980
	i-mode ARPU4		1,870	1,590	1,750	1,830
ARPU generated only from i-mode (mova)			2,190	2,040	2,110	2,110
Aggregate ARPU (FOMA)2			8,030	8,430	7,740	-
	Voice ARPU3		-	-	5,050	-
	Packet ARPU		-	-	2,690	-
		i-mode ARPU4	-	-	2,120	-
ARPU generated only from i-mode (FOMA)			-	-	2,340	-
MOU (mova)5			162	169	168	-
MOU (FOMA)5			-	-	109	-
Churn Rate6			1.33%	1.15%	1.22%	-
i-mode
Subscribers			37,758	32,156	37,758	40,000
	FOMA		303	-	303	-
	i-αppli-compatible7		17,130	12,621	17,130	-
i-mode Subscription Rate			86.1%	78.8%	86.1%	87.4%
Net Increase from previous period			1,549	1,974	5,602	2,240
iMenu Sites			3,462	2,994	3,462	-
	i-αppli		576	270	576	-
Access Percentage by Content Category8
	Ringing tone / Screen		39%	42%	38%	-
	Game / Horoscope		19%	19%	19%	-
	Entertainment Information		21%	19%	22%	-
	Information		11%	10%	12%	-
	Database		5%	5%	5%	-
	Transaction		5%	5%	4%	-
Independent Sites			64,207	53,534	64,207	-
Percentage of Packets Transmitted8
	Web		87%	83%	86%	-
	Mail		13%	17%	14%	-
PHS
Subscribers			1,688	1,922	1,688	1,780
Market Share1			30.9%	33.7%	30.9%	-
Net Increase from previous period			-74	12	-234	90
ARPU			3,430	3,640	3,530	-
MOU5			116	117	116	-
Data Transmission Rate (time)9			79.4%	75.5%	77.6%	-
Churn Rate6			3.61%	3.71%	3.42%	-
Others
Prepaid Subscribers10			125	178	125	-
DoPa Single Service Subscribers11			287	230	287	-

• 1 Source: Telecommunications Carriers Association
• 2 ARPU (Average monthly Revenue Per Unit)
  Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)
  Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)
• 3 Inclusive of circuit-switched data communications
• 4 i-mode ARPU = ARPU generated purely from i-mode x (number of active i-mode subscribers / number of active cellular phone subscribers)
• 5 MOU (Minutes of Usage) : Average communication time per month per subscriber
• 6 Churn Rate:
  Q4:
  Total cancellations for Q4 / Total number of subscribers from end-December to end-February
  Annual:
  Total number of cancellations for one year / Sum of subscribers at the end of each month, from March in previous fiscal year to February in current fiscal year
• 7 Inclusive of FOMA handsets
• 8 Figures for FOMA are not included in these ratios
• 9 Percentage of data traffic to total outbound call time
• 10 Included in total cellular subscribers
• 11 Not included in total cellular subscribers

Number of active subscribers used in ARPU and MOU calculations are as follows:

• mova:
  • Q4 Results:
    {(Number of subscribers at Dec. 31 + Number of subscribers at Mar. 31) / 2} x 3 months
  • FY Results & Forecast:
    {(Number of subscribers at end of previous fiscal year + Number of subscribers at end of current fiscal year) / 2} x 12 months
• FOMA:
  • Q4 Results:
    Sum of Number of active subscribers for each month from January to March
  • FY Results:
    Sum of Number of active subscribers for each month from April to March

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