Quarterly operating data are available.
4Q Data
[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites
(Consolidated basis)
| FY2003 4Q (Jan - Mar 2003) |
[Ref.] FY2003 (to Mar. 31, 2004) Full-year Result |
[Ref.] FY2004 (to Mar. 31, 2005) Full-year Estimates |
|||
| Cellular | |||||
| Subscribers | 45,927 | 45,927 | 47,700 | ||
| FOMA | 3,045 | 3,045 | 10,600 | ||
| i-shot compatible |
24,272 | 24,272 | - | ||
| Market share |
56.3% | 56.3% | - | ||
| Net Increase from previous period | 561 | 2,066 | 1,773 | ||
| FOMA | 1,164 | 2,715 | 7,555 | ||
| Aggregate ARPU (FOMA + mova) | 7,610 | 7,890 | 7,270 | ||
| Voice ARPU |
5,640 | 5,920 | 5,390 | ||
| Packet ARPU | 1,970 | 1,970 | 1,880 | ||
| i-mode ARPU | 1,970 | 1,970 | 1,870 | ||
| ARPU generated purely from i-mode (FOMA + mova) | 2,210 | 2,240 | 2,070 | ||
| Aggregate ARPU (FOMA) | 10,360 | 10,280 | 9,240 | ||
| Voice ARPU |
6,960 | 6,900 | 6,410 | ||
| Packet ARPU | 3,400 | 3,380 | 2,830 | ||
| i-mode ARPU | 3,310 | 3,240 | 2,750 | ||
| ARPU generated purely from i-mode (FOMA) | 3,370 | 3,330 | 2,810 | ||
| Aggregate ARPU (mova) | 7,470 | 7,830 | 6,970 | ||
| Voice ARPU |
5,570 | 5,890 | 5,240 | ||
| i-mode ARPU | 1,900 | 1,940 | 1,730 | ||
| ARPU generated purely from i-mode (mova) | 2,140 | 2,200 | 1,940 | ||
| MOU (FOMA + mova) |
154 | 159 | - | ||
| MOU (FOMA) |
229 | 219 | - | ||
| MOU (mova) |
150 | 158 | - | ||
| Churn Rate | 1.37% | 1.21% | - | ||
| i-mode | |||||
| Subscribers | 41,077 | 41,077 | 43,400 | ||
| FOMA | 2,997 | 2,997 | - | ||
| i-αppli compatible |
23,416 | 23,416 | - | ||
| i-mode Subscription Rate | 89.4% | 89.4% | 91.0% | ||
| Net Increase from previous period | 742 | 3,319 | 2,323 | ||
| iMenu Sites | 4,144 | 4,144 | - | ||
| i-αppli | 927 | 927 | - | ||
| Access Percentage by Content Category | |||||
| Ringing tone / Screen | 35% | 35% | - | ||
| Game / Horoscope | 18% | 18% | - | ||
| Entertainment Information | 24% | 23% | - | ||
| Information | 11% | 13% | - | ||
| Database | 5% | 5% | - | ||
| Transaction | 7% | 6% | - | ||
| Independent Sites | 74,605 | 74,605 | - | ||
| Percentage of Packets Transmitted | |||||
| Web | 88% | 87% | - | ||
| 12% | 13% | - | |||
| PHS | |||||
| Subscribers | 1,592 | 1,592 | 1,370 | ||
| Market Share |
31.0% | 31.0% | - | ||
| Net Increase from previous period | -35 | -96 | -222 | ||
| ARPU |
3,400 | 3,430 | - | ||
| MOU |
91 | 100 | - | ||
| Data Transmission Rate (time) |
74.8% | 76.4% | - | ||
| Churn Rate | 3.35% | 3.49% | - | ||
| Others | |||||
| Prepaid Subscribers |
97 | 97 | - | ||
| DoPa Single Service Subscribers |
401 | 401 | - | ||
1 Calculation does not include FOMA
2 Source: Telecommunications Carriers Association
3 Inclusive of circuit switched data communications
4 MOU (Minutes of Usage) : Average communication time per one month per one user
5 Inclusive of FOMA handsets
6 Not inclusive of data communication time via @FreeD service
7 Percentage of data traffic to total outbound call time
8 Included in total cellular subscribers
9 Not included in total cellular subscribers
Please refer to the [ARPU calculation methods] for an explanation of the methods used to calculate ARPU, and the number of active subscribers used in calculating ARPU, MOU and Churn Rate.
ARPU (Average monthly Revenue Per Unit)
Aggregate ARPU (FOMA + mova) :
Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)- Voice ARPU (FOMA + mova) :
Voice ARPU (FOMA + mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA + mova) - Packet ARPU (FOMA + mova) :
{Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) + i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) } / Number of active cellular phone subscribers (FOMA + mova) - i-mode ARPU (FOMA + mova)
1 :
i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA + mova) - ARPU generated purely from i-mode (FOMA + mova)
2:
i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA + mova)
- Voice ARPU (FOMA + mova) :
Aggregate ARPU (FOMA) :
Voice ARPU (FOMA) + Packet ARPU (FOMA)- Voice ARPU (FOMA) :
Voice ARPU (FOMA) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA) - Packet ARPU (FOMA) :
Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA) - i-mode ARPU (FOMA)
1 :
i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA) - ARPU generated purely from i-mode (FOMA)
2 :
i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA)
- Voice ARPU (FOMA) :
Aggregate ARPU (mova) :
Voice ARPU (mova) + i-mode ARPU (mova)- Voice ARPU (mova) :
Voice ARPU (mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (mova) - i-mode ARPU (mova)
1 :
i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (mova) - ARPU generated purely from i-mode (mova)
2 :
i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (mova)
- Voice ARPU (mova) :
- ARPU (PHS) :
ARPU (PHS) Related Revenues (monthly charges, voice transmission charges) / Number of active PHS subscribers
1 The numerator for i-mode ARPU (FOMA + mova, FOMA, mova) is the number of all subscribers who have active cellular phones, regardless of whether the i-mode service is activated.
2 The numerator for ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is the number of active i-mode subscribers only.
Active subscribers calculation methods
Number of active subscribers used in ARPU / MOU / Churn Rate calculations are as follows:
- 4Q Results :
Sum of Number of subscribers
for each month from January to March - FY Results :
Sum of Number of subscribers
for each month from April to March
subscribers = (Number of subscribers at the end of previous month + Number of subscriber at the end of current month) / 2
Calculation methods for Number of active subscribers used in ARPU (mova, PHS, i-mode (mova), generated purely from i-mode (mova)), MOU (mova, PHS) and Churn rate changed as of 4th quarter and full year results.
Numerical values by previous calculation methods are as follows:
- 4Q Results :
{(Number of subscribers at Dec. 31 + Number of subscribers at Mar. 31) / 2} x 3 months - FY Results :
{(Number of subscribers at the end of previous fiscal year + Number of subscribers at the end of current fiscal year) / 2} x 12 months
| 4Q Results of 2003 | FY Results of 2003 | |
| Aggregate ARPU (mova) | 7,480 yen | 7,910 yen |
| Voice ARPU (mova) | 5,580 yen | 5,950 yen |
| i-mode ARPU (mova) | 1,900 yen | 1,960 yen |
| ARPU generated purely from i-mode (mova) | 2,140 yen | 2,240 yen |
| ARPU (PHS) | 3,400 yen | 3,480 yen |
| MOU (mova) | 151 minutes | 159 minutes |
| MOU (PHS) | 91 minutes | 98 minutes |
| Churn rate (Cellular) | 1.36% | 1.21% |
| Churn rate (PHS) | 3.34% | 3.54% |
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