FY2003 (ended March 31, 2004) Quarterly Operating Data

[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites

(Consolidated basis)

			FY2003 1Q (April thru June 2003)	FY2002 1Q (April thru June 2002)	FY2002 (to Mar. 31, 2003) Full-year Results
Cellular
Subscribers			44,361	41,462	43,861
	FOMA		535	115	330
	i-shot compatible		12,877	374	8,825
Market Share1			57.5%	58.6%	58.0%
Net Increase from previous period			500	679	3,078
	FOMA		205	25	241
Aggregate ARPU (mova)2			8,040	8,150	8,120
	Voice ARPU3		6,140	6,520	6,370
	i-mode ARPU4		1,900	1,630	1,750
ARPU generated only from i-mode (mova)			2,190	2,040	2,110
Aggregate ARPU (FOMA)2			9,610	7,800	7,740
	Voice ARPU3		6,360	-	5,050
	Packet ARPU		3,250	-	2,690
		i-mode ARPU4	2,960	-	2,120
ARPU generated only from i-mode (FOMA)			3,160	-	2,340
MOU (mova)5			162	169	168
MOU (FOMA)5			171	-	109
Churn Rate6			1.17%	1.16%	1.22%
i-mode
Subscribers			38,648	33,493	37,758
	FOMA		507	103	303
	i-αppli-compatible7		17,915	14,340	17,130
i-mode Subscription Rate			87.1%	80.8%	86.1%
Net Increase from previous period			890	1,338	5,602
iMenu Sites			3,594	3,064	3,462
	i-αppli		659	338	576
Access Percentage by Content Category8
	Ringing tone / Screen		35%	34%	38%
	Game / Horoscope		17%	20%	19%
	Entertainment Information		24%	24%	22%
	Information		14%	13%	12%
	Database		5%	4%	5%
	Transaction		5%	5%	4%
Independent Sites			66,411	55,371	64,207
Percentage of Packets Transmitted8
	Web		85%	85%	86%
	Mail		15%	15%	14%
PHS
Subscribers			1,709	1,896	1,688
Market Share1			31.4%	33.3%	30.9%
Net Increase from previous period			21	-26	-234
ARPU			3,460	3,600	3,530
MOU510			110	117	116
Data Transmission Rate (time)910			78.1%	76.2%	77.6%
Churn Rate6			3.79%	3.28%	3.47%
Others
Prepaid Subscribers11			119	167	125
DoPa Single Service Subscribers12			312	239	287

• 1 Source: Telecommunications Carriers Association
• 2 ARPU (Average monthly Revenue Per Unit)
  Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)
  Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)
• 3 Inclusive of circuit-switched data communications
• 4 i-mode ARPU = ARPU generated purely from i-mode x (number of active i-mode subscribers / number of active cellular phone subscribers)
• 5 MOU (Minutes of Usage) : Average communication time per month per subscriber
• 6 Churn Rate:
  1Q:
  Total cancellations for 1Q / {(Number of subscribers at March 31 + Number of subscribers at June 30) / 2} x 3 months
  FY:
  Total cancellations for one year / {(Number of subscribers at end of previous fiscal year + Number of subscribers at end of current fiscal year) / 2} x 12 months
• 7 Includes FOMA handsets
• 8 Ratios do not include i-mode access via FOMA
• 9 Percentage of data traffic to total outbound call time
• 10 Not including communication time via @FreeD
• 11 Included in total cellular subscribers
• 12 Not included in total cellular subscribers

Number of active subscribers used in ARPU and MOU calculations are as follows:

• mova and PHS:
  • 1Q data:
    {(Number of subscribers at March 31 + Number of subscribers at June 30) / 2} x 3 months
  • Annual Data and Forcasts:
    {(Number of subscribers at end of previous fiscal year + Number of subscribers at end of current fiscal year) / 2} x 12 months
• FOMA:
  • 1Q data:
    Sum of Number of active subscribers for each month from April to June
  • Annual data:
    Sum of Number of active subscribers for each month from April to March

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