Quarterly operating data are available.
4Q Data
[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites
(Consolidated basis)
| FY2003 | FY2004 | FY2005 | |||||||
| full year results [Ref.] |
full year results | full year forecasts [as of May 10, 2005] | |||||||
| 1Q (Apr- Jun, 2004) |
2Q (Jul- Sep, 2004) |
3Q (Oct- Dec, 2004) |
4Q (Jan- Mar, 2005) |
||||||
| Cellular | |||||||||
| Subscribers | 46,328 | 48,825 | 46,834 | 47,363 | 47,914 | 48,825 | 50,700 | ||
| FOMA | 3,045 | 11,501 | 4,583 | 6,488 | 8,499 | 11,501 | 24,100 | ||
| mova | 43,283 | 37,324 | 42,250 | 40,875 | 39,415 | 37,324 | 26,600 | ||
| DoPa Single Service | 401 | 544 | 426 | 476 | 516 | 544 | 730 | ||
| i-shot compatible | 24,272 | 25,411 | 25,681 | 26,359 | 26,306 | 25,411 | - | ||
| Market share |
56.6% | 56.1% | 56.3% | 56.2% | 56.1% | 56.1% | - | ||
| Net Increase from previous period |
2,180 | 2,497 | 505 | 529 | 552 | 911 | 1,875 | ||
| FOMA | 2,715 | 8,456 | 1,538 | 1,904 | 2,012 | 3,001 | 12,599 | ||
| Aggregate ARPU (FOMA + mova) |
7,890 | 7,200 | 7,400 | 7,340 | 7,170 | 6,920 | 6,770 | ||
| Voice ARPU |
5,920 | 5,330 | 5,450 | 5,440 | 5,350 | 5,090 | 4,990 | ||
| Packet ARPU | 1,970 | 1,870 | 1,950 | 1,900 | 1,820 | 1,830 | 1,780 | ||
| i-mode ARPU | 1,970 | 1,870 | 1,940 | 1,890 | 1,810 | 1,820 | 1,770 | ||
| ARPU generated purely from i-mode (FOMA + mova) |
2,240 | 2,060 | 2,170 | 2,100 | 2,000 | 2,000 | 1,930 | ||
| Aggregate ARPU (FOMA) | 10,280 | 9,650 | 10,240 | 9,890 | 9,650 | 9,280 | 8,550 | ||
| Voice ARPU |
6,900 | 6,380 | 6,580 | 6,610 | 6,460 | 6,110 | 5,700 | ||
| Packet ARPU | 3,380 | 3,270 | 3,660 | 3,280 | 3,190 | 3,170 | 2,850 | ||
| i-mode ARPU | 3,240 | 3,220 | 3,590 | 3,230 | 3,150 | 3,130 | 2,820 | ||
| ARPU generated purely from i-mode (FOMA) | 3,330 | 3,260 | 3,640 | 3,270 | 3,190 | 3,170 | 2,870 | ||
| Aggregate ARPU (mova) |
7,830 | 6,800 | 7,150 | 6,990 | 6,710 | 6,300 | 5,800 | ||
| Voice ARPU |
5,890 | 5,160 | 5,350 | 5,280 | 5,150 | 4,830 | 4,600 | ||
| i-mode ARPU | 1,940 | 1,640 | 1,800 | 1,710 | 1,560 | 1,470 | 1,200 | ||
| ARPU generated purely from i-mode (mova) |
2,200 | 1,850 | 2,020 | 1,920 | 1,760 | 1,660 | 1,360 | ||
| MOU (FOMA + mova) |
159 | 151 | 152 | 155 | 153 | 145 | - | ||
| MOU (FOMA) |
219 | 229 | 230 | 239 | 234 | 219 | - | ||
| MOU (mova) |
158 | 138 | 145 | 143 | 138 | 126 | - | ||
| Churn Rate |
1.21% | 1.01% | 1.06% | 1.08% | 0.95% | 0.96% | - | ||
| i-mode | |||||||||
| Subscribers | 41,077 | 44,021 | 41,723 | 42,362 | 43,027 | 44,021 | 46,200 | ||
| FOMA | 2,997 | 11,353 | 4,526 | 6,414 | 8,403 | 11,353 | - | ||
| i-αppli compatible |
23,416 | 29,989 | 25,009 | 26,731 | 28,130 | 29,989 | - | ||
| i-mode Subscription Rate |
88.7% | 90.2% | 89.1% | 89.4% | 89.8% | 90.2% | 91.1% | ||
| Net Increase from previous period | 3,319 | 2,944 | 646 | 638 | 666 | 994 | 2,179 | ||
| iMenu Sites (FOMA) | 3,930 | 4,780 | 4,181 | 4,444 | 4,622 | 4,780 | - | ||
| iMenu Sites (mova) | 4,144 | 4,573 | 4,245 | 4,381 | 4,482 | 4,573 | - | ||
| Access Percentage by Content Category | |||||||||
| Ringing tone / Screen | 35% | 30% | 32% | 31% | 30% | 28% | - | ||
| Game / Horoscope | 18% | 22% | 18% | 21% | 23% | 23% | - | ||
| Entertainment Information | 23% | 24% | 25% | 23% | 24% | 24% | - | ||
| Information | 13% | 12% | 13% | 14% | 12% | 11% | - | ||
| Database | 5% | 4% | 4% | 4% | 4% | 5% | - | ||
| Transaction | 6% | 8% | 8% | 7% | 7% | 9% | - | ||
| Independent Sites |
74,605 | 85,013 | 77,550 | 79,583 | 81,970 | 85,013 | - | ||
| Percentage of Packets Transmitted | |||||||||
| Web | 87% | 94% | 91% | 93% | 95% | 95% | - | ||
| 13% | 6% | 9% | 7% | 5% | 5% | - | |||
| PHS | |||||||||
| Subscribers | 1,592 | 1,314 | 1,537 | 1,460 | 1,392 | 1,314 | 800 | ||
| Market Share |
31.0% | 29.4% | 30.6% | 30.4% | 29.6% | 29.4% | - | ||
| Net Increase from previous period | -96 | -278 | -55 | -77 | -68 | -78 | -514 | ||
| ARPU |
3,430 | 3,360 | 3,330 | 3,370 | 3,370 | 3,350 | - | ||
| MOU |
100 | 82 | 85 | 82 | 81 | 79 | - | ||
| Data Transmission Rate (time) |
76.4% | 74.7% | 74.1% | 74.3% | 74.8% | 76.2% | - | ||
| Churn Rate | 3.49% | 3.23% | 3.38% | 3.23% | 3.08% | 3.22% | - | ||
| Others | |||||||||
| Prepaid Subscribers |
97 | 76 | 93 | 88 | 81 | 76 | - | ||
1 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
2 DoPa Single Service subscribers are included in the calculation.
3 Calculation does not include DoPa Single Service-related revenues and DoPa Single Service subscribers.
4 Inclusive of circuit-switched data communications
5 MOU (Minutes of Usage) : Average communication time per one month per one user
6 Sum of FOMA handsets and mova handsets
7 Data on independent sites are from OH!NEW? by Digital Street Inc.
8 Not inclusive of data communication time via @FreeD service
9 Percentage of data traffic to total outbound call time
10 Included in total cellular subscribers
DoPa single service subscribers and the revenues thereof are not included in the ARPU and MOU calculations.
Please refer to the [ARPU calculation methods] for an explanation of the methods used to calculate ARPU, and the number of active subscribers used in calculating ARPU, MOU and Churn Rate.
Recognition of international service-related revenues to ARPU
International service-related revenues have been included in the ARPU data calculation from the forecasts for the fiscal year ended Mar. 31, 2006, due to its growing contribution to total revenues.
- International service-related ARPU included in the ARPU forecasts for the fiscal year ended Mar. 31, 2006, are as below:
Aggregate ARPU (FOMA + mova): 40 yen Aggregate ARPU (FOMA): 60 yen Aggregate ARPU (mova): 30 yen - ARPU data for the terms prior to FY2005 do not include International service-related revenues. ARPU generated from International services, derived from the revenues thereof, for the relevant periods are as below:
| FY2003 | FY2004 | |||||
| full year results [Ref.] |
full year results | |||||
| 1Q (Apr-Jun, 2004) |
2Q (Jul-Sep, 2004) |
3Q (Oct-Dec, 2004) |
4Q (Jan-Mar, 2005) |
|||
| Aggregate ARPU (FOMA + mova) | 20 yen | 20 yen | 20 yen | 20 yen | 30 yen | 30 yen |
Changes concerning DoPa Single Service subscribers
Number of DoPa Single Service subscribers has been included in the number of mova subscribers starting with the results for the first six months of the fiscal year ended Mar. 31, 2005 in order to standardize the definition of subscribers used by all mobile operators in Japan.
- Market share, net increase from the previous period and churn rate data are all calculated inclusive of DoPa Single Service subscribers.
- ARPU and MOU data are calculated without including DoPa Single Service subscribers and DoPa Single Service-related revenues.
ARPU (Average monthly Revenue Per Unit)
ARPU (FOMA + mova) :
Aggregate ARPU (FOMA + mova) = Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)- Voice ARPU (FOMA + mova) :
Voice ARPU (FOMA + mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA + mova) - Packet ARPU (FOMA + mova) :
{Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) + i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) } / Number of active cellular phone subscribers (FOMA + mova) - i-mode ARPU (FOMA + mova)
1 :
i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA + mova) - ARPU generated purely from i-mode (FOMA + mova)
2:
i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA + mova)
- Voice ARPU (FOMA + mova) :
ARPU (FOMA) :
Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)- Voice ARPU (FOMA) :
Voice ARPU (FOMA) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA) - Packet ARPU (FOMA) :
Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA) - i-mode ARPU (FOMA)
1 :
i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA) - ARPU generated purely from i-mode (FOMA)
2 :
i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA)
- Voice ARPU (FOMA) :
ARPU (mova) :
Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)- Voice ARPU (mova) :
Voice ARPU (mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (mova) - i-mode ARPU (mova)
1 :
i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (mova) - ARPU generated purely from i-mode (mova)
2 :
i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (mova)
- Voice ARPU (mova) :
- ARPU (PHS) :
ARPU (PHS) : ARPU (PHS) Related Revenues (monthly charges, voice transmission charges) / Number of active PHS subscribers
1 The denominator used in calculating i-mode ARPU (FOMA + mova, FOMA, mova) is the aggregate number of cellular subscribers to each service (FOMA + mova, FOMA, mova, respectively), regardless of whether i-mode service is activated or not.
2 ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is calculated using only the number of active i-mode subscribers as a denominator.
Active subscribers calculation methods
Number of active subscribers used in ARPU / MOU / Churn Rate calculations are sum of Number of active subscribers for each month.
- Active subscribers = (Number of subscribers at the end of previous month + Number of subscribers at the end of current month) / 2
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