Quarterly operating data are available.

4Q Data

[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites

(Consolidated basis)

  FY2003 FY2004 FY2005
full year results
[Ref.]
full year results full year forecasts [as of May 10, 2005]
  1Q
(Apr-
Jun,
2004)
2Q
(Jul-
Sep,
2004)
3Q
(Oct-
Dec,
2004)
4Q
(Jan-
Mar,
2005)
Cellular
Subscribers 46,328 48,825 46,834 47,363 47,914 48,825 50,700
  FOMA 3,045 11,501 4,583 6,488 8,499 11,501 24,100
  mova 43,283 37,324 42,250 40,875 39,415 37,324 26,600
    DoPa Single Service 401 544 426 476 516 544 730
    i-shot compatible 24,272 25,411 25,681 26,359 26,306 25,411 -
Market sharenotice1notice2 56.6% 56.1% 56.3% 56.2% 56.1% 56.1% -
Net Increase from previous periodnotice2 2,180 2,497 505 529 552 911 1,875
  FOMA 2,715 8,456 1,538 1,904 2,012 3,001 12,599
Aggregate ARPU (FOMA + mova)notice3 7,890 7,200 7,400 7,340 7,170 6,920 6,770
  Voice ARPUnotice4 5,920 5,330 5,450 5,440 5,350 5,090 4,990
  Packet ARPU 1,970 1,870 1,950 1,900 1,820 1,830 1,780
    i-mode ARPU 1,970 1,870 1,940 1,890 1,810 1,820 1,770
ARPU generated purely from i-mode (FOMA + mova)notice3 2,240 2,060 2,170 2,100 2,000 2,000 1,930
Aggregate ARPU (FOMA) 10,280 9,650 10,240 9,890 9,650 9,280 8,550
  Voice ARPUnotice4 6,900 6,380 6,580 6,610 6,460 6,110 5,700
  Packet ARPU 3,380 3,270 3,660 3,280 3,190 3,170 2,850
    i-mode ARPU 3,240 3,220 3,590 3,230 3,150 3,130 2,820
ARPU generated purely from i-mode (FOMA) 3,330 3,260 3,640 3,270 3,190 3,170 2,870
Aggregate ARPU (mova)notice3 7,830 6,800 7,150 6,990 6,710 6,300 5,800
  Voice ARPUnotice4 5,890 5,160 5,350 5,280 5,150 4,830 4,600
  i-mode ARPU 1,940 1,640 1,800 1,710 1,560 1,470 1,200
ARPU generated purely from i-mode (mova)notice3 2,200 1,850 2,020 1,920 1,760 1,660 1,360
MOU (FOMA + mova)notice3notice5 159 151 152 155 153 145 -
MOU (FOMA)notice5 219 229 230 239 234 219 -
MOU (mova)notice3notice5 158 138 145 143 138 126 -
Churn Ratenotice2 1.21% 1.01% 1.06% 1.08% 0.95% 0.96% -
i-mode
Subscribers 41,077 44,021 41,723 42,362 43,027 44,021 46,200
  FOMA 2,997 11,353 4,526 6,414 8,403 11,353 -
  i-αppli compatiblenotice6 23,416 29,989 25,009 26,731 28,130 29,989 -
i-mode Subscription Ratenotice2 88.7% 90.2% 89.1% 89.4% 89.8% 90.2% 91.1%
Net Increase from previous period 3,319 2,944 646 638 666 994 2,179
iMenu Sites (FOMA) 3,930 4,780 4,181 4,444 4,622 4,780 -
iMenu Sites (mova) 4,144 4,573 4,245 4,381 4,482 4,573 -
Access Percentage by Content Category  
  Ringing tone / Screen 35% 30% 32% 31% 30% 28% -
  Game / Horoscope 18% 22% 18% 21% 23% 23% -
  Entertainment Information 23% 24% 25% 23% 24% 24% -
  Information 13% 12% 13% 14% 12% 11% -
  Database 5% 4% 4% 4% 4% 5% -
  Transaction 6% 8% 8% 7% 7% 9% -
Independent Sitesnotice7 74,605 85,013 77,550 79,583 81,970 85,013 -
Percentage of Packets Transmitted  
  Web 87% 94% 91% 93% 95% 95% -
  Mail 13% 6% 9% 7% 5% 5% -
PHS
Subscribers 1,592 1,314 1,537 1,460 1,392 1,314 800
Market Sharenotice1 31.0% 29.4% 30.6% 30.4% 29.6% 29.4% -
Net Increase from previous period -96 -278 -55 -77 -68 -78 -514
ARPUnotice4 3,430 3,360 3,330 3,370 3,370 3,350 -
MOUnotice5notice8 100 82 85 82 81 79 -
Data Transmission Rate (time)notice8notice9 76.4% 74.7% 74.1% 74.3% 74.8% 76.2% -
Churn Rate 3.49% 3.23% 3.38% 3.23% 3.08% 3.22% -
Others
Prepaid Subscribersnotice10 97 76 93 88 81 76 -
  • notice1 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
  • notice2 DoPa Single Service subscribers are included in the calculation.
  • notice3 Calculation does not include DoPa Single Service-related revenues and DoPa Single Service subscribers.
  • notice4 Inclusive of circuit-switched data communications
  • notice5 MOU (Minutes of Usage) : Average communication time per one month per one user
  • notice6 Sum of FOMA handsets and mova handsets
  • notice7 Data on independent sites are from OH!NEW? by Digital Street Inc.
  • notice8 Not inclusive of data communication time via @FreeD service
  • notice9 Percentage of data traffic to total outbound call time
  • notice10 Included in total cellular subscribers
  • noticeDoPa single service subscribers and the revenues thereof are not included in the ARPU and MOU calculations.
  • noticePlease refer to the [ARPU calculation methods] for an explanation of the methods used to calculate ARPU, and the number of active subscribers used in calculating ARPU, MOU and Churn Rate.

Recognition of international service-related revenues to ARPU

International service-related revenues have been included in the ARPU data calculation from the forecasts for the fiscal year ended Mar. 31, 2006, due to its growing contribution to total revenues.

  • International service-related ARPU included in the ARPU forecasts for the fiscal year ended Mar. 31, 2006, are as below:
    Aggregate ARPU (FOMA + mova): 40 yen Aggregate ARPU (FOMA): 60 yen Aggregate ARPU (mova): 30 yen
  • ARPU data for the terms prior to FY2005 do not include International service-related revenues. ARPU generated from International services, derived from the revenues thereof, for the relevant periods are as below:
  FY2003 FY2004
full year
results
[Ref.]
full year results
  1Q
(Apr-Jun,
2004)
2Q
(Jul-Sep,
2004)
3Q
(Oct-Dec,
2004)
4Q
(Jan-Mar,
2005)
Aggregate ARPU (FOMA + mova) 20 yen 20 yen 20 yen 20 yen 30 yen 30 yen

Changes concerning DoPa Single Service subscribers

Number of DoPa Single Service subscribers has been included in the number of mova subscribers starting with the results for the first six months of the fiscal year ended Mar. 31, 2005 in order to standardize the definition of subscribers used by all mobile operators in Japan.

  • Market share, net increase from the previous period and churn rate data are all calculated inclusive of DoPa Single Service subscribers.
  • ARPU and MOU data are calculated without including DoPa Single Service subscribers and DoPa Single Service-related revenues.

ARPU (Average monthly Revenue Per Unit)

  1. ARPU (FOMA + mova) :
    Aggregate ARPU (FOMA + mova) = Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)

    • Voice ARPU (FOMA + mova) :
      Voice ARPU (FOMA + mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
    • Packet ARPU (FOMA + mova) :
      {Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) + i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) } / Number of active cellular phone subscribers (FOMA + mova)
    • i-mode ARPU (FOMA + mova)notice1 :
      i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
    • ARPU generated purely from i-mode (FOMA + mova)notice2:
      i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA + mova)
  2. ARPU (FOMA) :
    Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)

    • Voice ARPU (FOMA) :
      Voice ARPU (FOMA) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA)
    • Packet ARPU (FOMA) :
      Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
    • i-mode ARPU (FOMA)notice1 :
      i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
    • ARPU generated purely from i-mode (FOMA)notice2 :
      i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA)
  3. ARPU (mova) :
    Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)

    • Voice ARPU (mova) :
      Voice ARPU (mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (mova)
    • i-mode ARPU (mova)notice1 :
      i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (mova)
    • ARPU generated purely from i-mode (mova)notice2 :
      i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (mova)
  4. ARPU (PHS) :
    ARPU (PHS) : ARPU (PHS) Related Revenues (monthly charges, voice transmission charges) / Number of active PHS subscribers
  • notice1 The denominator used in calculating i-mode ARPU (FOMA + mova, FOMA, mova) is the aggregate number of cellular subscribers to each service (FOMA + mova, FOMA, mova, respectively), regardless of whether i-mode service is activated or not.
  • notice2 ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is calculated using only the number of active i-mode subscribers as a denominator.

Active subscribers calculation methods

Number of active subscribers used in ARPU / MOU / Churn Rate calculations are sum of Number of active subscribers for each month.

  • Active subscribers = (Number of subscribers at the end of previous month + Number of subscribers at the end of current month) / 2

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