FY2004 (ended March 31, 2005) Quarterly Operating Data

[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites

(Consolidated basis)

			FY2004 1Q (Apr - Jun 2004)	[Ref.] FY2003 1Q (Apr - Jun 2003)	[Ref.] FY2003 (to Mar. 31, 2004) Full-year Result
Cellular
Subscribers			46,408	44,361	45,927
	FOMA		4,583	535	3,045
	i-shot compatible1		25,681	12,877	24,272
Market share2			56.1%	57.5%	56.3%
Net Increase from previous period			481	500	2,066
	FOMA		1,538	205	2,715
Aggregate ARPU (FOMA + mova)			7,400	8,060	7,890
	Voice ARPU3		5,450	6,150	5,920
	Packet ARPU		1,950	1,910	1,970
		i-mode ARPU	1,940	1,910	1,970
ARPU generated purely from i-mode (FOMA + mova)			2,170	2,200	2,240
Aggregate ARPU (FOMA)			10,240	9,610	10,280
	Voice ARPU3		6,580	6,360	6,900
	Packet ARPU		3,660	3,250	3,380
		i-mode ARPU	3,590	2,960	3,240
ARPU generated purely from i-mode (FOMA)			3,640	3,160	3,330
Aggregate ARPU (mova)			7,150	8,040	7,830
	Voice ARPU3		5,350	6,140	5,890
	i-mode ARPU		1,800	1,900	1,940
ARPU generated purely from i-mode (mova)			2,020	2,190	2,200
MOU (FOMA + mova)4			152	162	159
MOU (FOMA)4			230	171	219
MOU (mova)4			145	162	158
Churn Rate			1.07%	1.17%	1.21%
i-mode
Subscribers			41,723	38,648	41,077
	FOMA		4,526	507	2,997
	i-αppli compatible5		25,009	17,915	23,416
i-mode Subscription Rate			89.9%	87.1%	89.4%
Net Increase from previous period			646	890	3,319
iMenu Sites			4,245	3,594	4,144
	i-αppli		972	659	927
Access Percentage by Content Category
	Ringing tone / Screen		32%	35%	35%
	Game / Horoscope		18%	18%	18%
	Entertainment Information		25%	23%	23%
	Information		13%	14%	13%
	Database		4%	5%	5%
	Transaction		8%	5%	6%
Independent Sites			77,550	66,411	74,605
Percentage of Packets Transmitted
	Web		91%	86%	87%
	Mail		9%	14%	13%
PHS
Subscribers			1,537	1,709	1,592
Market Share2			30.6%	31.4%	31.0%
Net Increase from previous period			-55	21	-96
ARPU3			3,330	3,450	3,430
MOU46			85	110	100
Data Transmission Rate (time)67			74.1%	78.1%	76.4%
Churn Rate			3.38%	3.78%	3.49%
Others
Prepaid Subscribers8			93	119	97
DoPa Single Service Subscribers9			426	312	401

• 1 Calculation does not include FOMA
• 2 Source: Telecommunications Carriers Association
• 3 Inclusive of circuit switched data communications
• 4 MOU (Minutes of Usage) : Average communication time per one month per one user
• 5 Inclusive of FOMA handsets
• 6 Not inclusive of data communication time via @FreeD service
• 7 Percentage of data traffic to total outbound call time
• 8 Included in total cellular subscribers
• 9 Not included in total cellular subscribers

1. Aggregate ARPU (FOMA + mova) :
   Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)

   • Voice ARPU (FOMA + mova) :
     Voice ARPU (FOMA + mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
   • Packet ARPU (FOMA + mova) :
     {Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) + i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) } / Number of active cellular phone subscribers (FOMA + mova)
   • i-mode ARPU (FOMA + mova)1 :
     i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
   • ARPU generated purely from i-mode (FOMA + mova)2:
     i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA + mova)

2. Aggregate ARPU (FOMA) :
   Voice ARPU (FOMA) + Packet ARPU (FOMA)

   • Voice ARPU (FOMA) :
     Voice ARPU (FOMA) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA)
   • Packet ARPU (FOMA) :
     Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
   • i-mode ARPU (FOMA)1 :
     i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
   • ARPU generated purely from i-mode (FOMA)2 :
     i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA)

3. Aggregate ARPU (mova) :
   Voice ARPU (mova) + i-mode ARPU (mova)

   • Voice ARPU (mova) :
     Voice ARPU (mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (mova)
   • i-mode ARPU (mova)1 :
     i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (mova)
   • ARPU generated purely from i-mode (mova)2 :
     i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (mova)
4. ARPU (PHS) :
   ARPU (PHS) Related Revenues (monthly charges, voice transmission charges) / Number of active PHS subscribers

Number of active subscribers used in ARPU / MOU / Churn Rate calculations are as follows:

• 1Q Results :
  Sum of Number of subscribers for each month from April to June
• FY Results :
  Sum of Number of subscribers for each month from April to March

Calculation methods for Number of active subscribers used in ARPU1, MOU2 and Churn Rate3 were changed to make the subscriber figures more precise.In accordance with this change, 1Q results of 2003 (described in Appendix 1) are retroactively restated based on the new calculation method above.

• [Previous calculation method]
  1Q Results : {(Number of subscribers at the end of March + Number of subscribers at the end of June) / 2} x 3 months

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