Quarterly operating data are available.
4Q Data
[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites
(Consolidated basis)
| FY2004 | FY2005 | FY2006 | |||||||
| full year results [Ref.] |
full year results | full year forecasts [as of Apr 28, 2006] |
|||||||
| 1Q (Apr- Jun, 2005) |
2Q (Jul- Sep, 2005) |
3Q (Oct- Dec, 2005) |
4Q (Jan- Mar, 2006) |
||||||
| Cellular | |||||||||
| Subscribers | 48,825 | 51,144 | 49,430 | 49,904 | 50,366 | 51,144 | 52,900 | ||
| FOMA | 11,501 | 23,463 | 13,710 | 16,770 | 20,129 | 23,463 | 35,000 | ||
| mova | 37,324 | 27,680 | 35,719 | 33,134 | 30,237 | 27,680 | 17,900 | ||
| Market share |
56.1% | 55.7% | 56.1% | 56.0% | 55.9% | 55.7% | - | ||
| Net Increase from previous period |
2,497 | 2,319 | 605 | 475 | 462 | 778 | 1,756 | ||
| FOMA |
8,456 | 11,963 | 2,210 | 3,060 | 3,359 | 3,335 | 11,537 | ||
| mova |
-5,959 | -9,644 | -1,605 | -2,585 | -2,897 | -2,557 | -9,780 | ||
| Aggregate ARPU (FOMA + mova) |
7,200 | 6,910 | 6,940 | 7,050 | 6,920 | 6,720 | 6,690 | ||
| Voice ARPU |
5,330 | 5,030 | 5,120 | 5,170 | 5,040 | 4,780 | 4,760 | ||
| Packet ARPU | 1,870 | 1,880 | 1,820 | 1,880 | 1,880 | 1,940 | 1,930 | ||
| i-mode ARPU | 1,870 | 1,870 | 1,810 | 1,870 | 1,860 | 1,920 | 1,910 | ||
| ARPU generated purely from i-mode (FOMA + mova) |
2,060 | 2,040 | 1,990 | 2,050 | 2,030 | 2,090 | 2,070 | ||
| Aggregate ARPU (FOMA) |
9,650 | 8,700 | 9,090 | 9,050 | 8,650 | 8,260 | 7,790 | ||
| Voice ARPU |
6,380 | 5,680 | 5,990 | 5,970 | 5,660 | 5,330 | 5,090 | ||
| Packet ARPU | 3,270 | 3,020 | 3,100 | 3,080 | 2,990 | 2,930 | 2,700 | ||
| i-mode ARPU | 3,220 | 2,980 | 3,070 | 3,050 | 2,960 | 2,910 | 2,660 | ||
| ARPU generated purely from i-mode (FOMA) |
3,260 | 3,040 | 3,110 | 3,100 | 3,020 | 2,970 | 2,740 | ||
| Aggregate ARPU (mova) |
6,800 | 5,970 | 6,190 | 6,140 | 5,910 | 5,540 | 5,240 | ||
| Voice ARPU |
5,160 | 4,680 | 4,820 | 4,810 | 4,680 | 4,370 | 4,320 | ||
| i-mode ARPU | 1,640 | 1,290 | 1,370 | 1,330 | 1,230 | 1,170 | 920 | ||
| ARPU generated purely from i-mode (mova) |
1,850 | 1,460 | 1,550 | 1,510 | 1,400 | 1,340 | 1,080 | ||
| MOU (FOMA + mova) |
151 | 149 | 149 | 152 | 151 | 146 | - | ||
| MOU (FOMA) |
229 | 202 | 214 | 211 | 201 | 188 | - | ||
| MOU (mova) |
138 | 122 | 126 | 125 | 122 | 113 | - | ||
| Churn Rate |
1.01% | 0.77% | 0.80% | 0.81% | 0.72% | 0.75% | - | ||
| i-mode | |||||||||
| Subscribers | 44,021 | 46,360 | 44,659 | 45,139 | 45,616 | 46,360 | 47,900 | ||
| FOMA | 11,353 | 22,914 | 13,514 | 16,464 | 19,715 | 22,914 | - | ||
| i-αppli compatible |
29,989 | 34,900 | 31,330 | 32,799 | 34,346 | 34,900 | - | ||
| i-mode Subscription Rate |
90.2% | 90.6% | 90.3% | 90.5% | 90.6% | 90.6% | 90.5% | ||
| Net Increase from previous period | 2,944 | 2,339 | 638 | 481 | 477 | 744 | 1,540 | ||
| iMenu Sites (FOMA) |
4,830 | 6,028 | 5,082 | 5,316 | 5,844 | 6,028 | - | ||
| iMenu Sites (mova) |
4,594 | 5,043 | 4,681 | 4,799 | 4,995 | 5,043 | - | ||
| Access Percentage by Content Category | |||||||||
| Ringing tone / Screen | 30% | 21% | 24% | 23% | 20% | 18% | - | ||
| Game / Horoscope | 22% | 24% | 22% | 21% | 25% | 26% | - | ||
| Entertainment Information | 24% | 27% | 27% | 27% | 27% | 28% | - | ||
| Information | 12% | 12% | 12% | 14% | 12% | 9% | - | ||
| Database | 4% | 5% | 5% | 5% | 5% | 6% | - | ||
| Transaction | 8% | 11% | 10% | 10% | 11% | 13% | - | ||
| Independent Sites |
85,013 | 93,507 | 87,372 | 89,367 | 91,137 | 93,507 | - | ||
| Percentage of Packets Transmitted | |||||||||
| Web | 94% | 96% | 96% | 96% | 97% | 97% | - | ||
| 6% | 4% | 4% | 4% | 3% | 3% | - | |||
| PHS | |||||||||
| Subscribers | 1,314 | 771 | 1,150 | 987 | 882 | 771 | 320 | ||
| Market Share |
29.4% | 16.4% | 25.7% | 22.0% | 19.3% | 16.4% | - | ||
| Net Increase from previous period | -278 | -543 | -164 | -163 | -105 | -111 | -451 | ||
| ARPU |
3,360 | 3,280 | 3,320 | 3,290 | 3,270 | 3,230 | - | ||
| MOU |
82 | 72 | 74 | 71 | 70 | 68 | - | ||
| Data transmission rate (time) |
74.7% | 76.2% | 75.8% | 75.9% | 76.5% | 77.2% | - | ||
| Churn Rate | 3.23% | 4.64% | 4.83% | 5.20% | 3.82% | 4.54% | - | ||
| Others | |||||||||
| Prepaid Subscribers |
76 | 53 | 68 | 61 | 57 | 53 | - | ||
| Communication Module Services Subscribers |
544 | 665 | 582 | 609 | 634 | 665 | 990 | ||
| FOMA Ubiquitous plan |
- | 1 | - | - | - | 1 | - | ||
| DoPa Single Service |
544 | 665 | 582 | 609 | 634 | 665 | - | ||
1 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
2 Data are calculated including Communication Module Service subscribers.
3 Data are calculated excluding Communication Module Services-related revenues and Communication Module Services subscribers.
4 Inclusive of circuit-switched data communications
5 MOU (Minutes of Usage) : Average communication time per one month per one user
6 Sum of FOMA handsets and mova handsets
7 The number of subscribers since the fourth quarter results of Fiscal 2005 has been revised due to the change of calculation method.
8 The number of i-menu Sites charged per view are added to the existing number of i-menu Sites charged with fixed monthly fee.
9 Data on independent sites are from OH!NEW? by Digital Street Inc.
10 Not inclusive of data communication time via @FreeD service
11 Percentage of data traffic to total outbound call time
12 Included in total cellular subscribers
13 Included in FOMA subscribers
14 Included in mova subscribers
Communication Module service subscribers and the revenues thereof are not included in the ARPU and MOU calculations.
Please refer to the [ARPU calculation methods] for an explanation of the methods used to calculate ARPU, and the number of active subscribers used in calculating ARPU, MOU and Churn Rate.
Recognition of international service-related revenues to ARPU
International service-related revenues have been included in the ARPU data calculation from the fiscal year ended Mar. 31, 2006, due to its growing contribution to total revenues.
International service-related ARPU included in the ARPU results for FY2005 and forecasts for FY2006, are as below:
| FY2005 full year results |
FY2006 full year forecasts |
|||||
| 1Q (Apr-Jun, 2005) |
2Q (Jul-Sep, 2005) |
3Q (Oct-Dec, 2005) |
4Q (Jan-Mar, 2006) |
|||
| Aggregate ARPU (FOMA + mova) | 40 yen | 30 yen | 40 yen | 40 yen | 40 yen | 60 yen |
| Aggregate ARPU (FOMA) | 70 yen | 60 yen | 70 yen | 70 yen | 70 yen | 80 yen |
| Aggregate ARPU (mova) | 30 yen | 20 yen | 30 yen | 30 yen | 20 yen | 40 yen |
ARPU data for the terms prior to FY2005 do not include International service-related revenues. ARPU generated from International services, derived from the revenues thereof, for the relevant periods are as below:
| FY2004 (Ended Mar.31, 2005) Full-year result |
|
| Aggregate ARPU (FOMA + mova) | 20 yen |
ARPU (Average monthly Revenue Per Unit)
ARPU (FOMA + mova) :
Aggregate ARPU (FOMA + mova) = Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)- Voice ARPU (FOMA + mova) :
Voice ARPU (FOMA + mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA + mova) - Packet ARPU (FOMA + mova) :
{Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) + i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) } / Number of active cellular phone subscribers (FOMA + mova) - i-mode ARPU (FOMA + mova)
1 :
i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA + mova) - ARPU generated purely from i-mode (FOMA + mova)
2:
i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA + mova)
- Voice ARPU (FOMA + mova) :
ARPU (FOMA) :
Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)- Voice ARPU (FOMA) :
Voice ARPU (FOMA) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA) - Packet ARPU (FOMA) :
Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA) - i-mode ARPU (FOMA)
1 :
i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA) - ARPU generated purely from i-mode (FOMA)
2 :
i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA)
- Voice ARPU (FOMA) :
ARPU (mova) :
Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)- Voice ARPU (mova) :
Voice ARPU (mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (mova) - i-mode ARPU (mova)
1 :
i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (mova) - ARPU generated purely from i-mode (mova)
2 :
i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (mova)
- Voice ARPU (mova) :
- ARPU (PHS) :
ARPU (PHS) : ARPU (PHS) Related Revenues (monthly charges, voice transmission charges) / Number of active PHS subscribers
1 The denominator used in calculating i-mode ARPU (FOMA + mova, FOMA, mova) is the aggregate number of cellular subscribers to each service (FOMA + mova, FOMA, mova, respectively), regardless of whether i-mode service is activated or not.
2 ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is calculated using only the number of active i-mode subscribers as a denominator.
Active subscribers calculation methods
Number of active subscribers used in ARPU / MOU / Churn Rate calculations are sum of Number of active subscribers for each month.
- Active subscribers = (Number of subscribers at the end of previous month + Number of subscribers at the end of current month) / 2
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