Quarterly operating data are available.

4Q Data

[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites

(Consolidated basis)

  FY2004 FY2005 FY2006
full year results
[Ref.]
full year results full year forecasts
[as of Apr 28, 2006]
  1Q
(Apr-
Jun,
2005)
2Q
(Jul-
Sep,
2005)
3Q
(Oct-
Dec,
2005)
4Q
(Jan-
Mar,
2006)
Cellular
Subscribers 48,825 51,144 49,430 49,904 50,366 51,144 52,900
  FOMA 11,501 23,463 13,710 16,770 20,129 23,463 35,000
  mova 37,324 27,680 35,719 33,134 30,237 27,680 17,900
Market sharenotice1notice2 56.1% 55.7% 56.1% 56.0% 55.9% 55.7% -
Net Increase from previous periodnotice2 2,497 2,319 605 475 462 778 1,756
  FOMAnotice2 8,456 11,963 2,210 3,060 3,359 3,335 11,537
  movanotice2 -5,959 -9,644 -1,605 -2,585 -2,897 -2,557 -9,780
Aggregate ARPU (FOMA + mova) notice3 7,200 6,910 6,940 7,050 6,920 6,720 6,690
  Voice ARPUnotice4 5,330 5,030 5,120 5,170 5,040 4,780 4,760
  Packet ARPU 1,870 1,880 1,820 1,880 1,880 1,940 1,930
    i-mode ARPU 1,870 1,870 1,810 1,870 1,860 1,920 1,910
ARPU generated purely from i-mode (FOMA + mova)notice3 2,060 2,040 1,990 2,050 2,030 2,090 2,070
Aggregate ARPU (FOMA)notice3 9,650 8,700 9,090 9,050 8,650 8,260 7,790
  Voice ARPUnotice4 6,380 5,680 5,990 5,970 5,660 5,330 5,090
  Packet ARPU 3,270 3,020 3,100 3,080 2,990 2,930 2,700
    i-mode ARPU 3,220 2,980 3,070 3,050 2,960 2,910 2,660
ARPU generated purely from i-mode (FOMA)notice3 3,260 3,040 3,110 3,100 3,020 2,970 2,740
Aggregate ARPU (mova)notice3 6,800 5,970 6,190 6,140 5,910 5,540 5,240
  Voice ARPUnotice4 5,160 4,680 4,820 4,810 4,680 4,370 4,320
  i-mode ARPU 1,640 1,290 1,370 1,330 1,230 1,170 920
ARPU generated purely from i-mode (mova)notice3 1,850 1,460 1,550 1,510 1,400 1,340 1,080
MOU (FOMA + mova)notice3notice5 151 149 149 152 151 146 -
MOU (FOMA)notice3notice5 229 202 214 211 201 188 -
MOU (mova)notice3notice5 138 122 126 125 122 113 -
Churn Ratenotice2 1.01% 0.77% 0.80% 0.81% 0.72% 0.75% -
i-mode
Subscribers 44,021 46,360 44,659 45,139 45,616 46,360 47,900
  FOMA 11,353 22,914 13,514 16,464 19,715 22,914 -
  i-αppli compatiblenotice6notice7 29,989 34,900 31,330 32,799 34,346 34,900 -
i-mode Subscription Ratenotice2 90.2% 90.6% 90.3% 90.5% 90.6% 90.6% 90.5%
Net Increase from previous period 2,944 2,339 638 481 477 744 1,540
iMenu Sites (FOMA)notice8 4,830 6,028 5,082 5,316 5,844 6,028 -
iMenu Sites (mova)notice8 4,594 5,043 4,681 4,799 4,995 5,043 -
Access Percentage by Content Category  
  Ringing tone / Screen 30% 21% 24% 23% 20% 18% -
  Game / Horoscope 22% 24% 22% 21% 25% 26% -
  Entertainment Information 24% 27% 27% 27% 27% 28% -
  Information 12% 12% 12% 14% 12% 9% -
  Database 4% 5% 5% 5% 5% 6% -
  Transaction 8% 11% 10% 10% 11% 13% -
Independent Sitesnotice9 85,013 93,507 87,372 89,367 91,137 93,507 -
Percentage of Packets Transmitted  
  Web 94% 96% 96% 96% 97% 97% -
  Mail 6% 4% 4% 4% 3% 3% -
PHS
Subscribers 1,314 771 1,150 987 882 771 320
Market Sharenotice1 29.4% 16.4% 25.7% 22.0% 19.3% 16.4% -
Net Increase from previous period -278 -543 -164 -163 -105 -111 -451
ARPUnotice4 3,360 3,280 3,320 3,290 3,270 3,230 -
MOUnotice5notice10 82 72 74 71 70 68 -
Data transmission rate (time)notice10notice11 74.7% 76.2% 75.8% 75.9% 76.5% 77.2% -
Churn Rate 3.23% 4.64% 4.83% 5.20% 3.82% 4.54% -
Others
Prepaid Subscribersnotice12 76 53 68 61 57 53 -
Communication Module Services Subscribersnotice12 544 665 582 609 634 665 990
  FOMA Ubiquitous plannotice13 - 1 - - - 1 -
  DoPa Single Servicenotice14 544 665 582 609 634 665 -
  • notice1 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
  • notice2 Data are calculated including Communication Module Service subscribers.
  • notice3 Data are calculated excluding Communication Module Services-related revenues and Communication Module Services subscribers.
  • notice4 Inclusive of circuit-switched data communications
  • notice5 MOU (Minutes of Usage) : Average communication time per one month per one user
  • notice6 Sum of FOMA handsets and mova handsets
  • notice7 The number of subscribers since the fourth quarter results of Fiscal 2005 has been revised due to the change of calculation method.
  • notice8 The number of i-menu Sites charged per view are added to the existing number of i-menu Sites charged with fixed monthly fee.
  • notice9 Data on independent sites are from OH!NEW? by Digital Street Inc.
  • notice10 Not inclusive of data communication time via @FreeD service
  • notice11 Percentage of data traffic to total outbound call time
  • notice12 Included in total cellular subscribers
  • notice13 Included in FOMA subscribers
  • notice14 Included in mova subscribers
  • noticeCommunication Module service subscribers and the revenues thereof are not included in the ARPU and MOU calculations.
  • noticePlease refer to the [ARPU calculation methods] for an explanation of the methods used to calculate ARPU, and the number of active subscribers used in calculating ARPU, MOU and Churn Rate.

Recognition of international service-related revenues to ARPU

International service-related revenues have been included in the ARPU data calculation from the fiscal year ended Mar. 31, 2006, due to its growing contribution to total revenues.

International service-related ARPU included in the ARPU results for FY2005 and forecasts for FY2006, are as below:

  FY2005
full year results
FY2006
full year forecasts
  1Q
(Apr-Jun,
2005)
2Q
(Jul-Sep,
2005)
3Q
(Oct-Dec,
2005)
4Q
(Jan-Mar,
2006)
Aggregate ARPU (FOMA + mova) 40 yen 30 yen 40 yen 40 yen 40 yen 60 yen
Aggregate ARPU (FOMA) 70 yen 60 yen 70 yen 70 yen 70 yen 80 yen
Aggregate ARPU (mova) 30 yen 20 yen 30 yen 30 yen 20 yen 40 yen

ARPU data for the terms prior to FY2005 do not include International service-related revenues. ARPU generated from International services, derived from the revenues thereof, for the relevant periods are as below:

  FY2004
(Ended Mar.31,
2005)
Full-year result
Aggregate ARPU (FOMA + mova) 20 yen

ARPU (Average monthly Revenue Per Unit)

  1. ARPU (FOMA + mova) :
    Aggregate ARPU (FOMA + mova) = Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)

    • Voice ARPU (FOMA + mova) :
      Voice ARPU (FOMA + mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
    • Packet ARPU (FOMA + mova) :
      {Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) + i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) } / Number of active cellular phone subscribers (FOMA + mova)
    • i-mode ARPU (FOMA + mova)notice1 :
      i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
    • ARPU generated purely from i-mode (FOMA + mova)notice2:
      i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA + mova)
  2. ARPU (FOMA) :
    Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)

    • Voice ARPU (FOMA) :
      Voice ARPU (FOMA) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA)
    • Packet ARPU (FOMA) :
      Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
    • i-mode ARPU (FOMA)notice1 :
      i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
    • ARPU generated purely from i-mode (FOMA)notice2 :
      i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA)
  3. ARPU (mova) :
    Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)

    • Voice ARPU (mova) :
      Voice ARPU (mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (mova)
    • i-mode ARPU (mova)notice1 :
      i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (mova)
    • ARPU generated purely from i-mode (mova)notice2 :
      i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (mova)
  4. ARPU (PHS) :
    ARPU (PHS) : ARPU (PHS) Related Revenues (monthly charges, voice transmission charges) / Number of active PHS subscribers
  • notice1 The denominator used in calculating i-mode ARPU (FOMA + mova, FOMA, mova) is the aggregate number of cellular subscribers to each service (FOMA + mova, FOMA, mova, respectively), regardless of whether i-mode service is activated or not.
  • notice2 ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is calculated using only the number of active i-mode subscribers as a denominator.

Active subscribers calculation methods

Number of active subscribers used in ARPU / MOU / Churn Rate calculations are sum of Number of active subscribers for each month.

  • Active subscribers = (Number of subscribers at the end of previous month + Number of subscribers at the end of current month) / 2

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