Quarterly operating data are available.

1Q Data

[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites

(Consolidated basis)

  FY2004 FY2005
full year results [Ref.] 1Q
(Apr-Jun,
2005)		 full year
forecasts
[as of May
10, 2005]
  1Q
(Apr-Jun,
2004)
[Ref.]
Cellular
Subscribers 48,825 46,834 49,430 50,700
  FOMA 11,501 4,583 13,710 24,100
  mova 37,324 42,250 35,719 26,600
    DoPa Single Service 544 426 582 730
Market sharenotice1notice2 56.1% 56.3% 56.1% -
Net Increase from previous periodnotice2 2,497 505 605 1,875
  FOMA 8,456 1,538 2,210 12,599
Aggregate ARPU (FOMA + mova)notice3 7,200 7,400 6,940 6,770
  Voice ARPUnotice4 5,330 5,450 5,120 4,990
  Packet ARPU 1,870 1,950 1,820 1,780
    i-mode ARPU 1,870 1,940 1,810 1,770
ARPU generated purely from i-mode (FOMA + mova)notice3 2,060 2,170 1,990 1,930
Aggregate ARPU (FOMA) 9,650 10,240 9,090 8,550
  Voice ARPUnotice4 6,380 6,580 5,990 5,700
  Packet ARPU 3,270 3,660 3,100 2,850
    i-mode ARPU 3,220 3,590 3,070 2,820
ARPU generated purely from i-mode (FOMA) 3,260 3,640 3,110 2,870
Aggregate ARPU (mova)notice3 6,800 7,150 6,190 5,800
  Voice ARPUnotice4 5,160 5,350 4,820 4,600
  i-mode ARPU 1,640 1,800 1,370 1,200
ARPU generated purely from i-mode (mova)notice3 1,850 2,020 1,550 1,360
MOU (FOMA + mova)notice3notice5 151 152 149 -
MOU (FOMA)notice5 229 230 214 -
MOU (mova)notice3notice5 138 145 126 -
Churn Ratenotice2 1.01% 1.06% 0.80% -
i-mode
Subscribers 44,021 41,723 44,659 46,200
  FOMA 11,353 4,526 13,514 -
  i-αppli compatiblenotice6 29,989 25,009 31,330 -
i-mode Subscription Ratenotice2 90.2% 89.1% 90.3% 91.1%
Net Increase from previous period 2,944 646 638 2,179
iMenu Sites (FOMA) 4,780 4,181 4,933 -
iMenu Sites (mova) 4,573 4,245 4,635 -
Access Percentage by Content Category  
  Ringing tone / Screen 30% 32% 24% -
  Game / Horoscope 22% 18% 22% -
  Entertainment Information 24% 25% 27% -
  Information 12% 13% 12% -
  Database 4% 4% 5% -
  Transaction 8% 8% 10% -
Independent Sitesnotice7 85,013 77,550 87,372 -
Percentage of Packets Transmitted  
  Web 94% 91% 96% -
  Mail 6% 9% 4% -
PHS
Subscribers 1,314 1,537 1,150 800
Market Sharenotice1 29.4% 30.6% 25.7% -
Net Increase from previous period -278 -55 -164 -514
ARPUnotice4 3,360 3,330 3,320 -
MOUnotice5notice8 82 85 74 -
Data Transmission Rate (time)notice8notice9 74.7% 74.1% 75.8% -
Churn Rate 3.23% 3.38% 4.83% -
Others
Prepaid Subscribersnotice10 76 93 68 -
  • notice1 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
  • notice2 DoPa Single Service subscribers are included in the calculation.
  • notice3 Calculation does not include DoPa Single Service-related revenues and DoPa Single Service subscribers.
  • notice4 Inclusive of circuit-switched data communications
  • notice5 MOU (Minutes of Usage) : Average communication time per one month per one user
  • notice6 Sum of FOMA handsets and mova handsets
  • notice7 Data on independent sites are from OH!NEW? by Digital Street Inc.
  • notice8 Not inclusive of data communication time via @FreeD service
  • notice9 Percentage of data traffic to total outbound call time
  • notice10 Included in total cellular subscribers
  • noticeDoPa single service subscribers and the revenues thereof are not included in the ARPU and MOU calculations.
  • noticePlease refer to the [ARPU calculation methods] for an explanation of the methods used to calculate ARPU, and the number of active subscribers used in calculating ARPU, MOU and Churn Rate.

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Recognition of international service-related revenues to ARPU

International service-related revenues have been included in the ARPU data calculation from the fiscal year ended Mar. 31, 2006, due to its growing contribution to total revenues.

International service-related ARPU included in the full-year forecasts and the first quarter results of the fiscal year ended Mar. 31, 2006 are as below:

  FY2005 First Quarter
(Apr.-Jun.2005)
Results		 FY2005
(Ending Mar. 31, 2006)
Full-year forecast
Aggregate ARPU (FOMA + mova) 30 yen 40 yen
Aggregate ARPU (FOMA) 60 yen 60 yen
Aggregate ARPU (mova) 20 yen 30 yen

ARPU data for the terms prior to FY2005 do not include International service-related revenues. ARPU generated from International services, derived from the revenues thereof, for the relevant periods are as below:

  FY2004 (Ended Mar. 31, 2005) Full-year result
  First Quarter
(Apr-Jun) Result
Aggregate ARPU (FOMA + mova) 20 yen 20 yen

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Changes concerning DoPa Single Service subscribers

Number of DoPa Single Service subscribers has been included in the number of mova subscribers starting with the results for the first six months of the fiscal year ended Mar. 31, 2005 in order to standardize the definition of subscribers used by all mobile operators in Japan.

  • Market share, net increase from the previous period and churn rate data are all calculated inclusive of DoPa Single Service subscribers.
  • ARPU and MOU data are calculated without including DoPa Single Service subscribers and DoPa Single Service-related revenues.

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ARPU calculation methods

ARPU (Average monthly Revenue Per Unit)

  1. ARPU (FOMA + mova) :
    Aggregate ARPU (FOMA + mova) = Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)

    • Voice ARPU (FOMA + mova) :
      Voice ARPU (FOMA + mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
    • Packet ARPU (FOMA + mova) :
      {Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) + i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) } / Number of active cellular phone subscribers (FOMA + mova)
    • i-mode ARPU (FOMA + mova)notice1 :
      i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
    • ARPU generated purely from i-mode (FOMA + mova)notice2:
      i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA + mova)

  2. ARPU (FOMA) :
    Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)

    • Voice ARPU (FOMA) :
      Voice ARPU (FOMA) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA)
    • Packet ARPU (FOMA) :
      Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
    • i-mode ARPU (FOMA)notice1 :
      i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
    • ARPU generated purely from i-mode (FOMA)notice2 :
      i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA)

  3. ARPU (mova) :
    Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)

    • Voice ARPU (mova) :
      Voice ARPU (mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (mova)
    • i-mode ARPU (mova)notice1 :
      i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (mova)
    • ARPU generated purely from i-mode (mova)notice2 :
      i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (mova)
  4. ARPU (PHS) :
    ARPU (PHS) : ARPU (PHS) Related Revenues (monthly charges, voice transmission charges) / Number of active PHS subscribers
  • notice1 The denominator used in calculating i-mode ARPU (FOMA + mova, FOMA, mova) is the aggregate number of cellular subscribers to each service (FOMA + mova, FOMA, mova, respectively), regardless of whether i-mode service is activated or not.
  • notice2 ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is calculated using only the number of active i-mode subscribers as a denominator.

Active subscribers calculation methods

Number of active subscribers used in ARPU / MOU / Churn Rate calculations are sum of Number of active subscribers for each month.

  • Active subscribers = (Number of subscribers at the end of previous month + Number of subscribers at the end of current month) / 2

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