Quarterly operating data are available.

4Q Data

[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites

(Consolidated basis)

  FY2005 FY2006 FY2007
full year results
[Ref.]
full year results full year forecasts
[as of Apr. 27, 2007]
  1Q
(Apr.-
Jun.
2006)
2Q
(Jul.-
Sep.
2006)
3Q
(Oct.-
Dec.
2006)
4Q
(Jan.-
Mar.
2007)
Cellular
Subscribers 51,144 52,621 51,672 52,103 52,214 52,621 53,890
  FOMA 23,463 35,529 26,217 29,098 32,114 35,529 44,420
  mova 27,680 17,092 25,456 23,004 20,100 17,092 9,470
Market sharenotice1notice2 55.7% 54.4% 55.6% 55.5% 55.0% 54.4% -
Net Increase from previous periodnotice2 2,319 1,477 529 431 111 407 1,269
  FOMAnotice2 11,963 12,066 2,753 2,882 3,015 3,416 8,891
  movanotice2 -9,644 -10,589 -2,225 -2,451 -2,904 -3,009 -7,622
Aggregate ARPU (FOMA + mova) notice3 6,910 6,700 6,900 6,720 6,670 6,530 6,480
  Voice ARPUnotice4 5,030 4,690 4,930 4,740 4,660 4,450 4,330
  Packet ARPU 1,880 2,010 1,970 1,980 2,010 2,080 2,150
    i-mode ARPU 1,870 1,990 1,950 1,960 1,990 2,060 2,130
ARPU generated purely from i-mode (FOMA + mova)notice3 2,040 2,160 2,120 2,140 2,160 2,240 2,310
Aggregate ARPU (FOMA)notice3 8,700 7,860 8,300 7,970 7,780 7,500 7,150
  Voice ARPUnotice4 5,680 5,070 5,420 5,180 5,030 4,770 4,540
  Packet ARPU 3,020 2,790 2,880 2,790 2,750 2,730 2,610
    i-mode ARPU 2,980 2,750 2,840 2,760 2,720 2,700 2,570
ARPU generated purely from i-mode (FOMA)notice3 3,040 2,830 2,910 2,840 2,800 2,790 2,680
Aggregate ARPU (mova)notice3 5,970 5,180 5,540 5,240 5,070 4,720 4,370
  Voice ARPUnotice4 4,680 4,190 4,460 4,220 4,130 3,860 3,650
  i-mode ARPU 1,290 990 1,080 1,020 940 860 720
ARPU generated purely from i-mode (mova)notice3 1,460 1,160 1,260 1,190 1,110 1,040 890
MOU (FOMA + mova)notice3notice5 149 144 145 146 146 139 -
MOU (FOMA)notice3notice5 202 175 181 180 175 164 -
MOU (mova)notice3notice5 122 104 110 106 103 92 -
Churn Ratenotice2 0.77% 0.78% 0.64% 0.60% 0.93% 0.97% -
i-mode
Subscribers 46,360 47,574 46,823 47,186 47,208 47,574 48,590
  FOMA 22,914 34,052 25,511 28,199 30,929 34,052 -
  i-αppli compatiblenotice6notice7 34,900 38,800 36,000 37,000 37,700 38,800 -
i-mode Subscription Ratenotice2 90.6% 90.4% 90.6% 90.6% 90.4% 90.4% 90.2%
Net Increase from previous period 2,339 1,214 463 364 21 366 1,016
iMenu Sites (FOMA)notice8 6,028 8,735 6,590 7,271 8,083 8,735 -
iMenu Sites (mova)notice8 5,043 5,702 5,158 5,340 5,566 5,702 -
Access Percentage by Content Category  
  Ringing tone / Screen 21% 12% 15% 12% 11% 9% -
  Game / Horoscope 24% 23% 23% 21% 24% 22% -
  Entertainment Information 27% 35% 31% 34% 32% 41% -
  Information 12% 12% 14% 15% 13% 10% -
  Database 5% 6% 6% 7% 7% 6% -
  Transaction 11% 12% 11% 11% 13% 12% -
Percentage of Packets Transmitted  
  Web 96% 98% 97% 97% 98% 98% -
  Mail 4% 2% 3% 3% 2% 2% -
PHS
Subscribers 771 453 679 606 530 453 -
Market Sharenotice1 16.4% 9.1% 14.2% 12.4% 10.8% 9.1% -
Net Increase from previous period -543 -318 -92 -74 -75 -77 -
ARPUnotice4 3,280 3,110 3,170 3,080 3,090 3,070 -
MOUnotice5notice9 72 57 62 58 56 53 -
Data transmission rate (time)notice9notice10 76.2% 76.8% 76.7% 77.2% 76.5% 76.9% -
Churn Rate 4.64% 4.40% 4.28% 3.85% 4.44% 5.24% -
Others
Prepaid Subscribersnotice11 53 45 49 47 46 45 -
Communication Module Services Subscribersnotice11 665 1,027 733 799 924 1,027 1,310
  FOMA Ubiquitous plannotice12 1 277 40 82 188 277 -
  DoPa Single Servicenotice13 665 750 693 717 736 750 -
  • notice1 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
  • notice2 Data are calculated including Communication Module Service subscribers.
  • notice3 Data are calculated excluding Communication Module Services-related revenues and Communication Module Services subscribers.
  • notice4 Inclusive of circuit-switched data communications
  • notice5 MOU (Minutes of Usage) : Average communication time per one month per one user
  • notice6 Sum of FOMA handsets and mova handsets
  • notice7 The number of subscribers since the fourth quarter results of Fiscal 2005 has been revised due to the change of calculation method.
  • notice8 The number of i-menu Sites charged per view are added to the existing number of i-menu Sites charged with fixed monthly fee.
  • notice9 Not inclusive of data communication time via @FreeD service
  • notice10 Percentage of data traffic to total outbound call time
  • notice11 Included in total cellular subscribers
  • notice12 Included in FOMA subscribers
  • notice13 Included in mova subscribers
  • noticeCommunication Module service subscribers and the revenues thereof are not included in the ARPU and MOU calculations.
  • noticePlease refer to the [ARPU calculation methods] for an explanation of the methods used to calculate ARPU, and the number of active subscribers used in calculating ARPU, MOU and Churn Rate.

Recognition of international service-related revenues to ARPU

International service-related revenues have been included in the ARPU data calculation from the fiscal year ended Mar. 31, 2006, due to its growing contribution to total revenues.

International service-related ARPU included in the results for FY2005, the full-year forecasts, the first quarter, the second quarter, the third quarter and the nine months results of FY2006 are as below :

  FY2005 FY2006 FY2007
full year results
[Ref.]
full year results full year forecasts
[as of Apr. 27, 2007]
  1Q
(Apr.-
Jun.
2006)
2Q
(Jul.-
Sep.
2006)
3Q
(Oct.-
Dec.
2006)
4Q
(Jan.-
Mar.
2007)
Aggregate ARPU (FOMA + mova) 40 yen 50 yen 50 yen 50 yen 50 yen 60 yen 70 yen
Aggregate ARPU (FOMA) 70 yen 80 yen 70 yen 80 yen 80 yen 80 yen 80 yen
Aggregate ARPU (mova) 30 yen 20 yen 20 yen 20 yen 20 yen 20 yen 20 yen

ARPU (Average monthly Revenue Per Unit)

  1. ARPU (FOMA + mova) :
    Aggregate ARPU (FOMA + mova) = Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)

    • Voice ARPU (FOMA + mova) :
      Voice ARPU (FOMA + mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
    • Packet ARPU (FOMA + mova) :
      {Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) + i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) } / Number of active cellular phone subscribers (FOMA + mova)
    • i-mode ARPU (FOMA + mova)notice1 :
      i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
    • ARPU generated purely from i-mode (FOMA + mova)notice2:
      i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA + mova)
  2. ARPU (FOMA) :
    Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)

    • Voice ARPU (FOMA) :
      Voice ARPU (FOMA) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA)
    • Packet ARPU (FOMA) :
      Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
    • i-mode ARPU (FOMA)notice1 :
      i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
    • ARPU generated purely from i-mode (FOMA)notice2 :
      i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA)
  3. ARPU (mova) :
    Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)

    • Voice ARPU (mova) :
      Voice ARPU (mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (mova)
    • i-mode ARPU (mova)notice1 :
      i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (mova)
    • ARPU generated purely from i-mode (mova)notice2 :
      i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (mova)
  4. ARPU (PHS) :
    ARPU (PHS) : ARPU (PHS) Related Revenues (monthly charges, voice transmission charges) / Number of active PHS subscribers
  • notice1 The denominator used in calculating i-mode ARPU (FOMA + mova, FOMA, mova) is the aggregate number of cellular subscribers to each service (FOMA + mova, FOMA, mova, respectively), regardless of whether i-mode service is activated or not.
  • notice2 ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is calculated using only the number of active i-mode subscribers as a denominator.

Active subscribers calculation methods

Number of active subscribers used in ARPU / MOU / Churn Rate calculations are sum of Number of active subscribers for each month.

  • Active subscribers = (Number of subscribers at the end of previous month + Number of subscribers at the end of current month) / 2

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