Quarterly operating data are available.

1Q Data

[Unit]
Subscribers, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract
Sites: sites

(Consolidated basis)

  FY2005 FY2006
full year results [Ref.] 1Q
(Apr.-Jun.
2006)		 full year
forecasts
[as of Apr.
28, 2006]
  1Q
(Apr.-Jun.
2005)
[Ref.]
Cellular
Subscribers 51,144 49,430 51,672 52,900
  FOMA 23,463 13,710 26,217 35,000
  mova 27,680 35,719 25,456 17,900
Market sharenotice1notice2 55.7% 56.1% 55.6% -
Net Increase from previous periodnotice2 2,319 605 529 1,756
  FOMAnotice2 11,963 2,210 2,753 11,537
  movanotice2 -9,644 -1,605 -2,225 -9,780
Aggregate ARPU (FOMA + mova) notice3 6,910 6,940 6,900 6,690
  Voice ARPUnotice4 5,030 5,120 4,930 4,760
  Packet ARPU 1,880 1,820 1,970 1,930
    i-mode ARPU 1,870 1,810 1,950 1,910
ARPU generated purely from i-mode (FOMA + mova)notice3 2,040 1,990 2,120 2,070
Aggregate ARPU (FOMA)notice3 8,700 9,090 8,300 7,790
  Voice ARPUnotice4 5,680 5,990 5,420 5,090
  Packet ARPU 3,020 3,100 2,880 2,700
    i-mode ARPU 2,980 3,070 2,840 2,660
ARPU generated purely from i-mode (FOMA)notice3 3,040 3,110 2,910 2,740
Aggregate ARPU (mova)notice3 5,970 6,190 5,540 5,240
  Voice ARPUnotice4 4,680 4,820 4,460 4,320
  i-mode ARPU 1,290 1,370 1,080 920
ARPU generated purely from i-mode (mova)notice3 1,460 1,550 1,260 1,080
MOU (FOMA + mova)notice3notice5 149 149 145 -
MOU (FOMA)notice3notice5 202 214 181 -
MOU (mova)notice3notice5 122 126 110 -
Churn Ratenotice2 0.77% 0.80% 0.64% -
i-mode
Subscribers 46,360 44,659 46,823 47,900
  FOMA 22,914 13,514 25,511 -
  i-αppli compatiblenotice6notice7 34,900 31,330 36,000 -
i-mode Subscription Ratenotice2 90.6% 90.3% 90.6% 90.5%
Net Increase from previous period 2,339 638 463 1,540
iMenu Sites (FOMA)notice8 6,028 5,082 6,590 -
iMenu Sites (mova)notice8 5,043 4,681 5,158 -
Access Percentage by Content Category  
  Ringing tone / Screen 21% 24% 16% -
  Game / Horoscope 24% 22% 24% -
  Entertainment Information 27% 27% 32% -
  Information 12% 12% 10% -
  Database 5% 5% 6% -
  Transaction 11% 10% 12% -
Percentage of Packets Transmitted  
  Web 96% 96% 97% -
  Mail 4% 4% 3% -
PHS
Subscribers 771 1,150 679 320
Market Sharenotice1 16.4% 25.7% 14.2% -
Net Increase from previous period -543 -164 -92 -451
ARPUnotice4 3,280 3,320 3,170 -
MOUnotice5notice9 72 74 62 -
Data transmission rate (time)notice9notice10 76.2% 75.8% 76.7% -
Churn Rate 4.64% 4.83% 4.28% -
Others
Prepaid Subscribersnotice11 53 68 49 -
Communication Module Services Subscribersnotice11 665 582 733 990
  FOMA Ubiquitous plannotice12 1 - 40 -
  DoPa Single Servicenotice13 665 582 693 -
  • notice1 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
  • notice2 Data are calculated including Communication Module Service subscribers.
  • notice3 Data are calculated excluding Communication Module Services-related revenues and Communication Module Services subscribers.
  • notice4 Inclusive of circuit-switched data communications
  • notice5 MOU (Minutes of Usage) : Average communication time per one month per one user
  • notice6 Sum of FOMA handsets and mova handsets
  • notice7 The number of subscribers since the fourth quarter results of Fiscal 2005 has been revised due to the change of calculation method.
  • notice8 The number of i-menu Sites charged per view are added to the existing number of i-menu Sites charged with fixed monthly fee.
  • notice9 Not inclusive of data communication time via @FreeD service
  • notice10 Percentage of data traffic to total outbound call time
  • notice11 Included in total cellular subscribers
  • notice12 Included in FOMA subscribers
  • notice13 Included in mova subscribers
  • noticeCommunication Module service subscribers and the revenues thereof are not included in the ARPU and MOU calculations.
  • noticePlease refer to the [ARPU calculation methods] for an explanation of the methods used to calculate ARPU, and the number of active subscribers used in calculating ARPU, MOU and Churn Rate.

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Recognition of international service-related revenues to ARPU

International service-related revenues have been included in the ARPU data calculation from the fiscal year ended Mar. 31, 2006, due to its growing contribution to total revenues.

International service-related ARPU included in the results for FY2005 and the full-year forecasts and the first quarter results of FY2006 are as below :

  FY2005 FY2006
full year results 1Q
(Apr.-Jun.
2006)		 full year
forecasts
[as of Apr.
28, 2006]
  1Q
(Apr.-Jun.
2005)
Aggregate ARPU (FOMA + mova) 40 yen 30 yen 50 yen 60 yen
Aggregate ARPU (FOMA) 70 yen 60 yen 70 yen 80 yen
Aggregate ARPU (mova) 30 yen 20 yen 20 yen 40 yen

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ARPU calculation methods

ARPU (Average monthly Revenue Per Unit)

  1. ARPU (FOMA + mova) :
    Aggregate ARPU (FOMA + mova) = Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)

    • Voice ARPU (FOMA + mova) :
      Voice ARPU (FOMA + mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
    • Packet ARPU (FOMA + mova) :
      {Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) + i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) } / Number of active cellular phone subscribers (FOMA + mova)
    • i-mode ARPU (FOMA + mova)notice1 :
      i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA + mova)
    • ARPU generated purely from i-mode (FOMA + mova)notice2:
      i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA + mova)

  2. ARPU (FOMA) :
    Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)

    • Voice ARPU (FOMA) :
      Voice ARPU (FOMA) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (FOMA)
    • Packet ARPU (FOMA) :
      Packet ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
    • i-mode ARPU (FOMA)notice1 :
      i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (FOMA)
    • ARPU generated purely from i-mode (FOMA)notice2 :
      i-mode ARPU (FOMA) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (FOMA)

  3. ARPU (mova) :
    Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)

    • Voice ARPU (mova) :
      Voice ARPU (mova) Related Revenues (monthly charges, voice transmission charges) / Number of active cellular phone subscribers (mova)
    • i-mode ARPU (mova)notice1 :
      i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active cellular phone subscribers (mova)
    • ARPU generated purely from i-mode (mova)notice2 :
      i-mode ARPU (mova) Related Revenues (monthly charges, packet transmission charges) / Number of active i-mode subscribers (mova)
  4. ARPU (PHS) :
    ARPU (PHS) : ARPU (PHS) Related Revenues (monthly charges, voice transmission charges) / Number of active PHS subscribers
  • notice1 The denominator used in calculating i-mode ARPU (FOMA + mova, FOMA, mova) is the aggregate number of cellular subscribers to each service (FOMA + mova, FOMA, mova, respectively), regardless of whether i-mode service is activated or not.
  • notice2 ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is calculated using only the number of active i-mode subscribers as a denominator.

Active subscribers calculation methods

Number of active subscribers used in ARPU / MOU / Churn Rate calculations are sum of Number of active subscribers for each month.

  • Active subscribers = (Number of subscribers at the end of previous month + Number of subscribers at the end of current month) / 2

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