FY2007 (ended March 31, 2008) Quarterly Operating Data

Full-year forecasts: As announced on April 25, 2008

[Unit]
Subscriptions, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract

(Consolidated basis)
			FY2006	FY2007					FY2008
			Full-year results [Ref.]	Full-year results					Full-year forecasts
					1Q (Apr.-Jun. 2007)	2Q (Jul.-Sep. 2007)	3Q (Oct.-Dec. 2007)	4Q (Jan.-Mar. 2008)
Cellular
Subscriptions			52,621	53,388	52,846	52,942	53,151	53,388	54,470
	FOMA1		35,529	43,949	37,854	40,043	42,078	43,949	49,520
	mova		17,092	9,438	14,991	12,899	11,073	9,438	4,950
Market share23			54.4%	52.0%	53.9%	53.3%	52.9%	52.0%	-
Net Increase from previous period			1,477	767	225	96	209	237	1,080
	FOMA13		12,066	8,420	2,325	2,188	2,035	1,872	5,570
	mova3		(minus10,589)	(minus7,653)	(minus2,100)	(minus2,092)	(minus1,826)	(minus1,635)	(minus4,490)
Aggregate ARPU (FOMA + mova) 4			6,700	6,360	6,560	6,550	6,290	6,050	5,640
	Voice ARPU5		4,690	4,160	4,440	4,340	4,090	3,780	3,280
	Packet ARPU		2,010	2,200	2,120	2,210	2,200	2,270	2,360
		i-mode ARPU	1,990	2,170	2,090	2,180	2,170	2,230	2,320
	ARPU generated from international services6		50	70	60	70	70	80	90
ARPU generated purely from i-mode (FOMA + mova)4			2,160	2,350	2,270	2,360	2,350	2,420	2,520
Aggregate ARPU (FOMA)4			7,860	6,990	7,370	7,270	6,870	6,530	5,920
	Voice ARPU5		5,070	4,340	4,710	4,570	4,260	3,900	3,310
	Packet ARPU		2,790	2,650	2,660	2,700	2,610	2,630	2,610
		i-mode ARPU	2,750	2,610	2,630	2,660	2,580	2,590	2,560
	ARPU generated from international services6		80	90	80	90	90	90	100
ARPU generated purely from i-mode (FOMA)4			2,830	2,720	2,730	2,770	2,690	2,710	2,710
Aggregate ARPU (mova)4			5,180	4,340	4,600	4,440	4,200	3,950	3,680
	Voice ARPU5		4,190	3,590	3,800	3,660	3,490	3,280	3,050
	i-mode ARPU		990	750	800	780	710	670	630
	ARPU generated from international services6		20	10	10	10	10	10	10
ARPU generated purely from i-mode (mova)4			1,160	930	970	960	890	850	830
MOU (FOMA + mova)4			144	138	140	140	139	135	-
MOU (FOMA)4			175	156	161	159	156	149	-
MOU (mova)4			104	82	89	84	80	72	-
Churn Rate3			0.78%	0.80%	0.85%	0.94%	0.74%	0.68%	-
2in1 Subscriptions7			-	240	67	152	211	240	-
Communication Module Service Subscriptions8			1,027	1,433	1,140	1,247	1,360	1,433	1,570
	FOMA Ubiquitous plan9		277	698	392	509	618	698	-
	DoPa Single Service10		750	735	748	738	742	735	-
Prepaid Subscriptions10			45	40	43	42	41	40	-
i-mode
Subscriptions			47,574	47,993	47,725	47,759	47,831	47,993	48,650
	FOMA		34,052	41,213	36,089	37,972	39,654	41,213	45,610
	i-αppli compatible11		38,800	40,283	39,206	39,523	39,856	40,283	-
i-mode Subscription Rate3			90.4%	89.9%	90.3%	90.2%	90.0%	89.9%	89.3%
Net Increase from previous period			1,214	419	151	34	72	162	660
i-mode Flat-rate Packet Communication Plan Subscriptions12			9,563	12,744	10,455	11,267	11,945	12,744	-
i-channel Subscriptions			10,580	15,649	12,272	13,874	14,953	15,649	-
Percentage of Packets Transmitted
	Web		98%	98%	98%	98%	98%	98%	-
	Mail		2%	2%	2%	2%	2%	2%	-
Others
DCMX Subscriptions13			2,090	5,640	2,850	3,750	4,660	5,640	9,000

• 1 From March 3, 2008 onward, another FOMA subscription is a prerequisite for the application of 2in1 in principle, and those FOMA subscriptions are included in the number of FOMA subscribers.
• 2 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
• 3 Data are calculated including Communication Module Services subscriptions.
• 4 Data are calculated excluding Communication Module Services-related revenues and Communication Module Services subscriptions.
• 5 Inclusive of circuit-switched data communications
• 6 Inclusive of Voice Communications and Packet Communications
• 7 Inclusive of users who applied for 2in1 after March 3, 2008
• 8 Included in total cellular subscriptions
• 9 Included in FOMA subscriptions
• 10 Included in mova subscriptions
• 11 Sum of FOMA handsets and mova handsets
• 12 Sum of "pake-hodai" subscriptions and "pake-hodai full" subscriptions
• 13 Inclusive of DCMX mini subscriptions

1. ARPU (Average monthly Revenue Per Unit)1 :

   • Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per user basis. ARPU is calculated by dividing various revenue items included in operating revenues from our wireless services, such as monthly charges, voice communication charges and packet communication charges, from designated services which are incurred consistently each month, by the number of active subscriptions to the relevant services. Accordingly, the calculation of ARPU excludes revenues that are not representative of monthly average usage such as activation fees. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations. This definition applies to all ARPU figures hereinafter.

2. MOU (Minutes of Usage) : Average monthly communication time per subscription.

1. ARPU (FOMA + mova) :
   Aggregate ARPU (FOMA + mova) = Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)

   • Voice ARPU (FOMA + mova) :
     Voice ARPU (FOMA + mova) Related Revenues (monthly charges, voice communication charges) / Number of active cellular phone subscriptions (FOMA + mova)
   • Packet ARPU (FOMA + mova) :
     {Packet ARPU (FOMA) Related Revenues (monthly charges, packet communication charges) + i-mode ARPU (mova) Related Revenues (monthly charges, packet communication charges) } / Number of active cellular phone subscriptions (FOMA + mova)
   • i-mode ARPU (FOMA + mova)2 :
     i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA + mova)
   • ARPU generated purely from i-mode (FOMA + mova)3:
     i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet communication charges) / Number of active i-mode subscriptions (FOMA + mova)

2. ARPU (FOMA) :
   Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)

   • Voice ARPU (FOMA) :
     Voice ARPU (FOMA) Related Revenues (monthly charges, voice communication charges) / Number of active cellular phone subscriptions (FOMA)
   • Packet ARPU (FOMA) :
     Packet ARPU (FOMA) Related Revenues (monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA)
   • i-mode ARPU (FOMA)2 :
     i-mode ARPU (FOMA) Related Revenues (monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA)
   • ARPU generated purely from i-mode (FOMA)3 :
     i-mode ARPU (FOMA) Related Revenues (monthly charges, packet communication charges) / Number of active i-mode subscriptions (FOMA)

3. ARPU (mova) :
   Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)

   • Voice ARPU (mova) :
     Voice ARPU (mova) Related Revenues (monthly charges, voice communication charges) / Number of active cellular phone subscriptions (mova)
   • i-mode ARPU (mova)2 :
     i-mode ARPU (mova) Related Revenues (monthly charges, packet communication charges) / Number of active cellular phone subscriptions (mova)
   • ARPU generated purely from i-mode (mova)3 :
     i-mode ARPU (mova) Related Revenues (monthly charges, packet communication charges) / Number of active i-mode subscriptions (mova)

Number of active subscriptions used in ARPU / MOU / Churn Rate calculations is as follows:

• Number of active subscriptions for each month:
  (Number of subscriptions at the end of previous month + Number of subscriptions at the end of current month) / 2
• Number of active subscriptions for full-year results / forecasts:
  Sum of Number of active subscriptions for each month from April to March

• 1 Communication Module service subscriptions and the revenues thereof are not included in the ARPU and MOU calculations.
• 2 The denominator used in calculating i-mode ARPU (FOMA + mova, FOMA, mova) is the aggregate number of cellular subscriptions to each service (FOMA + mova, FOMA, mova, respectively), regardless of whether i-mode service is activated or not.
• 3 ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is calculated using only the number of active i-mode subscriptions as a denominator.

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