FY2007 (ended March 31, 2008) Quarterly Operating Data

Full-year forecasts: As announced on April 27, 2007

[Unit]
Subscriptions, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract

(Consolidated basis)
			FY2006		FY2007
			Full-year results [Ref.]		1Q (Apr.-Jun. 2007)	Full-year forecasts
				1Q (Apr.-Jun. 2006) [Ref.]
Cellular
Subscriptions			52,621	51,672	52,846	53,890
	FOMA		35,529	26,217	37,854	44,420
	mova		17,092	25,456	14,991	9,470
Market share12			54.4%	55.6%	53.9%	-
Net Increase from previous period2			1,477	529	225	1,269
	FOMA2		12,066	2,753	2,325	8,891
	mova2		(minus10,589)	(minus2,225)	(minus2,100)	(minus7,622)
Aggregate ARPU (FOMA + mova) 3			6,700	6,900	6,560	6,480
	Voice ARPU4		4,690	4,930	4,440	4,330
	Packet ARPU		2,010	1,970	2,120	2,150
		i-mode ARPU	1,990	1,950	2,090	2,130
	ARPU generated from international services5		50	50	60	70
ARPU generated purely from i-mode (FOMA + mova)3			2,160	2,120	2,270	2,310
Aggregate ARPU (FOMA)3			7,860	8,300	7,370	7,150
	Voice ARPU4		5,070	5,420	4,710	4,540
	Packet ARPU		2,790	2,880	2,660	2,610
		i-mode ARPU	2,750	2,840	2,630	2,570
	ARPU generated from international services5		80	70	80	80
ARPU generated purely from i-mode (FOMA)3			2,830	2,910	2,730	2,680
Aggregate ARPU (mova)3			5,180	5,540	4,600	4,370
	Voice ARPU4		4,190	4,460	3,800	3,650
	i-mode ARPU		990	1,080	800	720
	ARPU generated from international services5		20	20	10	20
ARPU generated purely from i-mode (mova)3			1,160	1,260	970	890
MOU (FOMA + mova)3			144	145	140	-
MOU (FOMA)3			175	181	161	-
MOU (mova)3			104	110	89	-
Churn Rate2			0.78%	0.64%	0.85%	-
2in1 Subscriptions6			-	-	67	-
Communication Module Service Subscriptions7			1,027	733	1,140	1,310
	FOMA Ubiquitous plan8		277	40	392	-
	DoPa Single Service9		750	693	748	-
Prepaid Subscriptions9			45	49	43	-
i-mode
Subscriptions			47,574	46,823	47,725	48,590
	FOMA		34,052	25,511	36,089	-
	i-αppli compatible1011		38,800	36,000	39,206	-
i-mode Subscription Rate2			90.4%	90.6%	90.3%	90.2%
Net Increase from previous period			1,214	463	151	1,016
i-mode Flat-rate Packet Communication Plan Subscriptions12			9,563	6,912	10,455	-
i-channel Subscriptions			10,580	3,624	12,272	-
Percentage of Packets Transmitted
	Web		98%	97%	98%	-
	Mail		2%	3%	2%	-
Others
PHS Subscriptions			453	679	374	-
DCMX Subscriptions13			2,090	310	2,850	4,000

• 1 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
• 2 Data are calculated including Communication Module Services subscriptions.
• 3 Data are calculated excluding Communication Module Services-related revenues and Communication Module Services subscriptions.
• 4 Inclusive of circuit-switched data communications
• 5 Inclusive of Voice Communications and Packet Communications
• 6 Not included in Cellular subscriptions nor FOMA subscriptions
• 7 Included in total cellular subscriptions
• 8 Included in FOMA subscriptions
• 9 Included in mova subscriptions
• 10 Sum of FOMA handsets and mova handsets
• 11 The number of subscriptions prior to the third quarter results of Fiscal Year ended March 31, 2007 are revised due to the change of calculation method.
• 12 Sum of "pake-hodai" subscriptions and "pake-hodai full" subscriptions
• 13 Inclusive of DCMX mini subscriptions

1. ARPU (Average monthly Revenue Per Unit)1 :

   • Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per user basis. ARPU is calculated by dividing various revenue items included in operating revenues from our wireless services, such as monthly charges, voice communication charges and packet communication charges, from designated services which are incurred consistently each month, by the number of active subscriptions to the relevant services. Accordingly, the calculation of ARPU excludes revenues that are not representative of monthly average usage such as activation fees. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations. This definition applies to all ARPU figures hereinafter.

2. MOU (Minutes of Usage) : Average monthly communication time per subscription.

1. ARPU (FOMA + mova) :
   Aggregate ARPU (FOMA + mova) = Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)

   • Voice ARPU (FOMA + mova) :
     Voice ARPU (FOMA + mova) Related Revenues (monthly charges, voice communication charges) / Number of active cellular phone subscriptions (FOMA + mova)
   • Packet ARPU (FOMA + mova) :
     {Packet ARPU (FOMA) Related Revenues (monthly charges, packet communication charges) + i-mode ARPU (mova) Related Revenues (monthly charges, packet communication charges) } / Number of active cellular phone subscriptions (FOMA + mova)
   • i-mode ARPU (FOMA + mova)2 :
     i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA + mova)
   • ARPU generated purely from i-mode (FOMA + mova)3:
     i-mode ARPU (FOMA + mova) Related Revenues (monthly charges, packet communication charges) / Number of active i-mode subscriptions (FOMA + mova)

2. ARPU (FOMA) :
   Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)

   • Voice ARPU (FOMA) :
     Voice ARPU (FOMA) Related Revenues (monthly charges, voice communication charges) / Number of active cellular phone subscriptions (FOMA)
   • Packet ARPU (FOMA) :
     Packet ARPU (FOMA) Related Revenues (monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA)
   • i-mode ARPU (FOMA)2 :
     i-mode ARPU (FOMA) Related Revenues (monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA)
   • ARPU generated purely from i-mode (FOMA)3 :
     i-mode ARPU (FOMA) Related Revenues (monthly charges, packet communication charges) / Number of active i-mode subscriptions (FOMA)

3. ARPU (mova) :
   Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)

   • Voice ARPU (mova) :
     Voice ARPU (mova) Related Revenues (monthly charges, voice communication charges) / Number of active cellular phone subscriptions (mova)
   • i-mode ARPU (mova)2 :
     i-mode ARPU (mova) Related Revenues (monthly charges, packet communication charges) / Number of active cellular phone subscriptions (mova)
   • ARPU generated purely from i-mode (mova)3 :
     i-mode ARPU (mova) Related Revenues (monthly charges, packet communication charges) / Number of active i-mode subscriptions (mova)

4. ARPU (PHS) :
   ARPU (PHS) = ARPU (PHS) Related Revenues (monthly charges, voice communication charges) / Number of active PHS subscriptions

Number of active subscriptions used in ARPU / MOU / Churn Rate calculations is as follows:

• Number of active subscriptions for each month:
  (Number of subscriptions at the end of previous month + Number of subscriptions at the end of current month) / 2
• Number of active subscriptions for full-year results / forecasts:
  Sum of Number of active subscriptions for each month from April to March

• 1 Communication Module service subscriptions and the revenues thereof are not included in the ARPU and MOU calculations.
• 2 The denominator used in calculating i-mode ARPU (FOMA + mova, FOMA, mova) is the aggregate number of cellular subscriptions to each service (FOMA + mova, FOMA, mova, respectively), regardless of whether i-mode service is activated or not.
• 3 ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is calculated using only the number of active i-mode subscriptions as a denominator.

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