FY2008 (ended March 31, 2009) Quarterly Operating Data

Full-year forecasts: As announced on April 28, 2009

[Unit]
Subscriptions, Net increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract

(Consolidated basis)
			FY2007	FY2008					FY2009
			Full-year results [Ref.]	Full-year results					Full-year forecasts [Ref.]
					1Q (Apr.-Jun. 2008)	2Q (Jul.-Sep. 2008)	3Q (Oct.-Dec. 2008)	4Q (Jan.-Mar. 2009)
Cellular
Subscriptions			53,388	54,601	53,629	53,937	54,155	54,601	55,760
	FOMA1		43,949	49,040	45,200	46,444	47,494	49,040	52,980
	mova		9,438	5,560	8,429	7,493	6,661	5,560	2,780
Market share23			52.0%	50.8%	51.7%	51.5%	51.2%	50.8%	-
Net increase from previous period			767	1,213	241	308	218	446	1,160
	FOMA13		8,420	5,091	1,251	1,244	1,050	1,546	3,940
	mova3		(minus7,653)	(minus3,878)	(minus1,010)	(minus936)	(minus832)	(minus1,100)	(minus2,780)
Churn Rate3			0.80%	0.50%	0.51%	0.52%	0.44%	0.52%	-
Number of handsets (FOMA+mova) sold4			25,739	20,129	4,946	5,318	4,511	5,353	-
Aggregate ARPU (FOMA + mova) 5			6,360	5,710	5,890	5,860	5,730	5,390	5,280
	Voice ARPU6		4,160	3,330	3,560	3,450	3,340	2,970	2,860
	Packet ARPU		2,200	2,380	2,330	2,410	2,390	2,420	2,420
		i-mode ARPU	2,170	2,340	2,290	2,360	2,350	2,370	2,360
	ARPU generated from international services7		70	80	80	90	80	70	80
ARPU generated purely from i-mode (FOMA + mova)5			2,350	2,550	2,480	2,570	2,560	2,600	2,600
Aggregate ARPU (FOMA)5			6,990	6,010	6,260	6,180	6,000	5,610	5,420
	Voice ARPU6		4,340	3,360	3,630	3,500	3,370	2,980	2,860
	Packet ARPU		2,650	2,650	2,630	2,680	2,630	2,630	2,560
		i-mode ARPU	2,610	2,590	2,590	2,630	2,580	2,580	2,490
	ARPU generated from international services7		90	90	90	100	90	80	90
ARPU generated purely from i-mode (FOMA)5			2,720	2,760	2,730	2,790	2,750	2,760	2,700
Aggregate ARPU (mova)5			4,340	3,750	3,890	3,820	3,730	3,490	3,340
	Voice ARPU6		3,590	3,090	3,220	3,120	3,070	2,860	2,800
	i-mode ARPU		750	660	670	700	660	630	540
	ARPU generated from international services7		10	10	10	10	10	10	10
ARPU generated purely from i-mode (mova)5			930	870	860	910	870	840	770
MOU (FOMA + mova)5			138	137	137	138	139	133	-
MOU (FOMA)5			156	148	150	150	150	142	-
MOU (mova)5			82	63	69	65	62	55	-
2in1 Subscriptions8			240	459	304	454	461	459	-
Communication Module Services Subscriptions9			1,433	1,527	1,466	1,509	1,536	1,527	1,610
	FOMA Ubiquitous plan10		698	858	741	785	822	858	-
	DoPa Single Service11		735	669	726	723	714	669	-
Prepaid Subscriptions11			40	38	40	39	39	38	-
i-mode
Subscriptions			47,993	48,474	48,061	48,069	48,150	48,474	48,850
	FOMA		41,213	44,853	42,118	42,911	43,671	44,853	47,350
i-mode Subscription Rate3			89.9%	88.8%	89.6%	89.1%	88.9%	88.8%	87.6%
Net increase from previous period			419	481	68	8	81	481	380
i-mode Flat-rate Packet Communication Plan Subscriptions12			12,744	17,610	13,395	13,949	15,751	17,610	-
i-channel Subscriptions			15,649	16,545	15,823	16,044	16,228	16,545	-
Others
DCMX Subscriptions13			5,640	8,980	6,440	7,350	8,170	8,980	11,800

• 1 From March 3, 2008 onward, another FOMA subscription is a prerequisite for the application of 2in1 in principle, and those FOMA subscriptions are included in the number of FOMA subscribers.
• 2 Source for other cellular telecommunications operators: Data announced by the Telecommunications Carriers Association
• 3 Data are calculated including Communication Module Services subscriptions.
• 4 Sum of new FOMA/mova subscriptions, change of subscription from mova to FOMA, FOMA handset upgrade by FOMA subscribers, mova handset upgrade by mova subscribers, and change of subscription from FOMA to mova
• 5 Data are calculated excluding Communication Module Services-related revenues and Communication Module Services subscriptions.
• 6 Inclusive of circuit-switched data communications
• 7 Inclusive of Voice Communications and Packet Communications
• 8 Inclusive of users who applied for 2in1 after March 3, 2008
• 9 Included in total cellular subscriptions
• 10 Included in FOMA subscriptions
• 11 Included in mova subscriptions
• 12 Sum of "Pake-hodai double" subscriptions, "Pake-hodai" subscriptions and "Pake-hodai full" subscriptions
• 13 Inclusive of DCMX mini subscriptions

1. ARPU (Average monthly Revenue Per Unit)1 :

   • Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per subscription basis. ARPU is calculated by dividing various revenue items included in operating revenues from our wireless services, such as basic monthly charges, voice communication charges and packet communication charges, from designated services which are incurred consistently each month, by the number of active subscriptions to the relevant services. Accordingly, the calculation of ARPU excludes revenues that are not representative of monthly average usage such as activation fees. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations. This definition applies to all ARPU figures hereinafter.

2. MOU (Minutes of Usage) : Average monthly communication time per subscription.

1. ARPU (FOMA + mova) :
   Aggregate ARPU (FOMA + mova) = Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)

   • Voice ARPU (FOMA + mova) :
     Voice ARPU (FOMA + mova) Related Revenues (basic monthly charges, voice communication charges) / Number of active cellular phone subscriptions (FOMA + mova)
   • Packet ARPU (FOMA + mova) :
     {Packet ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) + i-mode ARPU (mova) Related Revenues (basic monthly charges, packet communication charges) } / Number of active cellular phone subscriptions (FOMA + mova)
   • i-mode ARPU (FOMA + mova)2 :
     i-mode ARPU (FOMA + mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA + mova)
   • ARPU generated purely from i-mode (FOMA + mova)3:
     i-mode ARPU (FOMA + mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active i-mode subscriptions (FOMA + mova)

2. ARPU (FOMA) :
   Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)

   • Voice ARPU (FOMA) :
     Voice ARPU (FOMA) Related Revenues (basic monthly charges, voice communication charges) / Number of active cellular phone subscriptions (FOMA)
   • Packet ARPU (FOMA) :
     Packet ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA)
   • i-mode ARPU (FOMA)2 :
     i-mode ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA)
   • ARPU generated purely from i-mode (FOMA)3 :
     i-mode ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) / Number of active i-mode subscriptions (FOMA)

3. ARPU (mova) :
   Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)

   • Voice ARPU (mova) :
     Voice ARPU (mova) Related Revenues (basic monthly charges, voice communication charges) / Number of active cellular phone subscriptions (mova)
   • i-mode ARPU (mova)2 :
     i-mode ARPU (mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active cellular phone subscriptions (mova)
   • ARPU generated purely from i-mode (mova)3 :
     i-mode ARPU (mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active i-mode subscriptions (mova)

Number of active subscriptions used in ARPU / MOU / Churn Rate calculations is as follows:

• Number of active subscriptions for each month:
  (Number of subscriptions at the end of previous month + Number of subscriptions at the end of current month) / 2
• Number of active subscriptions for full-year results / forecasts:
  Sum of Number of active subscriptions for each month from April to March

• 1 Communication Module services subscriptions and the revenues thereof are not included in the ARPU and MOU calculations.
• 2 The denominator used in calculating i-mode ARPU (FOMA + mova, FOMA, mova) is the aggregate number of cellular subscriptions to each service (FOMA + mova, FOMA, mova, respectively), regardless of whether i-mode service is activated or not.
• 3 ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is calculated using only the number of active i-mode subscriptions as a denominator.

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