FY2008 (ended March 31, 2009) Quarterly Operating Data

Full-year forecasts: As announced on April 25, 2008

[Unit]
Subscriptions, Net Increase from previous period: thousands
ARPU: yen/month/contract
MOU: minutes/month/contract

(Consolidated basis)
			FY2007		FY2008
			Full-year results [Ref.]		1Q (Apr.-Jun. 2008)	Full-year forecasts [Ref.]
				1Q (Apr.-Jun. 2007) [Ref.]
Cellular
Subscriptions			53,388	52,846	53,629	54,470
	FOMA1		43,949	37,854	45,200	49,520
	mova		9,438	14,991	8,429	4,950
Market share23			52.0%	53.9%	51.7%	-
Net Increase from previous period			767	225	241	1,080
	FOMA13		8,420	2,325	1,251	5,570
	mova3		(minus7,653)	(minus2,100)	(minus1,010)	(minus4,490)
Churn Rate3			0.80%	0.85%	0.51%	-
Number of handsets (FOMA+mova) sold4			25,739	6,238	4,946	-
Aggregate ARPU (FOMA + mova) 5			6,360	6,560	5,890	5,640
	Voice ARPU6		4,160	4,440	3,560	3,280
	Packet ARPU		2,200	2,120	2,330	2,360
		i-mode ARPU	2,170	2,090	2,290	2,320
	ARPU generated from international services7		70	60	80	90
ARPU generated purely from i-mode (FOMA + mova)5			2,350	2,270	2,480	2,520
Aggregate ARPU (FOMA)5			6,990	7,370	6,260	5,920
	Voice ARPU6		4,340	4,710	3,630	3,310
	Packet ARPU		2,650	2,660	2,630	2,610
		i-mode ARPU	2,610	2,630	2,590	2,560
	ARPU generated from international services7		90	80	90	100
ARPU generated purely from i-mode (FOMA)5			2,720	2,730	2,730	2,710
Aggregate ARPU (mova)5			4,340	4,600	3,890	3,680
	Voice ARPU6		3,590	3,800	3,220	3,050
	i-mode ARPU		750	800	670	630
	ARPU generated from international services7		10	10	10	10
ARPU generated purely from i-mode (mova)5			930	970	860	830
MOU (FOMA + mova)5			138	140	137	-
MOU (FOMA)5			156	161	150	-
MOU (mova)5			82	89	69	-
2in1 Subscriptions8			240	67	304	-
Communication Module Services Subscriptions9			1,433	1,140	1,466	1,570
	FOMA Ubiquitous plan10		698	392	741	-
	DoPa Single Service11		735	748	726	-
Prepaid Subscriptions11			40	43	40	-
i-mode
Subscriptions			47,993	47,725	48,061	48,650
	FOMA		41,213	36,089	42,118	45,610
i-mode Subscription Rate3			89.9%	90.3%	89.6%	89.3%
Net Increase from previous period			419	151	68	660
i-mode Flat-rate Packet Communication Plan Subscriptions12			12,744	10,455	13,395	-
i-channel Subscriptions			15,649	12,272	15,823	-
Others
DCMX Subscriptions13			5,640	2,850	6,440	9,000

• 1 From March 3, 2008 onward, another FOMA subscription is a prerequisite for the application of 2in1 in principle, and those FOMA subscriptions are included in the number of FOMA subscribers.
• 2 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
• 3 Data is calculated including Communication Module Services subscriptions.
• 4 Sum of new FOMA/mova subscriptions, change of subscription from mova to FOMA, FOMA handset upgrade by FOMA subscribers, mova handset upgrade by mova subscribers, and change of subscription from FOMA to mova
• 5 Data is calculated excluding Communication Module Services-related revenues and Communication Module Services subscriptions.
• 6 Inclusive of circuit-switched data communications
• 7 Inclusive of Voice Communications and Packet Communications
• 8 Inclusive of users who applied for 2in1 after March 3, 2008
• 9 Included in total cellular subscriptions
• 10 Included in FOMA subscriptions
• 11 Included in mova subscriptions
• 12 Sum of "pake-hodai" subscriptions and "pake-hodai full" subscriptions
• 13 Inclusive of DCMX mini subscriptions

1. ARPU (Average monthly Revenue Per Unit)1 :

   • Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per subscription basis. ARPU is calculated by dividing various revenue items included in operating revenues from our wireless services, such as basic monthly charges, voice communication charges and packet communication charges, from designated services which are incurred consistently each month, by the number of active subscriptions to the relevant services. Accordingly, the calculation of ARPU excludes revenues that are not representative of monthly average usage such as activation fees. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations. This definition applies to all ARPU figures hereinafter.

2. MOU (Minutes of Usage) : Average monthly communication time per subscription.

1. ARPU (FOMA + mova) :
   Aggregate ARPU (FOMA + mova) = Voice ARPU (FOMA + mova) + Packet ARPU (FOMA + mova)

   • Voice ARPU (FOMA + mova) :
     Voice ARPU (FOMA + mova) Related Revenues (basic monthly charges, voice communication charges) / Number of active cellular phone subscriptions (FOMA + mova)
   • Packet ARPU (FOMA + mova) :
     {Packet ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) + i-mode ARPU (mova) Related Revenues (basic monthly charges, packet communication charges) } / Number of active cellular phone subscriptions (FOMA + mova)
   • i-mode ARPU (FOMA + mova)2 :
     i-mode ARPU (FOMA + mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA + mova)
   • ARPU generated purely from i-mode (FOMA + mova)3:
     i-mode ARPU (FOMA + mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active i-mode subscriptions (FOMA + mova)

2. ARPU (FOMA) :
   Aggregate ARPU (FOMA) = Voice ARPU (FOMA) + Packet ARPU (FOMA)

   • Voice ARPU (FOMA) :
     Voice ARPU (FOMA) Related Revenues (basic monthly charges, voice communication charges) / Number of active cellular phone subscriptions (FOMA)
   • Packet ARPU (FOMA) :
     Packet ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA)
   • i-mode ARPU (FOMA)2 :
     i-mode ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) / Number of active cellular phone subscriptions (FOMA)
   • ARPU generated purely from i-mode (FOMA)3 :
     i-mode ARPU (FOMA) Related Revenues (basic monthly charges, packet communication charges) / Number of active i-mode subscriptions (FOMA)

3. ARPU (mova) :
   Aggregate ARPU (mova) = Voice ARPU (mova) + i-mode ARPU (mova)

   • Voice ARPU (mova) :
     Voice ARPU (mova) Related Revenues (basic monthly charges, voice communication charges) / Number of active cellular phone subscriptions (mova)
   • i-mode ARPU (mova)2 :
     i-mode ARPU (mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active cellular phone subscriptions (mova)
   • ARPU generated purely from i-mode (mova)3 :
     i-mode ARPU (mova) Related Revenues (basic monthly charges, packet communication charges) / Number of active i-mode subscriptions (mova)

Number of active subscriptions used in ARPU / MOU / Churn Rate calculations is as follows:

• Number of active subscriptions for each month:
  (Number of subscriptions at the end of previous month + Number of subscriptions at the end of current month) / 2
• Number of active subscriptions for full-year results / forecasts:
  Sum of Number of active subscriptions for each month from April to March

• 1 Communication Module services subscriptions and the revenues thereof are not included in the ARPU and MOU calculations.
• 2 The denominator used in calculating i-mode ARPU (FOMA + mova, FOMA, mova) is the aggregate number of cellular subscriptions to each service (FOMA + mova, FOMA, mova, respectively), regardless of whether i-mode service is activated or not.
• 3 ARPU generated purely from i-mode (FOMA + mova, FOMA, mova) is calculated using only the number of active i-mode subscriptions as a denominator.

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