FY2011 (ended March 31, 2012) Quarterly Operating Data

Quarterly operating data (consolidated basis).

3Q Data

Full-year forecasts: As revised on November 2, 2011

[Unit]
Subscriptions, Net increase from previous period: thousands

(Consolidated basis)
			FY2010	FY2011
			Full-year results [Ref.]	Nine Months (Apr.-Dec. 2011)				Full-year forecasts (Revised) [Ref.]
			Full-year results [Ref.]		1Q (Apr.-Jun. 2011)	2Q (Jul.-Sep. 2011)	3Q (Oct.-Dec. 2011)	Full-year forecasts (Revised) [Ref.]
Cellular subscriptions			58,010	59,624	58,415	58,993	59,624	60,210
	Xi		26	1,139	121	389	1,139	1,330
	FOMA1		56,746	57,962	57,324	57,862	57,962	58,890
		Communication module service (FOMA)	1,606	2,061	1,724	1,871	2,061	-
	mova		1,239	523	969	743	523	-
		Communication module service (DoPa)	363	202	306	254	202	-
Prepaid subscriptions			21	200	16	12	200	-
Packet flat-rate services subscriptions2			31,921	35,153	33,109	34,267	35,153	-
Market share3 4			48.5%	47.5%	48.2%	47.9%	47.5%	-
Net increase from previous period4			1,928	1,615	405	578	631	2,200
	Xi		26	1,114	96	267	751	1,300
	FOMA1		3,542	1,216	578	538	100	2,140
	mova		(minus1,640)	(minus716)	(minus269)	(minus227)	(minus220)	(minus1,240)
Churn rate4			0.47%	0.53%	0.49%	0.50%	0.59%	-
Number of handsets (Xi + FOMA + mova) sold5			19,055	15,411	4,645	5,701	5,066	-
i-mode subscriptions			48,141	44,737	47,450	46,183	44,737	43,300
sp-mode subscriptions			2,095	6,971	3,296	5,375	6,971	9,450
i-channel subscriptions			16,233	15,830	15,705	15,886	15,830	-
i-concier subscriptions			6,224	5,761	6,135	6,007	5,761	-
DCMX subscriptions6			12,321	12,776	12,463	12,686	12,776	12,940

1 Effective March 3, 2008, FOMA subscription became mandatory for subscription to "2in1" services, and those FOMA subscriptions are included in the number of FOMA subscribers.
2 Sum of "Xi Pake-hodai FLAT," "Xi Pake-hodai double," "Pake-hodai FLAT," "Pake-hodai double/double 2," "Pake-hodai simple," "Pake-hodai full," "Pake-hodai," "Biz-hodai," "Xi Data Plan FLAT (includes Ninen)," "Xi Data Plan/Plan 2 (includes Ninen)," "Flat-rate data plan FLAT (includes Value)," "Flat-rate data plan Standard/Standard 2 (includes Value)," "Flat-rate data plan 64k (includes Value)" and "Flat-rate data plan HIGH-SPEED (includes Value)."
3 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association and/or by each company
4 Data are calculated including communication module services subscriptions.
5 Sum of new subscriptions, change of subscription from FOMA/mova to Xi, Xi/mova to FOMA, Xi/FOMA to mova, Xi handset upgrade by Xi subscribers, FOMA handset upgrade by FOMA subscribers and mova handset upgrade by mova subscribers
6 Inclusive of DCMX mini subscriptions

[Unit]
ARPU: yen/month/contract
MOU: minutes/month/contract

(Consolidated basis)
		FY2010	FY2011
		Full-year results [Ref.]	Nine Months (Apr.-Dec. 2011)				Full-year forecasts (Revised) [Ref.]
		Full-year results [Ref.]		1Q (Apr.-Jun. 2011)	2Q (Jul.-Sep. 2011)	3Q (Oct.-Dec. 2011)	Full-year forecasts (Revised) [Ref.]
ARPU
Aggregate ARPU (Xi + FOMA + mova)1		5,070	4,940	4,960	4,970	4,880	4,870
	Voice ARPU2	2,530	2,270	2,340	2,280	2,190	2,170
	Packet ARPU	2,540	2,670	2,620	2,690	2,690	2,700
	ARPU generated from international services3	90	90	80	90	90	90
Aggregate ARPU (FOMA)1		5,120	4,960	4,980	5,000	4,910	4,890
	Voice ARPU2	2,520	2,280	2,340	2,290	2,210	2,180
	Packet ARPU	2,600	2,680	2,640	2,710	2,700	2,710
	ARPU generated from international services3	90	90	80	90	90	90
Aggregate ARPU (mova)1		3,280	3,250	3,230	3,260	3,290	3,280
	Voice ARPU2	2,720	2,690	2,680	2,700	2,730	2,730
	Packet ARPU	560	560	550	560	560	550
	ARPU generated from international services3	0	0	0	10	10	10
MOU
MOU (Xi + FOMA + mova)4		134	128	128	129	126	-
MOU (FOMA)4		137	129	129	129	128	-
MOU (mova)4		44	38	39	39	33	-

1 Data are calculated excluding revenues and subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."
2 Inclusive of circuit-switched data communication
3 Inclusive of voice communication and packet communication
4 Data are calculated excluding subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."

ARPU (Average monthly Revenue Per Unit) :
- Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per subscription basis. ARPU is calculated by dividing various revenue items included in operating revenues from our wireless services, such as basic monthly charges, voice communication charges and packet communication charges, from designated services which are incurred consistently each month, by the number of active subscriptions to the relevant services. Accordingly, the calculation of ARPU excludes revenues that are not representative of monthly average usage such as activation fees. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations. This definition applies to all ARPU figures hereinafter.
MOU (Minutes of Use) : Average monthly communication time per subscription.

Sum of Number of active subscriptions for each month ((Number of subscriptions at the end of previous month + Number of subscriptions at the end of current month) / 2) during the relevant period

Subscriptions and revenues for communication module services, "Phone Number Storage" and "Mail Address Storage" services are not included in the ARPU and MOU calculations.