FY2011 (ended March 31, 2012) Quarterly Operating Data

Quarterly operating data (consolidated basis).

1Q Data

Full-year forecasts: As announced on April 28, 2011

[Unit]
Subscriptions, Net increase from previous period: thousands

(Consolidated basis)
			FY2010		FY2011
			Full-year results [Ref.]		1Q (Apr.-Jun. 2011)	Full-year forecasts [Ref.]
				1Q (Apr.-Jun. 2010) [Ref.]	1Q (Apr.-Jun. 2011)	Full-year forecasts [Ref.]
Cellular subscriptions			58,010	56,515	58,415	59,960
	Xi		26	-	121	1,030
	FOMA1		56,746	54,162	57,324	58,930
		Communication module service (FOMA)	1,606	1,212	1,724	-
	mova		1,239	2,352	969	-
		Communication module service (DoPa)	363	482	306	-
		Prepaid	21	36	16	-
Packet flat-rate services subscriptions2			31,921	27,491	33,109	-
Market share3 4			48.5%	49.7%	48.2%	-
Net increase from previous period4			1,928	432	405	1,950
	Xi		26	-	96	1,000
	FOMA1		3,542	959	578	2,180
	mova		(minus1,640)	(minus526)	(minus269)	(minus1,240)
Churn rate4			0.47%	0.44%	0.49%	-
Number of handsets (Xi + FOMA + mova) sold5			19,055	4,615	4,645	-
i-mode subscriptions			48,141	49,061	47,450	44,440
sp-mode subscriptions			2,095	-	3,296	7,230
i-channel subscriptions			16,233	16,757	15,705	-
i-concier subscriptions			6,224	4,783	6,135	-
DCMX subscriptions6			12,321	11,640	12,463	12,960

1 Effective March 3, 2008, FOMA subscription became mandatory for subscription to "2in1" services, and those FOMA subscriptions are included in the number of FOMA subscribers.
2 Sum of "Pake-hodai FLAT," "Pake-hodai double/double 2," "Pake-hodai simple," "Pake-hodai full," "Pake-hodai," "Biz-hodai," "Xi Data Plan Ninen," "Xi Data Plan," "Flat-rate data plan FLAT (includes Value)," "Flat-rate data plan Standard/Standard 2 (includes Value)," "Flat-rate data plan 64k (includes Value)" and "Flat-rate data plan HIGH-SPEED (includes Value)."
3 Source for other cellular telecommunications operators: Data announced by Telecommunications Carriers Association
4 Data are calculated including communication module services subscriptions.
5 Sum of new subscriptions, change of subscription from FOMA/mova to Xi, Xi/mova to FOMA, Xi/FOMA to mova, Xi handset upgrade by Xi subscribers, FOMA handset upgrade by FOMA subscribers and mova handset upgrade by mova subscribers
6 Inclusive of DCMX mini subscriptions

[Unit]
ARPU: yen/month/contract
MOU: minutes/month/contract

(Consolidated basis)
		FY2010		FY2011
		Full-year results [Ref.]		1Q (Apr.-Jun. 2011)	Full-year forecasts [Ref.]
			1Q (Apr.-Jun. 2010) [Ref.]	1Q (Apr.-Jun. 2011)	Full-year forecasts [Ref.]
ARPU
Aggregate ARPU (Xi + FOMA + mova)1		5,070	5,190	4,960	4,890
	Voice ARPU2	2,530	2,680	2,340	2,220
	Packet ARPU	2,540	2,510	2,620	2,670
	ARPU generated from international services3	90	80	80	90
Aggregate ARPU (FOMA)1		5,120	5,260	4,980	4,910
	Voice ARPU2	2,520	2,670	2,340	2,220
	Packet ARPU	2,600	2,590	2,640	2,690
	ARPU generated from international services3	90	90	80	90
Aggregate ARPU (mova)1		3,280	3,330	3,230	3,250
	Voice ARPU2	2,720	2,770	2,680	2,680
	Packet ARPU	560	560	550	570
	ARPU generated from international services3	0	0	0	20
MOU
MOU (Xi + FOMA + mova)4		134	133	128	-
MOU (FOMA)4		137	137	129	-
MOU (mova)4		44	45	39	-

1 Data are calculated excluding revenues and subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."
2 Inclusive of circuit-switched data communication
3 Inclusive of voice communication and packet communication
4 Data are calculated excluding subscriptions to communication module services, "Phone Number Storage" and "Mail Address Storage."

ARPU (Average monthly Revenue Per Unit) :
- Average monthly revenue per unit, or ARPU, is used to measure average monthly operating revenues attributable to designated services on a per subscription basis. ARPU is calculated by dividing various revenue items included in operating revenues from our wireless services, such as basic monthly charges, voice communication charges and packet communication charges, from designated services which are incurred consistently each month, by the number of active subscriptions to the relevant services. Accordingly, the calculation of ARPU excludes revenues that are not representative of monthly average usage such as activation fees. We believe that our ARPU figures provide useful information to analyze the average usage per subscription and the impacts of changes in our billing arrangements. The revenue items included in the numerators of our ARPU figures are based on our U.S. GAAP results of operations. This definition applies to all ARPU figures hereinafter.
MOU (Minutes of Use) : Average monthly communication time per subscription.

Sum of Number of active subscriptions for each month ((Number of subscriptions at the end of previous month + Number of subscriptions at the end of current month) / 2) during the relevant period