Business Segments

NTT DOCOMO's business consists of two reportable segments: mobile phone business and miscellaneous businesses.
The composition of NTT DOCOMO's operating revenues by segment are as follows.

Cellular (Xi, FOMA, and mova) services, packet communications services, international services, satellite mobile communications services, and sales of handsets and equipment for each service, etc.

Credit business, home shopping services, mobile advertisement business, high-speed internet access service for hotel facilities and other measures, and other miscellaneous businesses.

NTT DOCOMO terminated mova services on March 31, 2012.

Changes in operating revenues and operating income (loss) are as follows.

For the year ended March 31, 2011, operating revenues from our mobile phone business segment decreased by 77.0 billion yen or 1.8% to 4,090.7 billion yen from 4,167.7 billion yen in the prior fiscal year. Cellular services revenues, which are revenues from voice and packet communications of mobile phone services, decreased by 92.3 billion yen or 2.6% to 3,407.1 billion yen for the year ended March 31, 2011 from 3,499.5 billion yen in the prior fiscal year. Equipment sales revenues for the year ended March 31, 2011 decreased from the prior fiscal year due to a reduction in the wholesale price per unit. Operating expenses in our mobile phone business segment decreased by 88.1 billion yen or 2.7% to 3,233.9 billion yen from 3,322.1 billion yen in the prior fiscal year. As a result, operating income from our mobile phone business segment increased by 11.1 billion yen or 1.3% to 856.7 billion yen compared to 845.6 billion yen in the prior fiscal year.

(Billions of yen)

	3/2007	3/2008	3/2009	3/2010	3/2011
Operating revenues	4,718.9	4,647.1	4,381.3	4,167.7	4,090.7
Operating income	803.7	858.2	855.3	845.6	856.7

Operating revenues from our miscellaneous businesses increased by 16.9 billion yen or 14.5% from 116.7 billion yen in the prior fiscal year to 133.6 billion yen for the year ended March 31, 2011, which represented 3.2% of total operating revenues. Operating expenses from our miscellaneous businesses increased by 17.5 billion yen or 13.7% from 128.1 billion yen in the prior fiscal year to 145.6 billion yen. The increase in operating revenues and expenses resulted primarily from the steadfast expansion of the home shopping business, which uses television as its main medium. As we have also promoted the measures aimed for the launch and expansion of multimedia broadcasting and other new businesses, operating loss from our miscellaneous businesses for the year ended March 31, 2011 grew to 12.0 billion yen from 11.4 billion yen in the prior fiscal year.

(Billions of yen)

	3/2007	3/2008	3/2009	3/2010	3/2011
Operating revenues	45.8	54.7	66.7	116.7	133.6
Operating income (loss)	(minus14.8)	(minus19.9)	(minus24.3)	(minus11.4)	(minus12.0)

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