Message from CEO

Dear shareholders and investors,

With Japan’s mobile phone market reaching maturation, as the customers’ values and needs have diversified, we have implemented a variety of reforms working to deliver the best possible service, safety and security to each and every customer.

In July 2008, we changed the corporate logo and the corporate colors, and by merging the eight regional subsidiaries into NTT DOCOMO, INC., we carried out a fundamental review of the business operational structure. We have also continued our efforts to enhance customer satisfaction, including the rollout of handset series that enable customers to choose handsets that meet their values and lifestyles, and the launch of new services, such as the "i-concier" service, that propose new ways of using mobile handsets.
Further, in October 2008, we announced our medium-term business direction called "DOCOMO’s Change and Challenge to Achieve New Growth," which lays out the future action plan to be taken going forward.

While the business environment in which we find ourselves has grown even more severe, by steadily undertaking "Change and Challenge" programs viewed from the customers’ perspective, we aim to become a company that contributes to the attainment of a safe and secure society where all people can live comfortably and richly, and to the sustainable development of such a society.

As always, I ask for your continued goodwill and support.

May 2009

Ryuji Yamada
President and Chief Executive Officer