Message from the CEO to our shareholders and investors.
Dear Shareholders and Investors
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Japan's mobile communications industry is going through a major transition driven by the rapid proliferation of smartphones and social communications services. Against this backdrop, we have provided various services that are useful for our customers' everyday lives leveraging our proprietary "docomo cloud" technology, "dmarket" portal and other offerings. At the same time, we continued our efforts aimed for further customer satisfaction improvement, including, among other things, expanding the coverage of our Xi LTE service and maintaining a safe, secure and high-quality network. As a result, we recorded an increase in operating income for the fiscal year ended March 31, 2013, driven mainly by a steadfast growth in the number of smartphones sold. Operating income, however, posted a decrease to 837.2 billion yen amid intensified competition. In the fiscal year ending March 31, 2014, we will continually strive to thoroughly brush up the competitiveness of our overall offerings—i.e., devices, network and services, aiming to fulfill our mission as a provider of social infrastructure of ensuring communications that connect people. In addition, to step up the actions undertaken to realize our Medium-Term Vision 2015: "Shaping a Smart Life," we plan to deploy various innovative services in collaboration with external partners or taking advantage of our "docomo cloud" technology, toward the goal of expanding into new business domains. Going forward, we will devote ourselves to realizing our "dream" of becoming a "partner for a Smart Life" for each and every customer by delivering safety, security, convenience and comfort to their everyday lives. As always, I ask for your continued goodwill and support.
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