Collaborating with Customers on Service Creation: "My DOCOMO Labs" (PDF Download)

In an environment of increasingly strong competition between mobile operators, "My DOCOMO Labs" is attempting to identify potential customer needs in hopes of creating new centers of value. We hope to co-create new services by conducting public experiments to studying customers' potential needs.

Collaborating with Customers on Service Creation: "My DOCOMO Labs" (PDF format:541KB) 5 pages

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