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WHY IS A MOBILE OPERATOR SELLING VEGETABLES?

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(PDF file)Mobility 39 (January 2013) (PDF format: 979KB)

NTT DOCOMO created a buzz in 2012 when it acquired a controlling stake in Radishbo-ya, Japan's premium home-delivery service for organic vegetables and preservative-free foods. But why would a mobile operator want to start serving vegetables?

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