TOKYO, JAPAN, April 28, 2009 ---
Customer Satisfaction Initiatives
1. Reduced charges for flat-rate data plans for phone users
DOCOMO phone users will pay lower basic charges for the flat-rate data plans
2. More free communication with members of group-discount plans
Beginning May 1, subscribers to the group-discount plans "Family Discount" or "Office Discount" no longer will be charged for receiving large-volume
3. New flat-rate-data plans for PC users
Two new flat-rate data communications plans for PC users, "Flat-rate Data Standard" and "Flat-rate Data Standard Value," will begin July 1. In the case of two-year contracts, the basic monthly charges will start as low as ¥1,000 for Flat-rate Data Standard and ¥1,735 for Flat-rate Data Standard Value.
4. New after-care and expanded customer-loyalty services
The Mobile Phone Checking Service will be launched at docomo shops on July 1 to provide free basic after-care, including checkups, minor repairs and consulting to help customers maintain their mobile phones in the best possible condition. Further, DOCOMO Premier Club will offer members the option of receiving a free portable charger in addition to the ongoing battery-pack giveaway option as part of a customer-loyalty promotion.
5. New service counters in London and New York
DOCOMO will open service counters in London in May and New York in September to provide support to customers visiting these locations for leisure, business or study. DOCOMO already operates service counters in Japanese airports, as well as in Hawaii since 2005.
Corporate Social Responsibility Initiatives
1. Mobile Phone Safety Program DVD
Mobile Phone Safety Classes, a program DOCOMO launched in 2004 to dispatch instructors to schools and communities to talk about the responsible use of mobile phones, will begin providing DVDs (or VHS tapes) about basic phone manners, how spam mail works, etc. to about 33,000 elementary, middle and high schools nationwide. Nearly 1.5 million students have participated the program to date.
2. Enhanced mobile safety for minors
In response to Japan's enactment of new legislation from April 1 to protect youths from harmful online sites, on the same day DOCOMO began applying the
1. Upgrades to
2. Launch of HSUPA
Beginning around June (to be fixed), packet-data uplinks using
In addition to the new initiatives, DOCOMO will continue to conduct a variety of initiatives in the fields of customer satisfaction and corporate social responsibility.
1. Prompt response to customer requests
Since October 2008, DOCOMO has been dispatching technicians into the field within 48 hours of setting up an appointment to inspect radio wave conditions in the customer's area. Some 13,000 field checks were conducted between October 2008 and March 2009.
2. User trials for Disaster Message Board Service
The Disaster Message Board Service is a bilingual (Japanese and English) service that enables people to communicate during disasters by posting and checking messages on an electronic bulletin board. DOCOMO offers people opportunities to try out and familiarize themselves with the service on numerous occasions during the year.
3. Countermeasures for natural disasters
Beginning in December 2007, DOCOMO launched Area Mail™, an
Also, to help minimize disruptions in mobile communication during natural disasters, DOCOMO maintains a fleet of 52 vehicles with portable base stations, and another 65 vehicles with portable electricity generators and spare phone batteries for use by people in disaster-hit areas.
4. Sustainable environment initiatives
DOCOMO has been carrying out various programs to help prevent global warming, minimize emissions and utilize natural resources. To lower its use of electricity for mobile network equipment, DOCOMO opened the Tachikawa ICT Ecology Center in February 2009 to promote reduced CO2 emissions. The
- About NTT DOCOMO
NTT DOCOMOis the world's leading mobile operator and provider of advanced mobile services. The company serves over 54 million customers in Japan, including 48 million using i-mode™, the world's most popular mobile e-mail/Internet platform, and 49 million using FOMA™, the world's original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized "lifestyle tools" for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMOis listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.co.jp/english.
FOMA service is only available in Japan.