CSR Mid-Term Target

The CSR Mid-Term Target outlines the goals to be attained by 2020 toward realizing "a society in which people can live with security, safety, comfort and affluence," a goal stated in DOCOMO's CSR

Identification of Material Issues

Toward setting the goals, material issues were first identified. We identified 30 Sustainability Priorities based on due consideration of GRI and other guidelines, an external assessment of ESG aspects and new social requirements such as the SDGs. We assigned priorities to the 30 Sustainability Priorities based on the two axes of relevance to stakeholders and relevance to the NTT DOCOMO Group to identify "Eight Sustainability Focuses".

NTT DOCOMO group's materiality matrix: The Sustainability Priorities are placed on a matrix that displays their position relative to the degree of stakeholder interest and potential business impact to the NTT DOCOMO Group to identify "Eight Sustainability Focuses".NTT DOCOMO group's materiality matrix: The Sustainability Priorities are placed on a matrix that displays their position relative to the degree of stakeholder interest and potential business impact to the NTT DOCOMO Group to identify "Eight Sustainability Focuses".

PDFPDF: NTT DOCOMO group's Material Issues (PDF format:120KB)

Eight Sustainability Focuses

  1. Contribute to society and environment through ICT
  2. Implement information security measures
  3. Strengthen corporate governance
  4. Ensure stability and reliability of communication services
  5. Enhance customer satisfaction and protect young people
  6. Promote safety, health, and welfare
  7. Respect human rights and diversity
  8. Address climate change and effectively use resources

Goals and KPIs

DOCOMO's eight Sustainability Focuses and their respective goals, KPIs, initiatives, related CSR policies and related SDGs are described below.

Sustainability Focus 1. Contribute to society and environment through ICT

Mid-Term Goal

Provide ICT services that contribute to resolving social issues

KPIs

A: Monitor cases in which ICT services contribute to resolving social issues

Initiatives

Develop and provide services and solutions that address social issues in areas such as education, health and working styles through co-creation with partners

Related CSR Policies

Education & Learning, Health & Medical Care, Mobility, Productivity Improvement, Work Style Reform, Climate ChangeEducation & Learning, Health & Medical Care, Mobility, Productivity Improvement, Work Style Reform, Climate Change

Related SDGs

Logo: 1, NO POVERTY. Logo: 2, ZERO HUNGER. Logo: 4, QUALITY EDUCATION. Logo: 9, INDUSTRY, INNOVATION AND INFRASTRUCTURE. Logo: 13, CLIMATE ACTION.Logo: 1, NO POVERTY. Logo: 2, ZERO HUNGER. Logo: 4, QUALITY EDUCATION. Logo: 9, INDUSTRY, INNOVATION AND INFRASTRUCTURE. Logo: 13, CLIMATE ACTION.

Sustainability Focus 2. Implement information security measures

Mid-Term Goal

Protect customers' information assets by addressing increasingly sophisticated and serious security risks

KPIs

A: Number of information security incidents: 0
B: Conduct information security training for all employees at least once a year
C: Monitor information security management carried out by subcontractors

Initiatives

  1. Educate information security experts
  2. Raise awareness of information security and data privacy among employees
  3. Bolster supply chain management

Related CSR Policies

Consumer Issues, Fair Operating PracticesConsumer Issues, Fair Operating Practices

Related SDGs

There are no SDGs related to this goal.

Sustainability Focus 3. Strengthen corporate governance

Mid-Term Goal

Establish a corporate culture that society trusts

KPIs

A: Organize more stakeholder dialogs than in the previous year
B: Appoint two or more independent outside directors
C: Monitor percentage of participation in compliance training
D: Monitor number of compliance violations

Initiatives

  1. Carry out constructive dialog with stakeholders
  2. Ensure board diversity
  3. Establish thorough compliance

Related CSR Policies

Organizational Governance, Fair Operating PracticesOrganizational Governance, Fair Operating Practices

Related SDGs

There are no SDGs related to this goal.

Sustainability Focus 4. Ensure stability and reliability of communication services

Mid-Term Goal

Provide stable communication services and promptly resume operations in the event of a disaster or other emergencies

KPIs

A: Stable service provision rate: 100%
B: Number of major accidents: 0
C: Higher percentage of population covered by LTE than in the previous year
D: Large-zone base station coverage of prefectural capital cities: 100%

Initiatives

  1. Construction and maintenance of reliable networks
  2. Speedy response to disaster recovery

Related CSR Policies

Consumer IssuesConsumer Issues

Related SDGs

Logo: 1, NO POVERTY. Logo: 9, INDUSTRY, INNOVATION AND INFRASTRUCTURE.Logo: 1, NO POVERTY. Logo: 9, INDUSTRY, INNOVATION AND INFRASTRUCTURE.

Sustainability Focus 5. Enhance customer satisfaction and protect young people

Mid-Term Goal

Enhance customer satisfaction and protect young people from problems related to smartphone and mobile phone use

KPIs

A: Monitor results of the customer satisfaction and the quality of customer service surveys
B: Smartphone and mobile phone safety classes: 1.3 million attendees per year

Initiatives

  1. Collect customers' voices, provide feedback to relevant departments, and consider and implement improvements
  2. Enhance quality of services aimed at protecting young people
  3. Implement activities aimed at educating young people

Related CSR Policies

Consumer Issues, Community InvolvementConsumer Issues, Community Involvement

Related SDGs

Logo: 16, PEACE, JUSTICE, AND STRONG INSTITUTIONS.Logo: 16, PEACE, JUSTICE, AND STRONG INSTITUTIONS.

Sustainability Focus 6. Promote safety, health, and welfare

Mid-Term Goal

Promote employee safety and wellness to maintain vigorous business operations

KPIs

A: Improve level of employee satisfaction compared to previous year
B: Total annual hours worked: approximately 1,800
C: Number of serious industrial accidents during construction work: 0
D: Implementation rate of specific health guidance: 60%
E: Implementation rate of stress checks: 95%

Initiatives

  1. Maintain and enhance employee motivation
  2. Deploy measures aimed at promoting employee safety and wellness

Related CSR Policies

Labor PracticesLabor Practices

Related SDGs

Logo: 3, GOOD HEALTH AND WELL-BEING. Logo: 8, DECENT WORK AND ECONOMIC GROWTH.Logo: 3, GOOD HEALTH AND WELL-BEING. Logo: 8, DECENT WORK AND ECONOMIC GROWTH.

Sustainability Focus 7. Respect human rights and diversity

Mid-Term Goal

Respect the human rights of all stakeholders across all aspects of business activities

KPIs

A: Ratio of female managers: 7.5%
B: Ratio of persons with disabilities: 2.0%
C: Monitor number of confirmed human rights violations
D: Monitor percentage of participation in human rights training

Initiatives

  1. Promote diversity
  2. Establish an awareness of human rights
  3. Strengthen supply chain management

Related CSR Policies

Human Rights, Fair Operating PracticesHuman Rights, Fair Operating Practices

Related SDGs

Logo: 5, GENDER EQUALITY. Logo: 10, REDUCED INEQUALITIES.Logo: 5, GENDER EQUALITY. Logo: 10, REDUCED INEQUALITIES.

Sustainability Focus 8. Address climate change and effectively use resources

Mid-Term Goal

Steadily implement Green Action Plan 2030 (in Japanese only) and pursue the most advanced environmental management

KPIs

A: Amount of contribution to the reduction of CO2 emissions: 38 million tons
B: Electrical efficiency of the communications services: sevenfold increase
C: Final disposal ratio of waste: under 1.4%
D: Used mobile phone collection: 16 million units (cumulative total for fiscal 2016-2020)

Initiatives

  1. Develop and provide services and technologies that contribute to reducing CO2 emissions
  2. Develop and install electrically efficient base stations and network facilities
  3. Restrain the final disposal ratio of waste and make effective use of resources
  4. Strengthen supply chain management

Related CSR Policies

The EnvironmentThe Environment

Related SDGs

Logo: 7, AFFORDABLE AND CLEAN ENERGY. Logo: 12, RESPONSIBLE CONSUMPTION AND PRODUCTION. Logo: 13, CLIMATE ACTION.Logo: 7, AFFORDABLE AND CLEAN ENERGY. Logo: 12, RESPONSIBLE CONSUMPTION AND PRODUCTION. Logo: 13, CLIMATE ACTION.

Items common to all Sustainable Focuses (for customers and local communities)

Mid-Term Goal

Develop DOCOMO's image as a company that actively engages in CSR activities

KPIs

A: Maintain high position in CSR-related corporate rankings in Japan
B: Selection to ESG-related indices in Japan
C: Social contribution costs: 1% of profit
D: Number of employees participating in volunteer activities: more than previous year

Initiatives

  1. Continue "ForONEs" promotion campaign
  2. Increase number of messages from senior managers
  3. Continue and promote social contribution activities including support for disaster restoration

Related CSR Policies

Innovative docomo + Responsible docomoInnovative docomo + Responsible docomo

Related SDGs

There are no SDGs related to this goal.

Items common to all Sustainable Focuses (for shareholders and investors)

Mid-Term Goal

Earn high marks from investors and other stakeholders in Japan and abroad by meeting the growing needs of ESG investment

KPIs

A: Selection to major ESG investment indices

Initiatives

  1. Clarify and seek enhancements on ESG issues
  2. Bolster transmission of ESG-related information by holding investor presentations and other means
  3. Enhance content of integrated reports and sustainability reports

Related CSR Policies

Innovative docomo + Responsible docomoInnovative docomo + Responsible docomo

Related SDGs

There are no SDGs related to this goal.

RoadMap

The roadmap for the CSR Mid-Term Target for 2020 and our vision beyond 2020.

We will strive to achieve CSR Mid-Term Targets and KPIs for 2020, by working on the Eight Sustainability Focuses including Innovative docomo and Responsible docomo. Beyond 2020, we will set new "Value-creation domains" and contribute to the Sustainable development goals. Through these initiatives we will expand our social impact, and endeavor for its own corporate change to exceed the expectations of customers with the cooperation of business partners, aiming to amaze and inspire our customers and the realization of new value and co-creation with our partners to create an enriched era of 5G, all of which is inspired in this meaning of beyond.We will strive to achieve CSR Mid-Term Targets and KPIs for 2020, by working on the Eight Sustainability Focuses including Innovative docomo and Responsible docomo. Beyond 2020, we will set new "Value-creation domains" and contribute to the Sustainable development goals. Through these initiatives we will expand our social impact, and endeavor for its own corporate change to exceed the expectations of customers with the cooperation of business partners, aiming to amaze and inspire our customers and the realization of new value and co-creation with our partners to create an enriched era of 5G, all of which is inspired in this meaning of beyond.

PDFPDF: Image of RoadMap for the CSR Mid-Term Target for 2020 and beyond (PDF format:192KB)

[Reference] Sustainable Development Goals (SDGs)

SUSTAINABLE DEVELOPMENT GOALS 17 GOALS TO TRANSFORM OUR WORLD 1, NO POVERTY 2, ZERO HUNGER 3, GOOD HEALTH AND WELL-BEING 4, QUALITY EDUCATION 5, GENDER EQUALITY 6, CLEAN WATER AND SANITATION 7, AFFORDABLE AND CLEAN ENERGY 8, DECENT WORK AND ECONOMIC GROWTH 9, INDUSTRY, INNOVATION AND INFRASTRUCTURE 10, REDUCED INEQUALITIES 11, SUSTAINABLE CITIES AND COMMUNITIES 12, RESPONSIBLE CONSUMPTION AND PRODUCTION 13, CLIMATE ACTION 14, LIFE BELOW WATER 15, LIFE ON LAND 16, PEACE, JUSTICE AND STRONG INSTITUTIONS 17, PARTNERSHIPS FOR THE GOALS SUSTAINABLE DEVELOPMENT GOALSSUSTAINABLE DEVELOPMENT GOALS 17 GOALS TO TRANSFORM OUR WORLD 1, NO POVERTY 2, ZERO HUNGER 3, GOOD HEALTH AND WELL-BEING 4, QUALITY EDUCATION 5, GENDER EQUALITY 6, CLEAN WATER AND SANITATION 7, AFFORDABLE AND CLEAN ENERGY 8, DECENT WORK AND ECONOMIC GROWTH 9, INDUSTRY, INNOVATION AND INFRASTRUCTURE 10, REDUCED INEQUALITIES 11, SUSTAINABLE CITIES AND COMMUNITIES 12, RESPONSIBLE CONSUMPTION AND PRODUCTION 13, CLIMATE ACTION 14, LIFE BELOW WATER 15, LIFE ON LAND 16, PEACE, JUSTICE AND STRONG INSTITUTIONS 17, PARTNERSHIPS FOR THE GOALS SUSTAINABLE DEVELOPMENT GOALS
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