TOKYO, JAPAN, April 17, 2003 --- The NTT DoCoMo group announced today that it will conduct its 8th "DoCoMo Woods" Campaign. This environmental initiative is part of DoCoMo's ongoing philanthropic activities.
NTT DoCoMo launched this reforestation project in May 1999 and has continued its efforts in eight different regions during the past five years. New trees have been planted in Yamaguchi, Kanagawa, Hokkaido, Kagawa, Ishikawa and Mie prefectures and the Kanto-Koshinetsu region (please see attachment). The goal is to reforest a total of nine areas of Japan by 2004.
On April 19, some 80 DoCoMo employees will go to Okushima-yama in Shiga Prefecture where they will plant cedar, cypress and oak seedlings in an area measuring approximately 1.34 hectares.
DoCoMo established the project through the National Land Afforestation Promotion Organization, in cooperation with the Forestry Agency. The organization, which is funded by DoCoMo and other environmentally-concerned companies, organizes projects that provide major corporations with opportunities to replenish wooded areas and protect wildlife.
As one of Japan's most prominent corporate citizens, DoCoMo takes environmental protection very seriously. Some of the diverse environmental activities conducted by the company include:
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Environmentally-aware procurement of materials. |
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Development of compact mobile phones that minimize power consumption. |
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Recycling of mobile phones and their rechargeable batteries. |
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Environmentally-friendly building designs for all group facilities. |
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Use of recycled paper for instruction manuals, product catalogs, complementary paper bags, etc. |
| Attachment |
| "DoCoMo Woods" Campaign |
| Date | Place | |
| 1 | May 15, 1999 | Namera -yama, Yamaguchi Prefecture |
| 2 | October 23, 1999 | Yozuku, Kanagawa Prefecture |
| 3 | June 2, 2000 | Tarumae, Hokkaido |
| 4 | March 10, 2001 | Kashihara, Kagawa Prefecture |
| 5 | October 27, 2001 | Tarubi, Ishikawa Prefecture |
| 6 | April 27, 2002 | Gonyutani, Mie Prefecture |
| 7 | September-October, 2002 | Kanto-Koshinetsu region (10 areas total) |
About NTT DoCoMo
NTT DoCoMo is the world's leading mobile communications company with more than 45 million customers. The company provides a wide variety of leading-edge mobile multimedia services. These include 
, the world's most popular mobile internet service, which provides e-mail and internet access to over 37 million subscribers, and 
, launched in 2001 as the world's first 3G mobile service based on W-CDMA. In addition to wholly owned subsidiaries in Europe and North and South America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in the Asia-Pacific, Europe and North and South America. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM), and New York (DCM) stock exchanges. For more information, visit www.docomo.ne.jp/english
i-mode and FOMA are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries.
