DoCoMo Sells More than 10 Million Camera Phones in 11 Months

Products & Services
TOKYO, JAPAN, April 30, 2003 --- NTT DoCoMo, Inc. announced today that it has sold more than 10 million camera phones since launching the first model, the SH251i, on June 1, 2002. The phones transmit photos via the i-shot™ photo messaging service available on DoCoMo's PDC network.

DoCoMo's camera phone sales have been expanding in recent months as customers become more aware of the convenience and functionality of i-shot. They are especially popular among users between the ages of 20 and 30, who account for about 60% of total sales.

DoCoMo's i-shot service allows still images taken with the phone's built-in camera to be transmitted to virtually any device capable of receiving e-mail. DoCoMo has found that photos are viewed/transferred an average of 2.19 times.

The DoCoMo lineup currently offers 11 camera phones equipped for i-shot and offering a wide variety of related features, including the ability to edit photos as original screensavers using downloaded picture frames. DoCoMo will expand its lineup with recently announced models offering high-resolution cameras with up to 1.3 megapixels.

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About NTT DoCoMo
NTT DoCoMo is the world's leading mobile communications company with more than 46 million customers. The company provides a wide variety of leading-edge mobile multimedia services. These include , the world's most popular mobile internet service, which provides e-mail and internet access to over 38 million subscribers, and , launched in 2001 as the world's first 3G mobile service based on W-CDMA. In addition to wholly owned subsidiaries in Europe and North and South America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in the Asia-Pacific, Europe and North and South America. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM), and New York (DCM) stock exchanges. For more information, visit

i-mode and FOMA are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries.
i-shot is a trademark of NTT DoCoMo, Inc. in Japan.
mova is a registered trademark of NTT DoCoMo, Inc. in Japan.

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