TOKYO, JAPAN, October 16, 2003 --- The NTT DoCoMo group announced today that it would carry out the 9th "DoCoMo Woods" Campaign, an ongoing environmental initiative. DoCoMo started this reforestation project in May 1999 and has continued its efforts in nine different regions during the past five years.
On October 18, some 90 DoCoMo employees will go to Miyagi Prefecture to plant cherry (prunus sargentii) and azalea seedlings, and also attend to cypresses previously planted in the area, which measures 2.82 hectares. This now brings the total reforested area under this continuing project to 52.73 hectares.
DoCoMo launched the DoCoMo Woods Campaign in cooperation with the National Land Forestation Promotion Organization and the Forestry Agency. The organization, which is funded by environmentally concerned companies including DoCoMo, manages projects that provide corporations with opportunities to replenish wooded areas and protect wildlife.
The DoCoMo Woods Campaign, among others, is a salient activity in line with our Environmental Charter established in June 1999. The Charter sets out DoCoMo's fundamental guidelines for dealing with environmental problems and recognizes that the task of preserving the environment is a perpetually ongoing management issue. Our Environmental Charter comprises two components, a Basic Philosophy and Basic Policies.
Basic Philosophy:
To balance our operations with the global environment and create a world that is easier for all to inhabit, DoCoMo commits itself to contributing toward the creation of environment-friendly social systems, both now and in the future.
Basic Policies:
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1. | To fulfill corporate responsibilities |
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2. | To build social systems fitted to people and nature |
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3. | To support environmental protection and coexistence in harmony with the environment as a global citizen |
About NTT DoCoMo
NTT DoCoMo is the world's leading mobile communications company with more than 47 million customers. The company provides a wide variety of leading-edge mobile multimedia services. These include i-mode®, the world's most popular mobile internet service, which provides e-mail and internet access to over 39 million subscribers, and FOMA, launched in 2001 as the world's first 3G mobile service based on W-CDMA. In addition to wholly owned subsidiaries in Europe and North and South America, the company is expanding its global reach through strategic alliances with mobile and multimedia service providers in Asia-Pacific, Europe and North and South America. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM), and New York (DCM) stock exchanges. For more information, visit www.docomo.ne.jp/english
i-mode and FOMA are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries.
NTT DoCoMo's FOMA service is only available to subscribers in Japan.
