i-channel Subscribers Exceed 15 Million

Products & Services

TOKYO, JAPAN, January 7, 2008 --- NTT DoCoMo, Inc. and its eight regional subsidiaries announced that subscribers to the i-channel™ news and information service surpassed 15 million on January 3, 2008.

The achievement came nine months after surpassing 10 million subscribers (March 2007) and two years and three months after the service's launch (September 2005).

DoCoMo's i-channel is a push service that automatically sends scrolling-text headlines to a phone's standby screen. The headlines come from the i-channel site, which is arranged into five information channels: weather, news, sports & entertainment, horoscopes and recommended i-mode™ sites. By simply pushing the i-channel button on a compatible phone, the user can view detailed information about each headline. Information is updated almost every two hours from morning to nighttime.

The monthly cost of the service is 150 yen (excl. tax). There is no extra charge for headlines sent to the subscriber phone's standby screen, but packet communication charges apply when detailed content is viewed.

About NTT DoCoMo
NTT DoCoMo is the world's leading mobile communications company. DoCoMo serves over 53 million customers, including 40 million people subscribing to FOMA™, launched as the world's first 3G mobile service based on W-CDMA in 2001. DoCoMo also offers a wide variety of leading-edge mobile multimedia services, including i-mode™, the world's most popular mobile e-mail/Internet service, used by more than 47 million people. With the addition of credit-card and other e-wallet functions, DoCoMo mobile phones have become highly versatile tools for daily life. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.co.jp/english.

i-mode, FOMA and i-channel are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries.
NTT DoCoMo's FOMA service is only available to subscribers in Japan.

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