Press Releases

TOKYO, JAPAN, April 18, 2008 --- NTT DoCoMo, Inc. and its eight regional subsidiaries today unveiled the new DoCoMo corporate logo and other re-branding elements that will be introduced beginning July 1.

The new logo's color is red, which symbolizes the company's energy and dynamism. The logo, along with other branding elements, embodies DoCoMo's commitment to achieve customer satisfaction by understanding the needs of customers and building stronger relationships with them, and to maximize the creativity of the company's workforce and remain a leading innovator in the mobile communications industry.

The logo and new brand slogan — Unlimited Potential, in Your Hand — also express DoCoMo's commitment to offer high-quality, value-added mobile services and technologies that enhance human relationships and lifestyles.

The changes are the result of DoCoMo's review of its branding and related marketing strategies after establishing the Corporate Branding Division in August 2007.

DoCoMo's New Brand Statement

About NTT DoCoMo

NTT DoCoMo is the world's leading mobile communications company. DoCoMo serves over 53 million customers, including 44 million people subscribing to FOMA™, launched as the world's first 3G mobile service based on W-CDMA in 2001. DoCoMo also offers a wide variety of leading-edge mobile multimedia services, including i-mode™, the world's most popular mobile e-mail/Internet service, used by 48 million people. With the addition of credit-card and other e-wallet functions, DoCoMo mobile phones have become highly versatile tools for daily life. NTT DoCoMo is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.docomo.ne.jp/english.

i-mode and FOMA are trademarks or registered trademarks of NTT DoCoMo, Inc. in Japan and other countries.
NTT DoCoMo's FOMA service is only available to subscribers in Japan.