NTT DOCOMO Develops New PRADA-Branded Handset with LG

Products & Services

TOKYO, JAPAN, May 9, 2008 --- NTT DOCOMO, INC. and its regional companies announced today that they will begin marketing "PRADA Phone by LG", a full touch screen mobile phone for the Japanese market, from June.

The handset, already available in Europe and other countries/regions, has been redeveloped specifically for DOCOMO. Reflecting an attention to detail, uncompromising quality and technology nurtured in the global market, the sophistication and elegance of the new PRADA Phone by LG represents a logical evolution of the previous phone.

The PRADA concept is faithfully represented in a special leather case, accessories and custom-tailored screen graphics that accompany the handset.

Handset features include an intuitive, full-size touch screen with vibration touch to improve usability. This function activates whenever users touch screen icons to make a call, use e-mail, take and view photos or listen to music. The 2 megapixel camera is equipped with a German-made Schneider-Kreuznach lens and auto-focus capability.

HIGH-SPEED 7.2Mbps data transmission makes it easy to enjoy i-mode™ and to download Chaku-Uta Full® and other large files, while full 3-inch browser compatibility enhances the mobile Internet experience.

PRADA Phone by LG will be available at all DOCOMO sales channels.

(Attachment) Main Specifications of PRADA Phone by LG

PRADA Phone by LG

PRADA Phone by LG

NTT DOCOMO is the world's leading mobile communications company. DOCOMO serves over 53 million customers, including 44 million people subscribing to FOMA™, launched as the world's first 3G mobile service based on W-CDMA in 2001. DOCOMO also offers a wide variety of leading-edge mobile multimedia services, including i-mode™, the world's most popular mobile e-mail/Internet service, used by 48 million people. With the addition of credit-card and other e-wallet functions, DOCOMO mobile phones have become highly versatile tools for daily life. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit

i-mode and FOMA are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and other countries.
NTT DOCOMO's FOMA service is only available to subscribers in Japan.
In FOMA HIGH-SPEED areas, speeds of up to 7.2Mbps are available under the most favorable conditions. However, communication speed may vary according to usage environment and network conditions. 7.2Mbps represents the technical standard for maximum communication speed and is not the actual speed of communication.
The special leather case and accessories are part of the handset package and will not be sold separately.
PRADA is a trademark of PRADA. S.p.A
Chaku-Uta Full are registered trademark of Sony Music Entertainment Corporation.

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