NTT DOCOMO Unveils 20 New Models
— 19 handsets and 1 digital photo frame —

Products & Services

TOKYO, JAPAN, November 10, 2009 --- NTT DOCOMO, INC. announced today its lineup of 19 new handsets, as well as a 3G-capable digital photo frame, for launch on or after November 20, depending on the model. The lineup includes models in the four main series of FOMA™ 3G handsets —docomo STYLE series™, docomo PRIME series™, docomo SMART series™ and docomo PRO series™.

The new models and their planned launches are as follows:

docomo STYLE series

Distinctive mobile phones designed like accessories and offered in a wide variety of fashionable designs and colors for individuals who want to project the latest "look."

F-02B November to December 2009 Jewelry-quality waterproof phone with a tiny, snap-on perfume holder for an air of elegance.
L-01B February to March 2010 Hottest colors for body and illumination, plus auxiliary touchscreen for quick access to favorite functions.
L-02B December 2009 Fashionable phone that looks chic and comes with special content for beauty tips.
L-03B March 2010 Compact model with simple design and trilingual interface (Japanese/English/Korean) for active travelers.
N-01B December 2009 Elegant illumination in colors reminiscent of French manicure designs.
N-03B January to February 2010 Waterproof body with tough but beautiful water-pattern coating for enduring elegance.
P-02B February to March 2010 Glamorous but cute swing/slider phone with touchscreen- operated camera.
SH-02B November to December 2009 Crystal-patterned body surface with elegant illumination and smooth curves.
SH-04B December 2009 Melting Sweet Chocolate model designed by accessory-maker Q-pot.™ .
SH-05B February 2009 Dream teen phone designed by top models of Seventeen magazine.

docomo PRIME series

Full-feature mobile phones for the maximum enjoyment of video, games and other entertainment by people who love to explore the latest multimedia.

F-01B November 2009 High-spec waterproof phone with 12.2-megapixel camera.
F-04B March to April 2010 High-spec phone with 12.2-megapixel camera and world's first* separable two-module body.
N-02B December 2009 12.2-megapixel camera phone features quick, easy shooting and storage of photos.
P-01B November to December 2009 VIERA® phone with high-speed auto-focus camera and keypad that converts into a touchpad.
SH-01B November 20, 2009 (fixed) AQUOS SHOT phone with CCD 12.1-megapixel camera and beautiful crystal-pattern body.
*According to Fujitsu Limited

docomo SMART series

Sophisticated mobile phones for busy people who want to live productively and enhance the management of their professional and private lives.

F-03B November to December 2009 Slim, waterproof phone with luxurious design and 12.2-megapixel camera.
P-03B January to February 2010 Smartly designed slim handset with one of the longest battery lives among FOMA models.

docomo PRO series

Most advanced high-spec mobile phones for those who love cutting-edge digital tools and can't get enough of the newest, hottest technology.

SC-01B February 2010 Windows Mobile® 6.5 smartphone featuring handy touchscreen and QWERTY keypad.
SH-03B February 2010 Large 3.7-inch touchscreen and QWERTY keyboard for quick, smooth operation.

Otayori Photo Panel

Otayori
Photo
Panel 02
December 2009 to January 2010 Second model digital photo frame with 3G wireless connectivity for use with DOCOMO's Otayori Photo Service.

Many new or updated features, including a variety of personalized services, will be introduced along with the launch of DOCOMO's new handset lineup:

  • Auto-GPS for constant positioning
    • Always-on mobile GPS to frequently reconfirm the user's most current location, which DOCOMO and third-party providers will use to offer convenient new services.
    • A preinstalled auto-GPS map will offer proactive local information in a highly user-friendly format to keep users constantly informed about their surrounding area.
    • Auto-GPS services from third-party providers will enable users to receive mail updates regarding the local weather, travel, games and much more.
  • Upgraded i-concier services
    • i-concier™, DOCOMO's collection of highly personalized concierge-like services, also will use auto-GPS to provide exceptionally convenient location/time-relevant information via the phone's standby screen.
    • Users will be informed of useful, fun or valuable information when they walk by a favorite store, restaurant, event site, etc.
    • New services will include rapid weather updates and flight-gate information as the user approaches an airport.
    • Also, public transport users will receive alerts about 15 minutes before the departure of the user's last train from the nearest station.
  • More robust Data Security Services
    • Expanded variety of data types can be stored online, including bookmarks, videos, phone settings, tones, etc., on secure DOCOMO servers.
  • MyArea wireless coverage in homes
    • Enhanced femtocell base transceiver station creates a private FOMA area in the home as a highly stable wireless environment for high-speed packet communication.
    • Detects registered phones entering/leaving the private FOMA area and notifies other registered users by mail and/or dedicated website.
    • Exclusive music and video content for MyArea subscribers.
  • User-friendly guides
    • In-phone operating manual that can be easily searched via keywords and content categories.
    • Instruction booklets with large fonts and full-color pages.
  • Upgraded transfers from Blu-ray Disc™ recorders
    • More models compatible with Blu-ray Disc recorders for playback on phone.
    • Transfer content between phones and recorders of different manufacturers.
  • More HSUPA-compatible handsets
    • More handsets compatible with HSUPA (High Speed Uplink Packet Access) for maximum uplink transmission speeds of 5.7 Mbps or 2.0 Mbps.
  • Flexible parental control
    • Guardian can use a passcode to restrict calls, mail, i-mode™ Internet browsing or change various settings.
    • Child can set up a separate password to unlock certain non-sensitive detailed settings.

docomo STYLE series

docomo STYLE series

docomo STYLE series

docomo STYLE series

docomo STYLE series

docomo STYLE series

Main Specifications of docomo STYLE series™

Selected Services and Features Available in docomo STYLE series™



docomo PRIME series

docomo PRIME series

docomo PRIME series

docomo PRIME series

Main Specifications of docomo PRIME series™

Selected Services and Features Available in docomo PRIME series™



docomo SMART series

docomo SMART series

docomo SMART series

Main Specifications of docomo SMART series™

Selected Services and Features Available in docomo SMART series™



docomo PRO series

docomo PRO series

docomo PRO series

Main Specifications of docomo PRO series™

Selected Services and Features Available in docomo PRO series™


About NTT DOCOMO
NTT DOCOMO is the world's leading mobile operator and provider of advanced mobile services. The company serves over 55 million customers in Japan, including 48 million using i-mode™ , the world's most popular mobile e-mail/Internet platform, and 51 million using FOMA™, the world's original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized "lifestyle tools" for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit www.nttdocomo.co.jp/english.

FOMA, docomo STYLE series , docomo PRIME series, docomo SMART series, docomo PRO series, i-concier, i-mode are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and/or other countries.
NTT DOCOMO's FOMA service is only available to subscribers in Japan.
Q-pot. is a trademark of Gramme Co.
VIERA is a registered trademark of Panasonic Corporation.
AQUOS SHOT is a registered trademark of Sharp Corporation.
Windows Mobile is a registered trademark of Microsoft Corporation in the united States and other countries.
Blu-ray Disc is a trademark of Blu-ray Disc Association

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