DOCOMO Reorganizes Chinese Operations for Long-term Growth


TOKYO, JAPAN, March 19, 2010 --- NTT DOCOMO, INC. announced today that it will expand the role of DOCOMO China Co., Ltd. to strengthen delivery of high-quality solutions, services and support and facilitate new growth in the fast-expanding Chinese mobile market.

DOCOMO China, a wholly owned subsidiary based in Shanghai, will begin collecting data on mobile communications and exploring new business opportunities in China. It will assume responsibility for these duties from the DOCOMO Shanghai Representative Office, which will be closed on March 31. The change is expected to strengthen organizational structure and raise operational efficiency.

DOCOMO China already provides system and network solutions for mobile applications to corporate customers, especially locally based Japanese companies.
Last October the company began operating the "docomo Support Desk Shanghai" in the Shanghai World Financial Center to better serve DOCOMO customers travelling to China. The company also launched a service on March 13 to help Japanese-speaking customers apply to local mobile network operators for mobile phone services.

As part of closing the Shanghai Representative Office, DOCOMO's Beijing Representative Office will full assume responsibility for liaising with government and business representatives, aimed at further extending DOCOMO's presence in China.

NTT DOCOMO is the world's leading mobile operator and provider of advanced mobile services. The company serves over 55 million customers in Japan, including 48 million using i-mode™, the world's most popular mobile e-mail/Internet platform, and 52 million using FOMA™, the world's original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized "lifestyle tools" for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit

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