DOCOMO Launches 1GOAL Mobile Campaign


TOKYO, JAPAN, April 20, 2010 --- NTT DOCOMO, INC. announced today the start of its 1GOAL Mobile Campaign to let mobile users express their support for 1GOAL: Education for All, a global initiative to promote universal primary school education for children. The campaign lasts until June 11.

Mobile users can demonstrate their support for 1GOAL by simply visiting the campaign site on DOCOMO's i-mode™ service at (Japanese only).

1GOAL, a global initiative organized by the non-governmental organization Global Campaign for Education, aims to ensure that by 2015 every child worldwide will be able to fully complete primary schooling, one of the Millennium Development Goals adopted by the U.N. Millennium Summit in 2000. It is supported by the United Nations, the Federation Internationale de Football Association (FIFA), football stars and other celebrities, world leaders and countless other people around the world.

The GSM Association (GSMA), the world's biggest association of mobile operators and other companies in the broader mobile ecosystem, announced its support for 1GOAL in February 2010. DOCOMO and 18 other GSMA members will conduct 1GOAL promotional campaigns in their respective markets from April to June, after which GSMA will tabulate the support that users communicate through various mobile response mechanisms. The data will be submitted to the U.N. in September to demonstrate to global leaders and the U.N. that universal education is a universal demand.

NTT DOCOMO is the world's leading mobile operator and provider of advanced mobile services. The company serves over 56 million customers in Japan, including 48 million using i-mode™, the world's most popular mobile e-mail/Internet platform, and 53 million using FOMA™, the world's original 3G mobile service based on W-CDMA. As a leader in the development of cutting-edge mobile technologies, DOCOMO is continually expanding the role of mobile phones as versatile and highly personalized “lifestyle tools” for everyday life, including with a wide range of innovative services for mobile payments, GPS, mobile TV, multimedia content and much more. NTT DOCOMO is listed on the Tokyo (9437), London (NDCM) and New York (DCM) stock exchanges. For more information, visit

FOMA and i-mode are trademarks or registered trademarks of NTT DOCOMO, INC. in Japan and/or other countries.
FOMA service is only available in Japan.

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